Strengthening your brand and building loyalty with Lisa Martinelli, VP of Marketing @ Stop & Shop

Strengthening your brand and building loyalty with Lisa Martinelli, VP of Marketing @ Stop & Shop

Lisa Martinelli discusses retail marketing strategies and how to build brand loyalty. Listen to this podcast with Lisa.

Stop & Shop's Vice President of marketing Lisa Martinelli gives advice on how CMOs can strengthen their brand. Lisa's experience supporting marketing operations for CVS and Stop & Shop makes her very well-versed in marketing strategies for major retailers. Retail marketing is less common than marketing for a consumer good or service, however, there are many strategic parallels.

Must-hear moments from this episode include the two secrets to big marketing moves, why tension is the strategic ingredient to writing a good brief, and why you need to live your brand purpose. This podcast is a mini masterclass on brand building.

What you will learn in this episode with Lisa:

  • Brands that are bold and first to market make it

  • Why it's important to be purpose-led

  • How a brand can get on a major grocer's shelf

  • How innovative technology can improve customer experience

  • What a review is like from a CMO's perspective

  • Why one of the most important audiences for a brand is its employees

  • What brand loyalty looks like and how to build it

  • The impact of a viral TikTok on a business

  • How to live your brand purpose

  • How a CMO evaluates strategy

  • The benefits of an in-house content studio

Resources:

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(42)

The questions every winning pitch must answer with presentation coach Ben Levy

The questions every winning pitch must answer with presentation coach Ben Levy

Like most creatives in ad land, Ben was taught how to make great work, not how to sell it. He let his work "speak for itself" until he realized that great ideas don't win unless they've got a great pi...

2 Juni 35min

What it takes for brands to break through with strategist Heidi Hackemer

What it takes for brands to break through with strategist Heidi Hackemer

What it takes for brands to break through with Heidi Hackemer, Principal of Hackemer   Heidi Hackemer is the Principal of strategy consultancy Hackemer, where she fearlessly tackles the brand world's ...

5 Maj 50min

What it really means to #OwnIt with Christy & Whit Hiler, Owners of Cornett

What it really means to #OwnIt with Christy & Whit Hiler, Owners of Cornett

Christy and Whit Hiler are the powerhouse duo driving huge growth for Cornett, the nationally acclaimed, independent ad agency based in Lexington, Kentucky.    Since becoming Cornett's owner in 2020, ...

16 Apr 30min

Why you're not getting press coverage and how to fix it with Luz Corona, Editor of Campaign US

Why you're not getting press coverage and how to fix it with Luz Corona, Editor of Campaign US

Why you're not getting press coverage and how to fix it with Luz Corona, Editor of Campaign US   Luz Corona sits at the center of the advertising industry, covering the brands and agencies shaping cul...

7 Apr 29min

Why purpose-driven work pays off with Pedro Lerma, Founder and CEO of LERMA/

Why purpose-driven work pays off with Pedro Lerma, Founder and CEO of LERMA/

Why purpose-driven work pays off, Founder and CEO of LERMA/   Pedro Lerma leads one of the most culturally impactful agencies in the world. The Founder and CEO @ LERMA/ has two small agency of the yea...

3 Mars 38min

How CMOs can avoid Super Bowl fumbles with NFL linebacker-turned-entrepreneur Dhani Jones

How CMOs can avoid Super Bowl fumbles with NFL linebacker-turned-entrepreneur Dhani Jones

For the Super Bowl edition of Question Everything, we caught up with former NFL linebacker, now investor and entrepreneur, Dhani Jones. After founding two creative agencies, advising several startups,...

3 Feb 43min

How to pitch and win in 2026 with Robin and Steve Boehler, Founders @ Mercer Island Group

How to pitch and win in 2026 with Robin and Steve Boehler, Founders @ Mercer Island Group

How to pitch and win in 2026 with Robin and Steve Boehler, Founders @ Mercer Island Group    Robin and Steve Boehler have seen the good, bad, and ugly in countless pitches for culture-shaping brands l...

20 Jan 43min

The Gen Alpha strategy guide with Diana Kelter, Director of Consumer Trends @ Mintel

The Gen Alpha strategy guide with Diana Kelter, Director of Consumer Trends @ Mintel

What CMOs need to know about Gen Alpha with Mintel's Director of Consumer Trends, Diana Kelter     Diana Kelter, Mintel's Director of Consumer Trends, is always one step ahead of where consumer behavi...

6 Jan 46min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
svd-tech-brief
rss-borsens-finest
uppgang-och-fall
avanzapodden
dynastin
bathina-en-podcast
rss-inga-dumma-fragor-om-pengar
lastbilspodden
fill-or-kill
rss-dagen-med-di
borsmorgon
rss-dominoeffekten
rikatillsammans-om-privatekonomi-rikedom-i-livet
kapitalet-en-podd-om-ekonomi
montrosepodden
rss-svart-marknad
tabberaset