Digital Marketing Basics Part 1: Understanding CAC, nCAC, LTV
Dive deep into the importance of understanding and leveraging key metrics like Customer Acquisition Cost (CAC), New Customer Acquisition Cost (nCAC), and Lifetime Value (LTV) to scale your business effectively.In this episode of Curry, Cheese, and Vegemite: The Google Ads Aficionados, our experts discuss key metrics beyond just definition. They talk about how to apply them effectively for business success, how each influences growth, and how to calculate projected profitability. They also share strategies to scale more effectively. Watch this video now.Connect with The Google Ads Aficionados on LinkedIn:Usama Khan: / usama-khan-mk Colby Doyle: / colbycdoyle Glen Wilson: / glenmwilson Curry, Cheese, and Vegemite: The Google Ads Aficionados videos: • Curry, Cheese, & Vegemite: The Google... Related videos:🚀 Mastering Digital Marketing Metrics: What to Focus On: <a href="https://www.youtube.com/watch?v=xzJu_OSqIs8" rel="noopener noreferrer"...
21 Mars 26min
Meta Ads Optimization: Should You Enable Advantage+ Custom Audience?
Meta’s Advantage+ Custom Audience is an optimization that expands your selected audience with the aim of better performance. Is this true? Our Meta Ads Manager, Nick Ewing, shares his experience with enabling the Advantage+ Custom Audience optimization that proved otherwise. Watch this video now if you’re thinking of enabling the optimization.Related videos:✅ The Best Way to Track Shopify Sales for Meta Ads and Google Ads: • ✅ The Best Way to Track Shopify Sales... 💸 How to Run Advantage+ Shopping Campaigns for Success: • 💸 How to Run Advantage+ Shopping Camp... 💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 1: • 💣 Optimal Meta Ads Setup: L1, L2, & L... 💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 2: • 💣 Optimal Meta Ads Setup: L1, L2, & L... 💸 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend: • 💸 Meta Ads Case Study: Doubling ROAS ... 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbDFUU2hwaDNvMXRGQkNUS2VmMTdKbVJqaWs2d3xBQ3Jtc0trRVdoYks3a2tVV0E2MmkwN0IyQ2Z1TnFfYXNtZnhvTTJhVnQ2Tm9TSF9YZU9lazV3QUx2OGV0MlpockZsSExtY0VENnlBbnJsTXhGYlNvbTdDUHpYRWdjajF2bDNTOVJ4QXpROXlyUE4tTFdfMnNzNA&q=https%3A%2F%2Fsol8.com%2Fbook%2F&v=KwlYS4NvGpo" rel="noopener noreferrer"...
19 Mars 6min
The Future of Marketing with AI: Tools to Look Out for in 2025
The rise of AI tools is evident more than ever this 2025. While some still fear AI replacing the workforce, our Google Ads Aficionados highlight the use of AI tools as assistants rather than replacements in digital marketing. In this video, Usama, Colby, and Glen share promising AI tools marketers can use to enhance processes, automate research, and streamline content production. They also discuss the competitive advantage that can result in the early adoption of AI tools and other benefits. Watch this video to learn more.Connect with The Google Ads Aficionados on LinkedIn:Usama Khan: / Colby Doyle: / Glen Wilson: / Curry, Cheese, and Vegemite: The Google Ads Aficionados videos: • Curry, Cheese, & Vegemite: The Google... Related videos:🚀 Tool to Watch out for: Vizly | The Google Ads Aficionados🤖 AI in Google Ads: Is It Right for Your Business?💰 Google Ads Strategy Using AI To Outrank The Biggest...
14 Mars 17min
Is CPC Capping Right for Your Google Ads Campaign?
Before setting a CPC cap on your Google Ads campaigns, dive into our Google Ads Aficionados' insights. They talk about the importance of understanding Google's algorithm before CPC capping, the trends and factors that impact CPC, the approach and bid strategies Usama, Colby, and Glen recommend to generate demand depending on your budget, and more. Watch this video now.Connect with The Google Ads Aficionados on LinkedIn:Usama Khan: / usama-khan-mk Colby Doyle: / colbycdoyle Glen Wilson: / glenmwilson Related videos:💣 Google Ads Standard Shopping With Performance Max Strategy to Lower CPCs: • 💣 Google Ads Standard Shopping With P... 💰 How to Lower Your Google Ads CPC: • 💰 How to Lower Your Google Ads CPC 💸 Why You Should Not Rely on In-App...
