135 - Can Tech Save the NFL? Plus, Rapper Jim Jones on His New Pot Venture
Fortt Knox10 Sep 2019

135 - Can Tech Save the NFL? Plus, Rapper Jim Jones on His New Pot Venture

The National Football League was on the brink last year. Not of death – let’s not talk crazy, now – but of the type of loss of relevance that has humbled baseball and boxing over the past generation or so.

But now as the NFL's 100th season kicks off this week, there's a sense of fresh energy. And I would argue that if football's going to make a full comeback, technology is going to have to play a big role.

First, a word about where we've been. Football was the undisputed champ of the major sports leagues, popularity-wise. But between critical tweets from President Trump, fans angry about players kneeling during the anthem, fans angry that Colin Kaepernick doesn't have a job after kneeling, concerns about player concussions and safety, the spotlight was withering.

Now things appear to be turning. The NFL struck a deal with Jay-Z's Roc Nation to promote music and merchandise that will benefit social justice causes, possibly addressing the move for player activism. The owners and players are already at the table for collective bargaining, Cowboys owner Jerry Jones told CNBC this week, in hopes of presenting a strong case to both broadcast and streaming partners. ESports is gaining in popularity, potentially boosting the brand of the real game. And legal sports betting, enabled by smartphones, has some fans paying closer attention than ever.

With me this week: CNBC's sports guy, Eric Chemi.

Also on this week's podcast:

How to say this: Rapper Jim Jones is known to his fans as an avid smoker of marijuana. It's so much a part of his brand that he's hoping to leverage that reputation into a business. His business associate Alex Todd, a jeweler with celebrity clientele, has launched a cannabis brand called Saucey Farms and Extracts. And Jones has a line within Saucey called CAPO.

I talked to both of them about how a hobby is turning into a business.


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3 - Thanksgiving, and the Muslim Branch of My Evangelical Family

3 - Thanksgiving, and the Muslim Branch of My Evangelical Family

This week on the Fortt Knox podcast, I want to get a little personal. Instead of hearing from a business leader or celebrity as usual, you're going to hear from someone closer to home. My home. The United States right now is struggling with how to respond to the scourge of terrorism -- and how to relate to Muslim Americans here at home. It's something my family has a unique bit of experience with. And this being the days after the Thanksgiving holiday, and after a presidential election, it's a good time to reflect on family. And the country. The voice you heard at the beginning of this episode was my cousin on my dad's side. Omar. I'm a Christian. My faith is an important part of my life. I try to study my Bible regularly, I attend church weekly. My father is a retired pastor and chaplain. My grandfather was a pastor, too. Omar and his siblings are Muslim. His parents converted before he was born. It's fair to say religion has always been a source of tension in our family, but especially over the last 20 years. Through it all, we've tried -- with mixed results -- to keep the family together. So I asked Omar if he would sit down and talk to me for Fortt Knox about something we can all relate to at a time like this: The struggle to find common ground in the face of fundamental differences. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

28 Nov 201647min

2 - Lisa Su, AMD CEO: Beyond the Glass Cliff

2 - Lisa Su, AMD CEO: Beyond the Glass Cliff

Lisa Su, AMD CEO, on how she went from engineer to the corner office. In Fortt Knox's Podcast Edition, CNBC's Jon Fortt talks with leaders and influencers who make things happen. For the Live Edition of the show, check out Jon Fortt's Facebook Page. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

21 Nov 201621min

1 - Alexis Ohanian, Reddit co-founder: Why Thomas Jefferson Would Love Reddit

1 - Alexis Ohanian, Reddit co-founder: Why Thomas Jefferson Would Love Reddit

Alexis Ohanian, co-founder of Reddit, on how he got where he is and what makes him tick. In Fortt Knox's Podcast Edition, CNBC's Jon Fortt talks with leaders and influencers who make things happen. For the Live Edition of the show (which debuts the week of 11/14), check out Jon Fortt's Facebook Page. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

13 Nov 201625min

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