51. Why every business and brand needs a go-to-market strategy

51. Why every business and brand needs a go-to-market strategy

If you’ve never heard the term “go-to-market strategy,” this week’s episode will shift everything about how you approach marketing. I’m joined by Christina Del Villar, author, marketing expert, and client who has rocked the marketing world since releasing her book, Sway: Implement the GRIT Marketing Method to Gain Influence & Drive Corporate Strategy. With over twenty-five years of experience at Fortune 100 companies and more than twenty startups, Christina knows her stuff.

Whether you’re a CEO driving revenue growth, an author launching a book, or a solopreneur building an audience or launching a program, I know you’ll gain value from both the insights and practical advice Christina shares in this discussion. While her expertise is in corporate strategy, we dig deep in this discussion to apply her corporate strategies to personal brands and small businesses. Along with methodology, we dig into practical steps you can implement immediately.

If you’re building an author platform, be sure to check out my valuable free guide, How to Create an Influential Author Platform.

About Christina Del Villar

Christina Del Villar is a Silicon Valley marketing executive, consultant and author who geeks out on helping companies transform, grow, and scale, leveraging technology with over twenty-five years of experience at Fortune 100 companies and more than twenty startups. Christina has developed go-to-market and marketing strategies for exponential growth, new product launches, acquisitions, and IPOs, particularly for high-growth companies where she leverages her experience and industry perspective to take them to the next level.

Christina’s GRIT Marketing Method focuses on helping marketing professionals build smarter programs, be more efficient, and exponentially grow revenue to improve overall company performance. Her book, Sway: Implement the GRIT Marketing Method to Gain Influence & Drive Corporate Strategy, arrived in bookstores in August 2021.

Learn more about Christina at https://christinadelvillar.com/.

Please rate and review the show!

If you enjoy this episode, please leave a five-star rating and review, and subscribe! Doing so helps me reach more listeners with the important message that we all deserve lives that are beyond better.

Let’s connect.

Connect with me at stacyennis.com. Follow me on Instagram @stacyennis, on Facebook @stacyenniscreative, and on LinkedIn.

To submit a question, email hello@stacyennis.com or visit http://stacyennis.com/contact and fill out the form on the page.

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29. How to deliver a phenomenal virtual keynote and recover from business disaster with Misty Megia

29. How to deliver a phenomenal virtual keynote and recover from business disaster with Misty Megia

Misty Megia is a creative producer extraordinaire who has helped craft and produce keynotes on some of the biggest stages in the world. After leaving her high-profile Fortune 500 position on February 26, 2020, to start her own company, Misty lost $85,000 in contracts in one day as events around the US were cancelled due to the pandemic—income she’d been counting on for the first few months of her new enterprise. Quickly, she reframed the situation, came up with a new strategy, and took action, applying insights from helping tech companies reach multi-hundred-million-dollar exits. Today, she helps speakers and event producers create phenomenal presentations and keynotes, and inspires people around the globe with her business insights and positivity. This episode is full of practical tips, inspiring storytelling, and lots of laughter. (So much laughter!) Don’t miss this insightful, practical discussion. Learn more about Misty at http://mistymegia.com/. Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative. To submit a question, email hello@stacyennis.com or visit http://stacyennis.com/contact and fill out the form on the page.

4 Dec 202043min

28. Ask Stacy: What did you overcome to reach where you are today?

28. Ask Stacy: What did you overcome to reach where you are today?

This week, I get to do one of my favorite things: answer your questions! Questions include: What were the major mental, emotional, or professional milestones that you had to reach or overcome in your career in order to be where you are today? How do you edit/ghostwrite content for projects you don’t love but are paying the bills? Are there ways to make a Zoom call flow smoothly? Is there anything you can share about productivity, habits, and how you “juggle all the balls”? Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative. To submit a question, email hello@stacyennis.com or visit http://stacyennis.com/contact and fill out the form on the page.

