Everything You Need To Know To Grow A Startup In 2024 w/ Jason Lemkin

Everything You Need To Know To Grow A Startup In 2024 w/ Jason Lemkin

Ep. 217 Are marketing budgets going to go up? Is product marketing a waste of time? Kipp and Kieran with guest Jason Lemkin (CEO of SaaStr) dive into brand marketing. Learn more on leveraging AI and product-led growth for market dominance, the critical impact of early results in a sales cycle for gauging success, and the nuanced art of aligning marketing strategies with your company's unique DNA for unbeatable brand resonance.. Mentions SaaStr https://www.saastr.com/ Owner.com https://www.owner.com/ Opus Clip https://www.opus.pro/ Intuit https://www.intuit.com/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Avsnitt(424)

The 5 Biggest Marketing Opportunities For 2024 (#179)

The 5 Biggest Marketing Opportunities For 2024 (#179)

Offering alignment with your audience is more important than brand recognition. Kipp is joined by Ralph Burns and Kasim Aslam (hosts of Perpetual Traffic) as they dive into the nuances of optimizing ...

5 Dec 202343min

3 Lies You’re Being Told About AI… (#178)

3 Lies You’re Being Told About AI… (#178)

AI is not here to replace your creativity; it's here to scale it. Kipp and Kieran dive into the evolving landscape of AI in marketing and tackling the common misconceptions. Learn more insights on sc...

30 Nov 202328min

The Best & Worst GPTs + How To Make Your Own (#177)

The Best & Worst GPTs + How To Make Your Own (#177)

The secret sauce to GPT is the data, proprietary data, and how they access and leverage APIs. Kipp and Kieran dive into the exploration of OpenAI's cutting-edge GPT features. Learn more on the power ...

28 Nov 202329min

How Firing Sam Altman Triggered OpenAI’s Downfall (#176)

How Firing Sam Altman Triggered OpenAI’s Downfall (#176)

Why do 700 employees want to follow in Sam Altman and Greg Brockman’s footsteps? Kipp and Kieran dive into the new subplots of the chaotic OpenAI saga. Learn more on what does this mean for startups ...

21 Nov 202330min

Is OpenAI Over? Breaking Down The Craziest 48 Hours In Silicon Valley (#175)

Is OpenAI Over? Breaking Down The Craziest 48 Hours In Silicon Valley (#175)

Sam Altman has been fired from OpenAI. What does this mean for your business? In this emergency episode, Kipp and Kieran unravel the craziest 48 hours in tech and what it means for your business. Lea...

20 Nov 202343min

Why Creators Will Replace Your Entire Marketing Team In 2024 (#174)

Why Creators Will Replace Your Entire Marketing Team In 2024 (#174)

The best people change their game, evolve, and adapt. Kipp and Kieran dive into the future of marketing: AI's pivotal role and the emergence of creators. Learn more on the impact of AI on customer su...

16 Nov 202338min

The Secret Growth Strategies Behind Spotify's Top Podcasts | Steph Smith (#173)

The Secret Growth Strategies Behind Spotify's Top Podcasts | Steph Smith (#173)

90% of podcasts struggle with audience growth due to the lack of clear distribution mechanisms and inadequate analytics. Kipp and Kieran are joined by Steph Smith (Podcast Host at a16z) to dive into ...

14 Nov 202347min

Massive GPT4 Upgrades: ChatGPT Store, GPT Turbo & A LOT More

Massive GPT4 Upgrades: ChatGPT Store, GPT Turbo & A LOT More

With the ever-evolving world of AI, we need to focus on the opportunities it creates, not the problems. Kipp and Kieran dive into the second biggest day in AI history (OpenAI's Dev Day) and how these...

9 Nov 202334min

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