Rethinking how to sell water (feat. Mike Cessario)

Episode 65: We spoke with Mike Cessario, Co-founder & CEO at Liquid Death, a company that helps you murder your thirst and save the environment with its canned mountain water at the same time. We discuss how important marketing is for companies selling commodities, why plastic is even more terrible for the environment than you may have realized, and how he plans to ramp up distribution. Enjoy!

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