Everything You Need To Know To Grow A Startup In 2024 w/ Jason Lemkin

Everything You Need To Know To Grow A Startup In 2024 w/ Jason Lemkin

Ep. 217 Are marketing budgets going to go up? Is product marketing a waste of time? Kipp and Kieran with guest Jason Lemkin (CEO of SaaStr) dive into brand marketing. Learn more on leveraging AI and product-led growth for market dominance, the critical impact of early results in a sales cycle for gauging success, and the nuanced art of aligning marketing strategies with your company's unique DNA for unbeatable brand resonance.. Mentions SaaStr https://www.saastr.com/ Owner.com https://www.owner.com/ Opus Clip https://www.opus.pro/ Intuit https://www.intuit.com/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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 These 9 A.I. Tools Are Better Than ChatGPT… (#145)

These 9 A.I. Tools Are Better Than ChatGPT… (#145)

These tools may make ChatGPT obsolete… Kipp and Kieran are joined by Matt Wolfe to dive into A.I. tools you need to try in 2023. Learn why small businesses are a huge AI opportunity, why the winners ...

8 Aug 202338min

Elon Musk Rebranding Twitter To X: Genius Or Ridiculous? (#144)

Elon Musk Rebranding Twitter To X: Genius Or Ridiculous? (#144)

Rebranding is stupid. You should never rebrand. Kipp and Kieran dive into why rebrands suck and why you shouldn’t do them for your business. Learn why everybody’s missing on the point on Twitter’s X ...

3 Aug 202324min

Breaking Down Barbie’s 18-Month Marketing Strategy in 23 Minutes (#143)

Breaking Down Barbie’s 18-Month Marketing Strategy in 23 Minutes (#143)

Here’s how you can make a killer brand like Mattel without the $150M marketing spend. Kipp and Kieran dive into the Barbie madness behind the best marketing campaign of the decade. Learn how to stret...

1 Aug 202323min

Do Sonic logos actually work?

Do Sonic logos actually work?

From McDonald's Ba-da-ba-ba-ba to Netflix's ta-dum, you know em' and you love em'. But do these brand soundtracks actually work? About The Hustle Daily Show A daily dose of irreverent, offbeat, and i...

29 Juli 20239min

Shaan Puri’s 3 Step Formula For Finding Your 1000 True Fans (#142)

Shaan Puri’s 3 Step Formula For Finding Your 1000 True Fans (#142)

Kipp and Kieran are joined by Shaan Puri to discuss how to build a marketing-first business as an entrepreneur. Learn differentiated tactics to play to your target audience’s interests, The power of f...

27 Juli 202349min

ChatGPT’s Code Interpreter: Your $20 Personal Data Analyst (#141)

ChatGPT’s Code Interpreter: Your $20 Personal Data Analyst (#141)

Here’s how you can hack your marketing using AI. Kipp Bodnar and Kieran Flanagan dive into the power of how the code interpreter will scale your business. Learn all the new team features that will si...

25 Juli 202323min

How to 10x A Boring Business With Marketing | Codie Sanchez (#140)

How to 10x A Boring Business With Marketing | Codie Sanchez (#140)

Would you rather be wrong or boring? Kipp Bodnar is joined by Codie Sanchez (Founder of Contrarian Thinking) to discuss the power of storytelling as a boring business. Learn about the hidden traits o...

19 Juli 202340min

Twitter’s $5M Master Plan To Win Back Creators From Threads (#139)

Twitter’s $5M Master Plan To Win Back Creators From Threads (#139)

Will Twitter become the gold standard for creator programs? Kipp and Kieran dive into Twitter’s new creator program, what it means for businesses, and how businesses can succeed with creators. Learn ...

18 Juli 202324min

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