Get Your Performance Max Campaigns Back on Track Without Going Back to Square One | Livestream Replay

We consistently see strong remarketing campaigns DOUBLE the effectiveness of a campaign. However, even people who run strong remarketing campaigns make one crucial mistake—they only run remarketing within the same network as their original campaign. That's where omnichannel remarketing comes in. Kasim first learned about this game-changing strategy from Aleric Heck, which has proven highly effective. To help you achieve similar results, we have compiled a list of networks that allow omnichannel remarketing (also known as retargeting). Using as many of these networks as you find viable, you can take your remarketing efforts to the next level and achieve even greater success.0:00 How to Double Your Paid Ad Performance1:18 The Google and Meta network2:13 LinkedIn 3:02 TikTok 4:10 Snapchat 4:27 Pinterest 5:20 Twitter 5:49 Reddit 6:10 Bing 6:39 Yahoo 6:58 Amazon 7:10 AdRoll 7:44 Taboola Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This...

23 Sep 202310min

Running ads on a bad website is like pouring water into a leaky bucket. But fear not! In this video, Kasim shows you ten key elements every advertising-ready website should have. Follow these best practices to make sure your site is ready to rock and attract more customers.0:00 10 Key Elements for an Advertising-Ready Website0:08 Check that everything is working properly1:55 Accessible across all devices3:29 Speed is critical! 4:48 Contact information is in the header or footer of your website5:47 Clear call-to-action (CTA) on every page6:30 Make sure your content is clear and easy to understand7:04 Make sure every conversion action you want to track has a separate "thank you" page7:31 Verification badges8:07 Privacy Policy9:06 SSL certificate (https vs. http)Related videos:Website CRO Best Practices: • Website CRO Best Practices Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN...

21 Sep 20239min

I am a trust fund baby. That “trust” just happened to be The United States Social Security Administration. I was raised by a blind, single mother on social security disability. For most of my life, I told myself that story, and it profoundly impacted the way I viewed myself and my childhood. The “poor kid” narrative kept me from pursuing opportunities, seeing myself as worthy, and allowing myself to take up space.Reframing that narrative changes everything. I’m instantly filled with an immense sense of gratitude. I’m also imbued with an overpowering sense of responsibility. An entire nation of people chose collectively to invest in me. I have to make sure they see returns.I think one of the most important skill sets an entrepreneur can cultivate (and something I still struggle with on a daily basis) is learning how to reframe events and situations so they serve us instead of holding us back.The entrepreneurial endeavor is a massive contradiction in action. For an entrepreneur, every problem must be an opportunity. Learning how to frame and reframe our circumstances puts us in the mental mode of being able to quickly identify and capitalize on these opportunities.Do you have a success story that began with a setback? Share your experience and help others see the opportunity in their challenges.0:00 Why Every Problem Should Excite You: The Most Vital Skill for Entrepreneurs3:17 Entrepreneurship is a contradiction in terms6:07 Every setback is an opportunity6:58 The skill I learned amidst growing up poorKasim’s Secrets to Success: • Kasim's Secrets to Success Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN...

