Get Your Performance Max Campaigns Back on Track Without Going Back to Square One | Livestream Replay

If you're not struggling with impostor syndrome just a little bit, I question your grasp on reality. I'm not saying you must go out there and cultivate self-worth issues. However, a little impostor syndrome probably means you are approaching life with an adequate degree of humility.I:Founded one of the top marketing agenciesPublished one of the top marketing booksCo-founded one of the top marketing mastermindsCo-host one of the top marketing podcastsCreated one of the top marketing coursesAnd yet: I feel like an impostor. Every. Single. Day.However, we can't let the impostor syndrome get in our way. As soon as it stops you from moving forward, it's time to kill it with fire. To combat impostor syndrome, we need to reframe what it means to be an expert. Listen to this episode to learn more about impostor syndrome and how I deal with it.How do you combat impostor syndrome? Do you think it ever goes away completely?0:00 Why You Should Embrace Impostor Syndrome5:53 Best way to get over impostor syndrome11:08 Are you willing to accept the impostor syndrome?________________________Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀--------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: <a...

22 Aug 202314min

Kasim reveals the dirtiest secret in Google Ads. In fact, it's almost a full-on scam!Google Ads is (supposedly) auction-based. That should mean that the money you pay for visibility (clicks, views, and impressions) is based on the competitive landscape. The more competition, the more you pay. The less competition, the less you pay.Google Ads definitely works this way in highly competitive markets. The more competition, the more you'll pay. I've seen industries (like personal injury attorneys, for example) with CPCs of $1k and more. However, what happens when things go in the other direction? For example, you find a targeted niche with little to no competition. One might expect the cost of traffic to be virtually zero, right? Wrong...Google has something called "Ad Rank thresholds" that set a minimum bid (a "reserve price") that needs to be met before an ad can be shown. And, get this, they're calculated dynamically, in real time, based on a myriad of pretty opaque factors, including the "value advertisers place on users' engagement with their ads."Basically, Google gets to have its cake and eat it too. When traffic is competitive, it charges you based on the competition. When there's no competition, it charges you a fee based on the value of the traffic. Google is better equipped than any other system on the planet to determine the true value of traffic to an advertiser (not least of which because most of us tell it outright).Obviously, Google's explanation is far rosier and is buttressed by the claim that they're attempting to maintain quality controls across all ad engagements. You can read more about Ad Rank thresholds here: https://lnkd.in/gYCvhK6Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a...

20 Aug 20236min

Kasim shares the latest update by Apple about Link Tracking Protection and how it could potentially change the game for digital marketing. Will Apple be launching its own ad platform? What impact will this have on existing marketing campaigns? Listen to this episode to learn more. With the release of iOS 17, Apple is now automatically removing tracking parameters from links clicked on their devices. This means that advertisers and analytics firms will no longer be able to track users' behaviors and preferences as easily as before.Join Kasim as he dives into the pros and cons of this latest development and what it means for marketers everywhere. Don't miss out on this important discussion - hit that play button now!iOs 17 automatically removes tracking parameters from links you click on:https://9to5mac.com/2023/06/08/ios-17...Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbktJM2I3VW9hMmJxcFVPVW1lTnJETm55QTc0d3xBQ3Jtc0trZGFJM082Z2I5Y2NWZVJOVURyc2czUGtkN255bTNTNGM0dEwtUDUyTXp0SlJEWEcyZk1MOGY4bWcyejRtQTIteHdFX0hMRUNqc004dTh6NzBCdmVJSmM3MWtOMTZiNnBnbFlDMndUdHZ3RjlnQzFLbw&q=https%3A%2F%2Fwww.starterppc.com%2F&v=GA3MrkqjFTQ" rel="noopener...

18 Aug 20233min

Kasim compares the digital advertising spending vs. advertising media owners revenue worldwide, and he discovered that $230 billion is unaccounted for! This discrepancy has left us wondering if there could be a conspiracy at play. Listen to this episode to learn more.Mentioned articles:Digital advertising spending worldwide from 2021 to 2026:https://www.statista.com/statistics/2... Advertising media owners revenue worldwide from 2014 to 2027:https://www.statista.com/statistics/2... Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: K • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1hadkdHal95V2tZZ1ZjbFBvZnY4UG5HcExZQXxBQ3Jtc0tsNVBvX3BXRDZTZEliSVVZbEVxOEdJajZWc1VwdTZJYnk3dHRPRUJUZElLT1lqOVh2RGp4MFVKc0JTU0ItZWg1T2s5VllpNVd5anQtVFB1UWxLTGc3RWRpWnBlNWFIc2JZMEdMTWp5QXZSczB3X3JOZw&q=https%3A%2F%2Fwww.starterppc.com%2F&v=BKxACjbXm80" rel="noopener noreferrer"...

