Creative for Google Ads: 5 Golden Rules

Creative for Google Ads: 5 Golden Rules

Listen to Kasim, Regina, Efe, Onkar, Susmita, and Usama in action as they create the five golden rules for building creative for Google Ads.

Effective Google Ads copy is usually composed of “benefits and keywords” rather than creative media and storytelling.

While that’s still generally true, with Performance Max in play, Google is going to favor massive media creation.

It's because creating a PMax campaign is essentially giving Google one "bundle" of creative (images, videos, logos, headlines, and descriptions) with your goal(s) and target audience.

Now, if you’re someone who isn’t comfortable creating content, don’t worry! You don’t need to produce insane Hollywood-level content, just start creating content the right way.

And you can start the right way by following these five golden rules in building your creative for successful Google Ads campaigns:

1. All of your creative should be built around your unique selling proposition (USP). Making your USP the foundation of your creative will help it stand out from the competition- effortlessly attracting your target audience.

2. Build creative around what has worked for your competitors consistently (use Facebook Ads library, SEMRush, etc.)

3. Build creative around as niche a target as possible (where budget allows)

4. Check creative against Google compliance requirements

5. Your creative should attract the right audience and repel the wrong audience

0:00 The 5 Golden Rules for building creative for Google Ads

3:32 Campaign creative pre-requisites

4:07 Difference between Lifestyle images and Product & Use images

5:29 Review videos

7:07 Product & Use videos

9:33 What the first six seconds of your video should contain

11:38 Maintain Ad Scent

17:47 Check creative against Google compliance requirements

19:03 Build creative around what has worked for your competitors consistently

23:41 Using Facebook Ads Library for your creative

26:00 Your creative should be based on your USP

29:20 Build creative around as niche a target as possible (where budget allows)

33:49 Your creative should attract the right audience and repel the wrong audience

37:02 Conclusion


This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

https://youtu.be/_mOv9_qrtpg

https://youtu.be/syadgcDVntU


Want to learn more about Google Ads Performance Max?

https://youtube.com/playlist?list=PLp...


🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw


🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads...

Avsnitt(497)

How To Create Ads for Google TV

How To Create Ads for Google TV

In this episode, one of our amazing Google Ads Strategists, Caden Thompson, walks you through how to create ads for Google TV and YouTube. He also describes the use cases of these campaigns and shares strategies based on the current trends given that Google TV ads is a new campaign type. Listen to this episode now to learn more about how to successfully set up ads for Google TV and YouTube.Connect with Caden on LinkedIn: / cadenthompson Related videos:💣 John Explores Google TV Ads: • 💣 John Explores Google TV Ads 💰 Why You Need Brand Campaigns With YouTube Ads: • 💰 Why You Need Brand Campaigns With Y... 🚀 Cracking the YouTube Algorithm for a Successful YouTube Channel: • 🚀 Cracking the YouTube Algorithm for ... Solutions 8 Digital Marketing Services: https://sol8.com/digital-marketing-se... 0:00 How To Create Ads for Google TV and YouTube3:03 Important settings5:23 Demographics and audience segments8:58 Current CPCs on Google TV💣 The Ultimate Guide to Google Ads for 2023: <a href="https://www.youtube.com/playlist?list=PLpSgV5gCkUvh-nIFZ_pmjofS0jjNNQhhX" rel="noopener noreferrer"...

18 Maj 202410min

The Secret to Making Klaviyo Email Pop-Ups Work

The Secret to Making Klaviyo Email Pop-Ups Work

Discover the strategies behind making Klaviyo email pop-ups work effectively for lead generation and overall campaign success. Glen and Dan share how tailored Klaviyo email pop-up forms can significantly improve lead generation and customer engagement. They also discuss the importance of segmenting visitors based on their interests and needs and how to leverage Klaviyo alongside this to maximize your campaign efforts. Listen to this episode now.Learn more about the new Solutions 8 Digital Marketing Services, including marketing with Klaviyo here: https://sol8.com/digital-marketing-se... Related videos:🔥 The 7-Step Email System Working with Meta and Google Ads: • 🔥 The 7-Step Email System Working wit... 💰 Maximizing Profits with the New Solutions 8 Services: Google Ads + Facebook Ads + Klaviyo: • 💰 Maximizing Profits with the New Sol... 0:00 The Secret to Making Klaviyo Email Pop Ups Work3:26 Case Studies7:33 Using quizzes for segmentation and personalization10:09 Klaviyo email builds by Solutions 814:11 Using segments as custom audiences💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a...