19 Sep 20237min

You may already know I won War Room's Wicked Smaht 5x in a row. But, here's a secret no one knows: I should never have been there in the first place if it wasn't for this gift.It all started with my friend Calvin Correli. I brought him and his team to T&C because I thought it would be helpful to get our creative juices flowing.He and I were roaming the exhibitor hall together and wandered past the War Room booth. For those of you who don't know, War Room was the longest-running and most successful marketing mastermind in history.I mentioned to Calvin how much I had always dreamed of joining War Room. When he asked me why I hadn't, I made every excuse in the book: money, time, I wasn't ready, etc., etc.The truth is, and this is painful to admit, I have some pretty severe self-worth issues, and I just never felt comfortable investing in myself - at least not to that degree. Calvin spotted that but let it go. We moved on, and I forgot all about it.Fast forward a few years, I wasn't working with Calvin any more. I get a call from him: "Hey man, I have a surprise for you. I bought you a War Room membership." Y'all, War Room was $35k to join! Calvin just gave it to me. I was absolutely dumbstruck. Truly speechless.It would prove to be a defining moment in my life. I met people I never would've met (including Steve Sims, who launched my speaking career). I seized opportunities I never would've had access to. And, hopefully, no one minds me saying, I was able to shine in ways I never would've been able to shine.In fact, War Room is where I met Perry Belcher; my Wicked Smaht wins caught his attention and ultimately led to him asking me to be his partner in the Driven Mastermind (his follow-up to War Room). I believe Driven may prove to be the biggest professional opportunity I have ever been given.And I wouldn't have had any of it if my friend Calvin hadn't done for me what I was too afraid to do for myself. For those of you who are afraid to invest in yourselves: I hope you'll see me as a cautionary tale. If Calvin hadn't pushed me, I would have missed out on so much.Please, go out on a limb and just DO IT! Put yourself in the room that makes you the most uncomfortable. There's nothing more powerful for growth than standing firmly outside of your comfort zone.Hopefully, I can do for you what Calvin did for me and give you the little nudge you need to go for it. Tell me, what's holding you back?Driven Mastermind: https://drivenmastermind.com/0:00 The Gift That Changed My Life2:52 The War Room Mastermind 5:32 Joining War Room's Wicked Smaht 8:01 You get seen when you put yourself out there10:07 Be willing to look a bit foolish Need help with Google Ads? Get your FREE action plan here: <a...

17 Sep 202311min

Our YouTube channel recently reached 26k subscribers! It’s also our strongest lead generation tool and is where I go for all of my hirings. Here are the 9 things I’ve learned about cracking the YouTube algorithm for a successful YouTube channel.First, I need to thank Evan Carmichael and Uzair Kharawala for all of their guidance and mentorship in launching our YouTube channel. Post every single dayMake sure to niche down!You want your videos to be 10 minutes or longerAim for a 70% retention at the 60-second markYour primary call to action should NOT be to leave YouTubeThumbnails are absolutely keyYour title needs to be clear and compelling but shouldn’t over-sell the videoUse the video description to offer additional resources, time-coded notes, and deeper calls to actionAsk for the like and subscribe! Related videos:The Secrets to Starting a Successful YouTube Channel With Uzair Kharawala: • The Secrets to Starting a Successful ... YouTube Ads Beat Facebook Ads Every Time! (With Aleric Heck of AdOutreach): • YouTube Ads Beat Facebook Ads Every T... 0:00 Cracking the YouTube Algorithm1:07 Post every single day2:53 Make sure to niche down!6:33 You want your videos to be 10 minutes or longer8:49 Aim for a 70% retention at the 60-second mark11:01 Your primary call to action should NOT be to leave YouTube11:54 Thumbnails are absolutely key12:48 Your title needs to be clear and compelling but shouldn’t over-sell the video13:02 Use the video description to offer additional resources, time-coded notes, and deeper calls to action13:45 Ask for the like and subscribe! Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The...

