Get Your Performance Max Campaigns Back on Track Without Going Back to Square One | Livestream Replay

If you're in the market for a PPC agency, this video is a must-watch. Learn from this cautionary tale and avoid agencies that employ these unethical tactics. It doesn't matter if you hire Solutions 8, Tier 11, or someone else; what matters is that you steer clear of agencies that operate in the shadows.Kasim and Ralph expose the shady practices of some PPC agencies that could be holding your business hostage. Whether you're a marketing director, CMO, or business owner, you must be aware of what's happening behind the scenes with your advertising campaigns. Imagine being a successful company with a clear vision, but your growth is stunted because your agency refuses to give you access to your own ad account. They also won't share insights and won't even do the creative work with transparency! What's worse is that you can't do anything because you're locked into a 12-month contract! It's infuriating to think about how this agency is hindering growth. This is what Kasim and Ralph talk about in their recent interview with “Serbian Firecracker," Ivan Janq.Don't get trapped! Own your assets and avoid long-term contracts that leave you powerless. We believe in transparency and performance-based partnerships, not holding your business hostage.This clip is from The Perpetual Traffic YouTube channel, watch to the entire episode here: The 5 Biggest Mistakes You’re Making in Your Online Marketing Right Now: • The 5 Biggest Mistakes You’re Making ... Related video:🤔 Agency vs. Freelancer vs. In-House: FREE Tool to Make the Right Decision: • 🤔 Agency vs. Freelancer vs. In-House:... Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a...

14 Dec 20234min

Wicked Reports shares how one of their clients, MyPhoto, got a lot more leads and higher revenue by using the low tROAS strategy! If you’re looking for more proof of why low tROAS works, this is it. Huge thanks to Matthew Louros and Scott Desgrosseilliers for sharing this with us! Need custom photo magnets, acrylic blocks, and photo gifts for any occasion? Check out https://www.myphoto.com/ Want to identify the most effective marketing channels and optimize your campaigns for better results? Check out Wicked Reports: https://www.wickedreports.com/Related video:💣 Google Ads Strategy: Removing Google's Algorithm From Standard Shopping: • 💣 Google Ads Strategy: Removing Googl... Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out

12 Dec 20232min

Kasim and Ralph sit down with Erik Huberman, the founder and CEO of Hawke Media, to talk about the challenges agency owners face as they scale their business. Erik also shares the strategies they employed to build a $500M Marketing Agency. From the importance of authenticity and expertise to the power of effective communication, Erik unveils all his secrets.This clip is from The Perpetual Traffic Podcast, watch the entire video here: 3 Steps to How Erik Huberman Built a $500M Marketing Agency | EP 515: • 3 Steps to How Erik Huberman Built a ... Connect with Erik on LinkedIn: / erikhuberman Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - <a...

10 Dec 20239min

We consider ourselves “The Performance Max Agency,” but now, we don’t love PMax campaigns anymore to the extent that we’re moving our customers off of it. Learn more about why this is happening.Kasim and Ralph talk about the new discoveries about Performance Max, its good and bad sides, and why it's not the best choice for getting new customers. Plus, they touch on how Google keeps changing things and what it means for advertisers.This clip is from The Perpetual Traffic Podcast, watch the entire video here: • Why Google Performance Max Now Kinda ... Related video:🚀 Why I'm Moving Customers OFF of Performance Max: • 🚀 Why I'm Moving Customers OFF of Per... 0:00 Unveiling the Downsides of Performance Max Campaigns 3:09 Performance Max fails at new customer acquisition8:33 Google is constantly evolving and it's hard to keep up with it10:50 Google is trying to replace us with AINeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a...