20 Nov 202039min

27. Olympic athletes and entrepreneurship with publisher Maryanna Young

27. Olympic athletes and entrepreneurship with publisher Maryanna Young

Joy, freedom, and friend—these are the words that guide Maryanna Young, CEO and founder of Aloha Publishing. In this episode, she shares how the principles she learned coaching Olympic and world class athletes applies to entrepreneurship. We also have a thoughtful conversation about goal setting, productivity, and focus, all some of my favorite subjects. Learn more about Maryanna Young: https://www.alohapublishing.com/ Download the life visioning guide mentioned in this episode: https://stacyennis.com/lifevisioningguide

6 Nov 202028min

26. Building a thought leadership platform as an author with Naren Aryal

26. Building a thought leadership platform as an author with Naren Aryal

Growing your influence and impact as an author requires more than just writing a book people want to read. You need to show up with passion, purpose, and consistency to develop a solid author platform that attracts an audience. In this episode, I talk with founder and CEO of Amplify Publishing and Mascot Books, Naren Aryal. Along with solid advice for growing a thought leadership platform as an author, Naren shares insider publisher secrets. If you’re an aspiring or published nonfiction author, don’t miss this informative (and fun!) episode. Email Naren: naren@mascotbooks.com Learn more about Mascot Publishing: www.mascotbooks.com Learn more about Amplify Publishing: www.amplifypublishing.com Learn more about Real Clear Publishing: www.realclearpublishing.com Be the first to know when doors open to Nonfiction Book School: www.nonfictionbookschool.com Connect with me and send your questions for a future episode at www.stacyennis.com. Follow me on Instagram @stacyennisand on Facebook @stacyenniscreative. Join my weekly email list at www.stacyennis.com/joinmylist.

23 Okt 202024min

25. Building a six-figure PR firm with Caitlin Copple Masingill

25. Building a six-figure PR firm with Caitlin Copple Masingill

I’m joined this week by Caitlin Copple Masingill, founder of Full Swing PR. We talk all things location independence, business, courage . . . and even making money with a liquor license. Alongside her PR firm, she is cofounder of Electable Women, a community of women who want to run, win, and lead in local public office. If you’re looking for inspiration and practical advice on how to successfully strike out on your own and lead a location-independent lifestyle, don’t miss this episode! Learn more about Full Swing PR at https://www.fullswingpr.com/ and Electable at https://electablewomen.com/. Connect with me and send your questions for a future episode at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative. Join my weekly email list at http://stacyennis.com/joinmylist.

9 Okt 202029min

24. What “beyond better” means—and hello, season 3!

24. What “beyond better” means—and hello, season 3!

This episode kicks off a brand new season and a new name for the podcast: Beyond Better. I share the story behind the name and how the concept of creating a life that is beyond better impacts every area of my life, including my relationships, work, and more. Be sure to subscribe to the pod and share it with a friend who wants to build a life that is beyond better too. Download the life visioning guide mentioned in this episode: https://stacyennis.com/lifevisioningguide Connect with me and send your questions for a future episode at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative. Join my weekly email list at http://stacyennis.com/joinmylist.

25 Sep 202016min

An update on Season 3—plus a guest appearance from my son

An update on Season 3—plus a guest appearance from my son

This week, I'm sharing an update on all things content-related, including Season 3 of this podcast and the StacyEnnis.com blog. Plus, I share a brief update on Nonfiction Book School. Keep listening for a special guest segment from my five-year-old son, Max. Connect with me and send your questions for a future episode at https://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative.

4 Sep 20206min

23. Sharing the story behind Nonfiction Book School

23. Sharing the story behind Nonfiction Book School

This week, I share the backstory of Nonfiction Book School, my new, live book-writing program for aspiring authors. But it’s not just a 411 on the program—it’s a story. A tale about sticking with your dreams, even when your vision seems hard and far and maybe even overly aspirational. I hope this story inspires you to stick with your dreams too. Write your book with me at Nonfiction Book School: http://nonfictionbookschool.com/ Connect with me and send your questions for a future episode at http://stacyennis.com. Follow me on Instagram @stacyennisand on Facebook @stacyenniscreative.

31 Juli 202016min

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