Fearless creative wins clients with Jameson Fleming, Managing Editor @ Adweek

Extra, extra – Adweek's Jameson Fleming has entered the chat. This news guru has held just about every role possible in the Adweek newsroom – now serving as Managing Editor of Marketing and Agencies. Our favorite thing about Jameson? His passion for agencies big and small makes him very accessible. Even to independent shops like ours.

But it hasn't always been all advertising for Jameson. Before getting his start in the industry, he earned his stripes in sports: covering a Super Bowl, Final Four, and the longest college hoops game in history – all before he was 24, NBD. You may even have a hard time keeping up with all his sports references in this episode. We sure did.

On today's episode, we unpack Jameson's hottest takes on client-agency relationships, how to get on Adweek's radar, industry talent, and the subtle art of creating edgy work without getting canceled.

Here's a quick recap of the convo:

Why risky work is worth it – nobody talks about playing it safe.

Why brands shouldn't be shy about sharing their work with the press – your competitors already know what you're up to.

Mischief's Greg Hahn on why building your agency's brand is essential.

Why talent retention involves mentoring young minority talent.

Why striking a balance between remote and in-office work is essential for maintaining the productivity and creativity of a team.

Why having kids makes you a more empathetic leader.

Messaging masterclass: brands that nailed turning bad press into not-so-bad press.

What holiday gifts actually get the press's attention.

Plus, the one person Jameson would drop everything to happy hour with.

Connect with Jameson on X (Twitter), LinkedIn, or shoot him an email.

If you'd prefer to read the biggest takeaways from our conversation, catch the write-up here.