127. How to build a great brand, with Taja Dockendorf

127. How to build a great brand, with Taja Dockendorf

Branding can feel overwhelming, especially for authors who are new to this whole “personal branding” thing. That’s why I’m so excited this week to welcome Taja Dockendorf, founder and creative director of Pulp + Wire a 100-percent female-founded and run creative agency.

Taja has consulted, created, and grown hundreds of brands while fostering a culture around growth and intuitive leadership for her female-forward team. Taja and her team have directed creatives for both start-up and national brands, such as Petco, Hasbro, Bob’s Red Mill, and more. In this episode, we discuss:

  • Taja’s founding story and why she loves her niche work in consumer packaging branding
  • Tips for building a great brand (these are so good!)
  • Common branding and marketing mistakes and how to avoid them
  • Core leadership lessons that have helped scale a successful creative agency
  • Diversity in the marketing and branding space and how Pulp + Wire is helping influence the industry

Taja is also an active investor in emerging CPG brands, a mentor to other creative founders, creator and host of The Brand Alchemist Podcast, and a contributing writer for both national business and creative publications with a focus on creative leadership. As you listen in, I know you’ll benefit from Taja’s expertise.

Learn more about Taja:

Follow me on:

To submit a question, email hello@stacyennis.com or visit www.stacyennis.com/contact and fill out the form on the page.


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123. How to get a book deal, with book proposal coach Richelle Fredson

123. How to get a book deal, with book proposal coach Richelle Fredson

Nearly every author I meet wants to be traditionally published. But the path to get a book deal can feel darn near impossible. Not only do you have to create a book proposal, which is a massive projec...

24 Jan 202446min

122. How to keep your New Year’s momentum

122. How to keep your New Year’s momentum

It’s mid-January, the period where momentum around New Year’s resolutions start to wane. In fact, statistics show that only 8 percent of people achieve the goals they set at the start of the year. In ...

17 Jan 202422min

Bonus Episode: How to Finish Your Nonfiction Book in 2024

Bonus Episode: How to Finish Your Nonfiction Book in 2024

I have to say: wow! I had a wonderful time connecting with you. Thank you for bringing energy, questions, and fun to our time together. I hope you gained new insights and practical strategies to fini...

12 Jan 20241h 23min

121. BTS on Our Work with Authors, with Catherine Fishman

121. BTS on Our Work with Authors, with Catherine Fishman

This week, I’m joined by Catherine Fishman, who has been a part of my team since before we moved to Thailand. She’s been an integral support as I’ve grown from solopreneur to a small global team. In t...

10 Jan 202444min

120. 2023 ups and downs—and looking ahead to 2024

120. 2023 ups and downs—and looking ahead to 2024

Oh, hey, podcast listeners—I’m back this week with a solo episode. I don’t do these enough, thanks to the many wonderful guests I have the honor of speaking with on the pod. This week, I’m reflecting ...

27 Dec 202332min

119. Integrating a book into your business, with Dave Goetz and Melissa Parks of Journey Sixty6

119. Integrating a book into your business, with Dave Goetz and Melissa Parks of Journey Sixty6

On the pod this week, I’m excited to share a thoughtful conversation about book writing, business, and growing beyond the book. I’m joined by Dave Goetz and Melissa Parks, cofounders of Journey Sixty6...

20 Dec 202347min

118. The business of being an author, with author and publisher Alexa Bigwarfe

118. The business of being an author, with author and publisher Alexa Bigwarfe

Writing a book and being successful as an author is hard work. This week on the podcast, I unpack the hardness and amazingness of the author journey, from writing to marketing and beyond, with Alexa B...

13 Dec 202342min

117. Behind the scenes: How I work with authors

117. Behind the scenes: How I work with authors

I recently hosted an author celebration and meetup for my clients and students. It was a beautiful celebration of the amazing authors I get to work with, and I left overflowing with gratitude. I had s...

6 Dec 202322min

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