28 Feb 10min
The Best Product and Market Research Tool for Google Ads
Learn about the best product and market research tool within Google Merchant Center.Frank Schaefer, one of our dedicated Account Managers, shares a valuable tool in Google Merchant Center called the Best Sellers Report. He explains how to access this tool and how he uses it. Frank emphasizes its usefulness for product research, brand expansion, and trend analysis. Watch this video to learn about the Best Sellers Report tool and how you can use it to make informed decisions to help your business succeed.About the best sellers report: https://support.google.com/merchants/... Connect with Frank on LinkedIn: / frankjschaefer 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...
7 Feb 7min
Creative Requirements for Meta Ads
Are you struggling to maintain engagement and performance with your Meta Ads campaigns? The secret lies in understanding creative requirements. In this video, our Meta Ads Account Manager, Nick Ewing, shows you how to create high-performing and long-lasting ad content for the Meta Ads platform. Nick breaks down:The importance of constantly refreshing your creative contentHow to maximize raw footage to create multiple ad variationsOptimal content sizes for different placements (1x1, 4x5, 9x16, and more)Strategies for working effectively with clients on content creationThe power of continuous testing to find winning creativesWant to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/ 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa3h6WnhCb0dtRzA4T3psc0k3bnd1ZU56XzZGZ3xBQ3Jtc0tuWXo3MFZINmU5WlRpakZGVGdYYl9fVDZTaE1fSW5OSTZFeDQ3Wk9XaU1MNE5pS0lBdnJtbzE0bTBkUFBlaGZ5RWJMVDc5MF9kQ2hVS1hMaU81S1BBaVMtX0E4cnpZQnhkVENUWWdXQWY1c1kwYTJlQQ&q=https%3A%2F%2Fsol8.com%2Fap%2F&v=fmaLFV89PQ4" rel="noopener noreferrer"...
4 Feb 7min
Google Ads Guide on How to Switch From Performance Max to Standard Shopping
In this quick Google Ads guide, John Moran reveals how he transitions from Performance Max to Standard Shopping campaigns. He shares how he starts his Standard Shopping campaigns—categories, ad budget, other campaigns to create, etc. Watch this video now to learn how he leverages Performance Max to catapult the Standard Shopping campaigns to success. Related videos:🚀 Why I'm Moving Customers OFF of Performance Max: • 🚀 Why I'm Moving Customers OFF of Per... 💣 Using Only Target ROAS Bidding for Standard Shopping Campaigns: • 💣 Using Only Target ROAS Bidding for ... 💰 Google Ads Success From Performance Max to Standard Shopping: • 💰 Google Ads Success From Performance... 💰 How We Doubled Revenue in Two Months by Switching From Performance Max to Standard Shopping: • 💰 How We Doubled Revenue in Two Month... 🔥 Google Ads Strategy: Hypersegmentation of Standard Shopping Campaigns: • 🔥 Google Ads Strategy: Hypersegmentat... 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: <a...
31 Jan 7min
Maximizing ROAS: How to Navigate Google’s CPC Strategy
This discussion explores how Google Ads adjusts bids based on past performance, sometimes inflating CPC when campaigns perform well. Advertisers can manipulate bidding strategies to control costs and scale efficiently. A case study on a high-end Persian rug store highlights the limitations of Google Ads for local businesses, with experts suggesting localized Meta campaigns, geo-fencing, and high-visual outreach as better alternatives. The key takeaway: understanding Google’s bidding behavior is crucial for maximizing ad performance and exploring multi-channel strategies.Chapters:00:00 Introduction to ROAS and CPC00:42 Leveraging CPC for Better Performance01:36 Case Studies and Examples02:21 Manual vs Automated Bidding04:08 Challenges in Tracking and Attribution05:03 Local Campaign Strategies05:57 Optimizing for High-Value Items06:48 Proposed Solutions and Recommendations08:46 Conclusion and Final Thoughts👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to <a...
28 Jan 11min
