Episode 33 Video Scripting: Simple Thoughts and Framework.
Videos are typically a fun and stimulating way for a prospect to learn about your product or service, but there are a lot of details that go into creating one. In this episode, Oli and Tom simplify pr...
6 Nov 201731min
Episode 32- Sourcing New Customers From Platforms and Booths:
Sharing examples from their own business experience, Oli and Tom discuss ways to source new customers, get them engaged and how to make good use of a booth at events. They cover the best ways to stand...
6 Nov 201732min
EP31 : When Is The Best Time To Hire A Marketing Agency?
Join Oli and Tom again as they discuss marketing agencies and when is the best time to start looking to outsource your own marketing. Enjoy.
8 Juni 201735min
EP30 : When New Opportunities Arise, How Do You Know Which Ones Are Worth Your Time And Which Ones Will Waste It?
Is there a formula or strategy for deciding which new business opportunities will be money/time well spent or do you just rely on gut instinct? In this episode, Oli and Tom discuss which opportunities...
7 Juni 201733min
EP29 : Creating New Opportunities With A YouTube Channel For Your Business
Which video content resonates best with your viewers? In this episode of Path to Purchase, Oli and Tom discuss their own personal thoughts about how different types of video adverts, targeting and pro...
30 Maj 201736min
EP28 : Producing Better Quality Videos In A Controlled Environment
What are the advantages of recording in a video suite? In this episode of Path to Purchase, Oli and Tom discuss their own methods of video production, from lighting arrangements to audio setup, to hos...
25 Maj 201736min
EP27 : The YouTube 'End Screen' Revelation
YouTube's 'End Screen' revelation has overtaken the desktop-only Annotations tool, presenting profitable opportunities to build better user experiences. In this week's episode of Path to Purchase, Tom...
23 Maj 201722min
EP26 : Why Mobile Marketing Gets Results: Creating Conversations And Evoking A Dynamic Response
As we know it, people are becoming a lot more aware that they can reach out to customers and delight them via text message. In this week's episode of Path to Purchase, Oli and Tom explore this modalit...
18 Maj 201741min