15 Sep 202313min

John sheds light on an issue that only skilled marketers are aware of and then provides a clear solution. This is the offline importation of the conversion actions that happen post-lead generation and when you want to upload them back into Google Ads.Apple is pushing heavily on WBRAID and GBRAID parameters. But those are not being imported with the standard GCLID parameter. That's why advertisers need to learn this method to upload those leads back into Google Ads. This method will also help you push against the spam leads that Performance Max is generating because of heavy click farms and junk traffic. Listen to this episode now! Related videos:💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): • 💣 The Secret to Google Ads Success: M... 🚀 Why You Need to Migrate to GA4 on or Before July 1, 2023: • 🚀 Why You Need to Migrate to GA4 on o... 0:00 Uncovering the Issue of Offline Importation of Conversion Actions in Google Ads1:15 Looking into the marketing source2:44 What you need to capture first for WBRAID and GBRAID4:43 Enhanced conversions for leads7:01 Template for offline conversion uploads13:47 Why is this method important?Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbVdzT1NMWEFjT25XYnN1Yzk5OHViRFRpcGxSUXxBQ3Jtc0tuN19pOVhtRFgyTGIyR2FabmlBQV9kTTVZZGNteGY4VFJqWEtNOUxndmVBWEppT2ZfV1BTVVhWMTVobjlWOHpmOURBd0NMMHRkV1JmSnRaWXlXVUhhaWZ4UXVEN01OOVRhcnh3RnlnSlJpTXNsYTdGMA&q=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0BWSNLNRN&v=4FPgR9a_3c4" rel="noopener noreferrer"...

13 Sep 202315min

What is Google? If your answer is "a search engine," you are so wrong. And you're missing what makes Google so powerful (and dangerous). I'll explain this episode.Google is an entire ecosystem! It’s not just Search; it’s also YouTube, Gmail, Google Apps, Google Maps, Android OS, Chrome, Google Display Network, and Google Analytics.Scared? You probably should be. All of this data collection puts Google in a position to understand human intent more than any entity that's ever existed. In fact, in April of 2015, Google told a woman she was pregnant BEFORE SHE KNEW SHE WAS PREGNANT! (Source: Moz). That was 8 years ago...While Google started as a search engine, it's really an entire ecosystem. In fact, if you combine all of Google's properties, they make up the vast majority of how people spend their time online.Everything you do within that ecosystem is appended to your user profile within Google to begin understanding who you are demographically and psychographically. This allows Google to begin understanding how you behave. In fact, I posit that Google's unstated intent is to predict human behavior.0:00 What Google Knows About You Is Absolutely Terrifying3:25 Google knows where you work, live, and play, whether or not you overspeed4:47 Google Told Me I’m Pregnant: From Strings to Diagnosis7:15 Advertisers need to know how Google works to rely on the machine learningNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbmc1UklvMk1tSXZhVXNGcHlBeGNNN0Y3X3ljd3xBQ3Jtc0trYWpjbloxZUpHc0hyRWtBR2ticGJDd1J6WnRzSDY1ODF0Y0JCLVRwN2JWeXNjQV9hN1ZpeWU2V3I5SFY2dzdRdi1STng0bEx3OWdpNUNEWEdtTmlKZDBnMlVLbjkyMFpId1otNVRMa0l0OUJoLS13SQ&q=https%3A%2F%2Fsol8.com%2Fperformance-max%2F&v=nDQFhwSSgbs" rel="noopener noreferrer"...

11 Sep 20238min

I built three multi-million dollar agencies. From my experience, the single most important skill set required to be successful in the agency space has nothing to do with the actual work. Listen to this episode to learn what it is.The skill is a subset of client management, and it will absolutely make or break your business. And it's the most valuable skill you'll ever learn for life and business.Communication is THE skill for building and scaling a successful agency. It is critical to build proper communication into your systems, training, evaluations, and culture. This is easier said than done, which is why we created The 3 Cs of Communication.My 17 years of experience as an employer have taught me a sad irony: The better someone is at their job, the worse they are at communication (generally speaking).I think it's an accompaniment to the curse of the expert, where you simply can't understand how much or how little other people know about your realm of expertise. To guard against this, codify communication. Here's how we've done that at Solutions 8: The 3 Cs✔️ Clarify✔️ Commit✔️ CloseHow do you feel about my "3 Cs"? Is there anything you'd add/edit/delete? Let me know!Are you looking for the right agency for your business? Download your free checklist and guide on how to pick the best Google Ads agency here: https://sol8.com/best-google-ads-agency/0:00 The Most Valuable Skill You'll Ever Learn for Life and Business2:15 Clarify4:03 Commit4:49 CloseNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN...

9 Sep 20237min