16 Maj 202415min

Should You Use a Dedicated Landing Page?

Should You Use a Dedicated Landing Page?

Learn about dedicated landing pages—what they are, when you should use them, how you should build them, how to measure their effectiveness, and more. Tim Hordo, one of our amazing Client Managers, and Onkar Indalkar, one of our dedicated Google Ads Strategists, compare dedicated landing pages to regular web pages, how you can benefit from dedicated landing pages, and how to optimize them to help your business succeed. Listen to this episode now.Best Practices For Landing Pages/Service Pages:https://docs.google.com/spreadsheets/...0:00 Should You Use a Dedicated Landing Page?7:19 Elements of a successful dedicated landing page12:55 Should you use a dedicated landing page for eCommerce?16:21 How to measure landing page performance19:55 Always do an A/B test firstLearn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkFZakd6RkdMRWQ2anNlVlhKcnlMQ1JIa2lwQXxBQ3Jtc0tuVnpXeGJBbElVQmpnOFl6V0draS00SWN2aGFYSGlqUmVXa19zbEdyWHpJZThyMlo2WFBvYXdnU0RLVDZvSmo1VVZ1b2s1NWtnNGVVbEVRTi0ycGdNOS1obEdqdWgxcWVJenQtRHg0eEZrbVJaSGNfQQ&q=https%3A%2F%2Fsol8.com%2Fperformance-max%2F&v=GeZzCR45eD0" rel="noopener noreferrer"...

14 Maj 202418min

The 7-Step Email System Working with Meta and Google Ads

The 7-Step Email System Working with Meta and Google Ads

Learn more about the email system that resulted in a significant revenue of $1.8M, with 32% of total revenue coming from email marketing and 81% from automated flows.Glen and Dan dive deep into the Elite Seven: the seven-step email system working with Meta and Google Ads, a customized Klaviyo email flow system developed by Dan. The episode shows a case study of a client managed by Dan for almost three years, highlighting the performance of their email marketing strategies with the system over the last 30 days and how it can help your business succeed, too. Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... Related video:💰 Maximizing Profits with the New Solutions 8 Services: Google Ads + Facebook Ads + Klaviyo: • 💰 Maximizing Profits with the New Sol... 0:00 The 7-Step Email System Working with Meta & Google Ads6:53 Abandoned Browse stage10:42 Welcome New and Return Customers13:57 Winback18:18 The length of the flow💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰

12 Maj 202421min

Google Ads Copy Hack Using Google Natural Language Tool and ChatGPT

Google Ads Copy Hack Using Google Natural Language Tool and ChatGPT

Learn the powerful combination of Google's Natural Language API Tool and ChatGPT for crafting compelling ad copy that grabs attention and drives results! In this episode, Glen shares his expert insights on leveraging these cutting-edge tools to optimize your ad campaigns. He walks you through his step-by-step process of using the cloud natural language tool to identify positive sentiment in ad copy and then using ChatGPT to generate engaging headlines and descriptions in the tone of legendary copywriters. Listen to this episode now.The text file for the prompt and the links referenced in the video are below:https://bit.ly/gnlt-promptLinks:Natural Language Tool - https://cloud.google.com/natural-lang...Git hub link for Professor Synapse - https://github.com/ProfSynapse/Synaps...Github link for Super Synapse - https://github.com/ProfSynapse/Super_...Related videos:✍️ Three Tips for Writing Amazing Ad Copy + Bonus Tip for Improving Your Performance Max Ads: • ✍️ Three Tips for Writing Amazing Ad ... 🔥 AI And Autonomous Agents: The Development In AI That Will Change The World Forever: • 🔥 AI And Autonomous Agents: The Devel... 0:00 Google Ad Copy Hack Using Google Natural Language Tool and ChatGPT2:39 Using Super Synapse in ChatGPT 4<a href="https://www.youtube.com/watch?v=9uaaBRJbces&t=566s" rel="noopener noreferrer"...