8 Dec 202311min

Explore the world of building personality-driven businesses as Kasim and Ralph uncover its benefits and complexities. From the seemingly trivial matter of hairstyle choices to being the face of your business, they discuss how distinctive appearances can shape brand recognition and engagement. It's a fascinating journey that reveals surprising insights into the art content creation and advertising. listen to this episode now.This clip is from The Perpetual Traffic Podcast, watch the entire video here: Media Buyers: Why Your Job Is NOT Doing Your Job: • Ep. 510: Media Buyers: Why Your Job I... Mentioned links:Tom Breeze of Viewability: / tombreeze No Locked Doors ebook: https://www.amazon.com/No-Locked-Door... Episode 506: How to Sell Your Business With Investment Banker Greg Smith: • Ep. 506: How to Sell Your Business Wi... 0:00 The Pros and Cons of Building A “Personality” Business3:31 Stepping away from the “personality” business4:33 No Locked Doors by Greg SmithNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: <a href="https://www.youtube.com/playlist?list=PLpSgV5gCkUvh-nIFZ_pmjofS0jjNNQhhX" rel="noopener noreferrer"...

6 Dec 20236min

Join this Google Ads Mastermind! 👉 https://youvsgoogle.com/ If you’ve managed campaigns that spend over $10K/month, you know that the strategies you applied are far different from what most people would recommend, especially Google.That’s because Google’s biggest secret is to get marketers to spend MORE money and maximize your value to them as a customer. Sure. They might do this in high integrity ways, and in a meritocratic environment. But that meritocracy is based on a hierarchy that is not built in your favor.As we always say, it’s YOU vs Google. The only way to win the Google Ads’ game is to have access to information and collaborate with other expert marketers…Those who have been through where you want to go and have overcome the challenges you’re facing. The question is, how do you find those people? That’s where this Google Ads Mastermind comes in.If you want to:✅ Gain knowledge, insights, and access to information from in-house experts and top marketers all over the world.✅ Ask questions and get answers anywhere, anytime. ✅ Eliminate blindspots, find hidden bottlenecks, and apply proven strategies specific to your campaigns.Then YOU NEED TO be a part of this community. Learn more about the Google Ads Rebellion 👉 https://youvsgoogle.com/ Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a...

2 Dec 20236min

“You can’t manage what you can’t measure.” But if you’re measuring the wrong thing, then you’re only hurting your ability to grow. That’s why we always say ROAS is not a good indicator of success. It doesn’t tell you all the areas where your money showed a return. The ONLY way to achieve true growth is to have a holistic approach to marketing. And you start by having a holistic approach to measuring, and using the right metrics to determine your goals. We developed a calculator to do just that. Use this calculator to find out your accurate and achievable goals based on your own numbers.Check out the calculator here to Define Your Goals The Profitable Way: https://sol8.com/ Related videos:💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER) • 💣 The Secret to Google Ads Success: M... ⚠️ Proof That Google’s Attribution Is Costing You Money and What to Do About It: • ⚠️ Proof That Google’s Attribution Is... 💣 Uncovering the Issue of Offline Importation of Conversion Actions in Google Ads: • 💣 Uncovering the Issue of Offline Imp... 🚀 Why I'm Moving Customers OFF of Performance Max: • 🚀 Why I'm Moving Customers OFF of Per... Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...

30 Nov 20232min

In this exclusive internal training session led by our Google Ads Strategist, Usama Khan, learn how to get conversions using cold search terms. Discover the strategies and tactics that will help you keep customers engaged and interested, even when they are at the top of the marketing funnel. Usama discusses the key differences between cold and warm search terms. He also guides you through evaluating your top of funnel campaigns, providing actionable insights to understand what's happening and how to leverage that data. Connect with Usama on LinkedIn: / usama-khan-mk Related videos:💰 Google Ads Masterclass: Internal Training for Million-Dollar Budgets Part 1: • 💰 Google Ads Masterclass: Internal Tr... 🚀 Google Ads Masterclass: Internal Training for Million-Dollar Budgets Part 2: • 🚀 Google Ads Masterclass: Internal Tr... ❌ Why Monthly Reporting Fails and What to Do Instead: • ❌ Why Monthly Reporting Fails and Wha... 🔥 The Holy Grail of Marketing Funnels: • 🔥 The Holy Grail of Marketing Funnels 🤼‍♂️ John vs Kasim: The Importance of Brand Campaigns With Performance Max: • 🤼‍♂️ John vs Kasim: The Importance of... 0:00 Top of Funnel Strategy: How to Get Conversions Using Cold Search Terms 3:08 The biggest assumptions you can make about a brand term<a href="https://www.youtube.com/watch?v=NAp9c_yuYNg&t=390s"...

28 Nov 202311min