All about apps: from promotion and customer acquisition to sending push notifications (feat. Mada Seghete)

Episode 64: We spoke with Mada Seghete, co-founder and Head of Market Development at Branch, a company that helps app developers increase customer acquisition, revenue, and engagement. We discuss the best ways to promote your app, whether or not you should spend time on App Store optimization, and how to be a good corporate data citizen. Enjoy!

--- Support this podcast: https://podcasters.spotify.com/pod/show/besttechie/support