16 Aug 20234min

Are you looking to grow your PPC agency and take on new clients? But, before you onboard any new clients, it's important to consider a few key factors. Don't worry, our Google Ads experts got your back! They'll help you determine if a potential client is a good fit for your business and ensure you're a good fit for them.In this episode, Our Google Ads Strategists, Efe Altinelli and Usama Khan, and Account Manager, Yusuf Can Kazancioglu, discuss the factors to look into before beginning the onboarding process so you can position yourself and your client for success. Join them in this insightful discussion and learn how to ensure a smooth and fruitful partnership with your new PPC client!Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/Related videos:🖐️ Five Things to Understand Before Running Google Ads; • 🖐️ Five Things to Understand Before R... Unveiling The World's Greatest Customer Onboarding Process: • Unveiling the World's Greatest Custom... 💪 PPC Talks: The Secret to Marketing Supplements with Google Ads: • 💪 PPC Talks: The Secret to Marketing ... 0:00 PPC Talks: What to Check Before Onboarding a Client1:08 What to check before onboarding lead generation clients4:39 CRM makes or breaks your account7:23 Look at the client's website first11:33 What to check before onboarding eCommerce clients16:32 What's the client's AOV?20:46 Reasons to stop a launch process💣 The Ultimate Guide to Google Ads for 2023: <a href="https://www.youtube.com/playlist?list=PLpSgV5gCkUvh-nIFZ_pmjofS0jjNNQhhX" rel="noopener noreferrer"...

14 Aug 202323min

Are you interested in starting your freelancing career but unsure where to begin? In this episode, Kasim sits down with Jan Slovnik, a Freelance Google Ads PPC Specialist and expert in the industry, to discuss the ins and outs of building a successful freelancing career. From getting started in the industry to overcoming common challenges and invaluable tips from Jan himself, this episode is a must-listen for anyone looking to kickstart their freelance career. Don't miss out on this engaging and informative discussion between Kasim and Jan!Connect with Jan here: https://www.linkedin.com/in/janslovni... Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/0:00 How To Start Your Freelancing Career with Jan Slovnik5:44 Billing your clients as a freelancer11:30 Your business won’t grow until you start saying no15:57 The importance of continuous learning for you and your client18:23 Jan’s advice for those who want to start their freelancing career 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbl9RODhrSTA1NHJlS2tYMmhtRkk5cFBSUFpUQXxBQ3Jtc0tuM1BRN3pNRGxTQS13UzJ0QzFjMS00S0VUazQwVWV1N1RZQWM3RTdyemZweDFOMFBIX3lPdDdsMUpWd1hua1kzY0d2a0gyb2cweEdSX2lmQlVFOVU4XzAyZXl0MFowbWVTZERIaEN0NWtDRk91TkFrQQ&q=https%3A%2F%2Fsol8.com%2Fperformance-max%2F&v=89d0K6if9xo"...

12 Aug 202322min

Kasim shares the three essential skills that every entrepreneur needs to master. Don't worry if the first one isn't your favorite - it's a tough skill to learn! Embrace these skills and watch your business soar.The first skill is all about getting good with money - not just reading a balance sheet, but understanding the game of money itself. Next up is the importance of finding and hiring the right people for your business. And finally, the most important skill set you can have as an entrepreneur: processes. Without processes, you don't have a business - just a group of people waiting for direction. Mastering these three skills will give you the tools you need to build, grow, and scale your business. Related videos:🥇 The Secret to Solution 8's Success: 17 Lessons in 17 Years: • 🥇 The Secret to Solution 8's Success:... 👑 Kasim's Super Secret Hiring Process | The Pareto Talent System: • 👑 Kasim's Super Secret Hiring Process... Watch more of Kasim's Secrets to Success here: • Kasim's Secrets to Success Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a...

10 Aug 20235min

I never thought I would say this, but… Don't sleep on Bing Ads! Here's why!Bing has always had a (small) pocket of viable traffic that is generally much cheaper and far less "clicky". However, many advertisers skipped Bing Ads because the headache of setting up and maintaining the campaigns wasn't always worth it due to the extremely limited volumes. But with Bing's recent integration with ChatGPT, run ads on Bing! And not just to try and capitalize on the potential influx in traffic. You'll have a front-row seat to how AI-driven traffic impacts advertising campaigns. And, since Bing is quite a bit smaller than Google, I anticipate the changes being more obvious. You can treat this as your "AI Ads Sandbox." I think this will be especially important since Google is rolling out its own AI-driven chat features, and (obviously) ads are going to be built right into the core of everything they do. Listen to this episode to learn more about Bing Chat and how this could affect the future of advertising.Related videos:🤖 The Impact of AI on Google Ads: A Look Into AI Generative Search: • 🤖 The Impact of AI on Google Ads: A L... 💣 Bing With ChatGPT Is Changing the Way We Search: • 💣 Bing With ChatGPT Is Changing the W... 🚀 ChatGPT and the Future of Digital Marketing: What You Need to Know: • 🚀 ChatGPT and the Future of Digital M... 🤖 AI vs. Humans: Will AI Replace Us? • 🤖 AI vs. Humans: Will AI Replace Us? 🦾 75 AI Marketing Tools + The AI Tool We Use for Google Ads: • 🦾 75 AI Marketing Tools + The AI Tool... 0:00 The Future Of Advertising: BING?!1:38 Bing offers citations!8:49 What this could mean for advertisingNeed help with Google Ads? Get your FREE action plan here: <a...

8 Aug 20237min