Barefoot Wine: Bonnie Harvey and Michael Houlihan

Barefoot Wine: Bonnie Harvey and Michael Houlihan

Bonnie Harvey and Michael Houlihan started Barefoot Wine with $300,000 in debt and almost no knowledge of wine. What they did understand was how to sell it—with a carefree name and label that evoked the beach, and a consistent flavor and low price point that attracted shoppers who normally rejected wine as being too snooty. But winning over that audience took extreme patience, and years of pavement-pounding by Michael. In 2005—twenty years after launch—Barefoot had become ubiquitous, and was acquired by E & J Gallo, one of the biggest wine brands in the world.


This episode was produced by J.C. Howard, with music by Ramtin Arablouei

Edited by Neva Grant, with research help from Olivia Rockeman.


You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.


See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(836)

Hexclad: Danny Winer

Hexclad: Danny Winer

Cookware is a $73 billion global industry - awash in all kinds of pots and pans. Like, if you’ve ever cooked scrambled eggs, you've probably used a non-stick frying pan. They’re inexpensive and everyw...

28 Apr 20251h 15min

Advice Line with Jonathan Neman of Sweetgreen

Advice Line with Jonathan Neman of Sweetgreen

Sweetgreen’s co-founder Jonathan Neman joins Guy on the Advice Line to answer questions from three early-stage founders. Plus, Sweetgreen’s plans to automate salad assembly in the coming years. First,...

24 Apr 202548min

Snap: Evan Spiegel

Snap: Evan Spiegel

What started as a design project for Stanford student Evan Spiegel quickly flourished into one of the most-used social media platforms in the world: Snapchat. It only took two years for Mark Zuckerber...

21 Apr 20251h 6min

Advice Line with Andy Dunn of Bonobos

Advice Line with Andy Dunn of Bonobos

Bonobos co-founder Andy Dunn joins Guy on the Advice Line to answer questions from three early-stage founders. Plus, Andy shares the motivation for his latest venture, Pie—a new social app that foster...

17 Apr 202548min

Vizio: William Wang

Vizio: William Wang

When Wiliam Wang started selling flat-screen TV’s, he used a winning playbook: partner with an efficient manufacturer, cut out the middlemen, and price your product as low as you can. William used a s...

14 Apr 202557min

Advice Line with Peter Rahal of RXBAR

Advice Line with Peter Rahal of RXBAR

RXBAR co-founder Peter Rahal joins Guy on the Advice Line, where they answer questions from three early-stage founders about positioning new products in competitive markets. Plus, Peter’s take on gett...

10 Apr 202542min

Title Nine: Missy Park (October 2021)

Title Nine: Missy Park (October 2021)

As a college basketball player, Missy Park was lucky to grow up during the early era of Title IX, the 1972 law that created new opportunities for young women in sports. But in the years before Lululem...

7 Apr 20251h 20min

Advice Line with Jeff and Curran Dandurand of Jack Black Skin Care

Advice Line with Jeff and Curran Dandurand of Jack Black Skin Care

Jack Black Skin Care co-founders Jeff and Curran Dandurand join Guy on the Advice Line to answer questions from three early-stage founders. Plus, how the Dandurands are passing the entrepreneurial tor...

3 Apr 202548min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
badfluence
rss-borsens-finest
svd-tech-brief
avanzapodden
bathina-en-podcast
uppgang-och-fall
rss-dagen-med-di
fill-or-kill
rss-inga-dumma-fragor-om-pengar
lastbilspodden
rss-svart-marknad
tabberaset
kapitalet-en-podd-om-ekonomi
rss-kort-lang-analyspodden-fran-di
dynastin
borsmorgon
rikatillsammans-om-privatekonomi-rikedom-i-livet