10 Maj 20249min

How We Doubled Revenue in Two Months by Switching From Performance Max to Standard Shopping

How We Doubled Revenue in Two Months by Switching From Performance Max to Standard Shopping

Carmen Lee, our Senior Client Manager, shares how we doubled a client's revenue in just two months by transitioning from Google Ads Performance Max to Standard Shopping.By switching to Standard Shopping, not only did it double the revenue, but it also increased the Media Efficiency Ratio (MER). They also gained more control over budget allocation and overall campaign optimization. Additionally, they differentiated themselves from competitors, attracting customers with lower-priced items who ended up purchasing full-priced products as well. Listen to this episode to learn how these strategic changes led to a significant increase in revenue and return on ad spend (ROAS) within a short timeframe. Related videos: 🚀 Why I'm Moving Customers OFF of Performance Max: • 🚀 Why I'm Moving Customers OFF of Per... 💣 New Hack to Create SUCCESSFUL PMax Feed Only Campaigns: • 💣 New Hack to Create SUCCESSFUL PMax ... 💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): • 💣 The Secret to Google Ads Success: M... 💰 Google Ads Success Strategy: From $30k/Month to Six Figures With PMax: • 💰 Google Ads Success Strategy: From $... 0:00 How We Doubled Revenue in Two Months by Switching From Performance Max to Standard Shopping2:00 Switching campaigns4:26 Differentiating your business from competitorsLearn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google...

8 Maj 20247min

The Most Important Conversations To Have With Lead Gen Clients

The Most Important Conversations To Have With Lead Gen Clients

Communicating and asking questions to lead generation clients about their lead quality is one of the most important things you can do. This can ensure your campaigns are on the right track to generate the best possible leads. So what conversations should you initiate as a Google Ads manager?Our Client Manager Daniella Fisher and Client Management Team Lead Andrew Terpstra discuss what questions to ask and how to get ingrained in your client's CRMs so you can effectively manage lead quality and campaign performance for lead generation clients. Listen to this episode now.Connect with Daniella Fisher on LinkedIn: / daniella-fisher-aabb48130 Connect with Andrew Terpstra on LinkedIn: / andrewterpstra86 Related videos:✅ To-Dos on Your First Call With a New Client: • ✅ To-Dos on Your First Call With a Ne... 📧 Mastering Email Responses: Pro Tips for Dealing with Upset Clients: • 📧 Mastering Email Responses: Pro Tips... 🔍 PPC Talks: What to Check Before Onboarding a Client: • 🔍 PPC Talks: What to Check Before Onb... 🤝 What We've Learned About Effective Client Management: <a href="https://www.youtube.com/watch?v=lwgCeWqzM78&t=0s"...

6 Maj 202415min

Maximizing Profits with the New Solutions 8 Services Google Ads + Facebook Ads + Klaviyo

Maximizing Profits with the New Solutions 8 Services Google Ads + Facebook Ads + Klaviyo

Discover this comprehensive marketing matrix that integrates Google Ads, Meta Ads, and Klaviyo to maximize results—doubling client revenue in just six months. Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... In this episode, our Specialists Manager, Glen Wilson, sits down with a new member of the Solutions 8 team, Facebook Ads and Klaviyo expert Dan Nikas, to talk about the new Solutions 8 digital marketing services. Specifically, they talk about the system that focuses on building awareness and engagement on social media platforms, nurturing leads through targeted email campaigns, and converting them into loyal customers. Listen to this episode to learn more.0:00 Maximizing Profits with Sol8’s New Services: Google Ads + Facebook Ads + Klaviyo5:42 The system Dan developed to create awareness and engagement9:21 Facebook eCom ads matrix14:58 Creating a loyalty campaign23:55 Case study where the matrix doubled revenue in six months💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit <a...

4 Maj 202432min

Populärt inom Business & ekonomi

framgangspodden
varvet
badfluence
svd-ledarredaktionen
rss-borsens-finest
avanzapodden
uppgang-och-fall
lastbilspodden
rss-dagen-med-di
fill-or-kill
borsmorgon
affarsvarlden
rss-kort-lang-analyspodden-fran-di
rss-inga-dumma-fragor-om-pengar
24fragor
tabberaset
kapitalet-en-podd-om-ekonomi
rikatillsammans-om-privatekonomi-rikedom-i-livet
dynastin
montrosepodden