Podcast Episode
99% Invisible1 Sep 2020

Podcast Episode

After the 1970s oil crisis, the global economy went into a recession. American unemployment hit 11 percent. And suddenly, middle-class families didn’t have money for name brands like Coke or Kellogg’s. Consumers wanted cheaper food. In response, supermarkets had to figure out how to make their store brands more appealing. One chain in France, called Carrefour, was developing a discount store brand when they had an idea. Instead of using bright colors, or putting their own name on the box, or using slogans or beautiful photos, their products were brandless. They would include just the name of the food, in black text, on a white background. This minimalist design was a brilliant marketing tool. It delivered the message that the food was cheap, and the savings were being passed down to consumers. Then generic branding spread around the world.

Podcast Episode

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Usonia the Beautiful

Usonia the Beautiful

Frank Lloyd Wright believed that the buildings we live in shape the kinds of people we become. His aim was nothing short of rebuilding the entire culture of the United States, changing the nation through its architecture. Central to that … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

15 Feb 201718min

Usonia 1

Usonia 1

Frank Lloyd Wright was a bombastic character that ultimately changed the field of architecture, and not just through his big, famous buildings. Before designing many of his most well-known works, Wright created a small and inexpensive yet beautiful house. This … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

7 Feb 201724min

The Eponymist

The Eponymist

Eponym (noun):  A person after whom a discovery, invention, place, etc., is named or thought to be named; a name or noun formed after a person. An eponym, almost by definition, has some kind of story behind it — some reason it … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

1 Feb 201727min

The Revolutionary Post

The Revolutionary Post

Winifred Gallagher, author of How the Post Office Created America: A History, argues that the post office is not simply an inexpensive way to send a letter. The service was designed to unite a bunch of disparate towns and people … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

24 Jan 201717min

Tom Swift and His Electric Rifle

Tom Swift and His Electric Rifle

On January 3, 1979, two officers from the Los Angeles Police Department went to the home of Eulia May Love, a 39-year-old African-American mother. The police were there because of a dispute over an unpaid gas bill. The officers approached … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

18 Jan 201719min

Mini-Stories: Volume 2

Mini-Stories: Volume 2

Part 2 where host Roman Mars talks to the 99pi producers about their favorite “Mini-Stories.” These are little anecdotes or seeds of a story about design and architecture that can’t quite stretch into a full episode, but we love them … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

10 Jan 201729min

Mini-Stories: Volume 1

Mini-Stories: Volume 1

Host Roman Mars talks to the 99pi producers about their favorite “Mini-Stories.” These are little anecdotes or seeds of a story about design and architecture that can’t quite stretch into a full episode, but the staff loves them anyway. Roman talks … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

20 Dec 201627min

Plat of Zion

Plat of Zion

The urban grid of Salt Lake City, Utah is designed to tell you exactly where you are in relation to Temple Square, one of the holiest sites for Mormons. Addresses can read like sets of coordinates. “300 South 2100 East,” … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

14 Dec 201617min

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