Why Meta Ads Is Critical for Increasing Google Ads Success
Our Meta Ads Manager, Nick Ewing, discusses the interdependence of Meta Ads and Google Ads for success. In the case study that Nick shares, the business initially allocated a balanced budget for Meta Ads and Google Ads, and they had better results in Google Ads. However, when Meta Ads was lost due to Facebook restrictions, the business's revenue dropped from $25,000 to zero in July. Google's performance also significantly declined. Once Meta Ads was recovered, the business rebounded and earned $33,000 in just the first 10 days. This indicates that Meta Ads is crucial for driving overall traffic and revenue. Nick also touches on how the advertising platforms are not always providing accurate attribution data and what you can do and what metrics to focus on instead to mitigate this issue. Watch this video to learn more.0:00 Intro0:16 Why Meta Ads Is Critical for Increasing Google Ads Success6:47 Surge in new customers10:00 Stop relying on in-app metrics and ROASRelated videos:💸 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend: • 💸 Meta Ads Case Study: Doubling ROAS ... 💸 How to Run Advantage+ Shopping Campaigns for Success: • 💸 How to Run Advantage+ Shopping Camp... 🔥 Measure Your Campaign Success Beyond ROAS: • 🔥 Measure Your Campaign Success Beyon... 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: <a...
8 Okt 202411min
Why You Should Not Rely on In-App Metrics
Stop wasting ad budget by relying on in-app metrics! Watch this video to learn which key metrics and sources to focus on when measuring business performance.Our Meta Ads Manager, Nick Ewing, shares a case study where negative in-app metrics didn't coincide with Shopify's sales data that indicated an increase in sales and conversion rates. He reveals the limitations of in-app metrics and how solely relying on them can cause you to make bad decisions.Related videos:💸 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend: • 💸 Meta Ads Case Study: Doubling ROAS ... 💸 How to Run Advantage+ Shopping Campaigns for Success: • 💸 How to Run Advantage+ Shopping Camp... 🔥 Measure Your Campaign Success Beyond ROAS: • 🔥 Measure Your Campaign Success Beyon... 💰 Why Meta Ads Is Critical for Increasing Google Ads Success: • 💰 Why Meta Ads Is Critical for Increa... 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...
4 Okt 20248min
Meta Ads New Strategy: L0 Approach
Learn how to optimize your advertising efforts and enhance customer acquisition with this Meta Ads campaign strategy, the L0 Approach, with our Co-Founder and Chief Strategist, John Moran. Watch this video as John shares what the strategy is about, how he tracks the campaign performance, his cloning and scaling strategy, and his recent success with it.Related videos:💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 1: • 💣 Optimal Meta Ads Setup: L1, L2, & L... 💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 2: • 💣 Optimal Meta Ads Setup: L1, L2, & L... 0:00 Meta Ads New Strategy: L0 Approach7:21 Effects on metrics15:18 Cloning successful ads👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH...
1 Okt 202418min
How to Audit a Meta Ads Account In Ten Minutes | Part 2
Learn how to analyze your purchasing funnel so you can identify and resolve issues in your Meta Ads account. Our Meta Ads Account Manager, Nick Ewing, ends the series by analyzing the funnel, checking your creative efforts, assessing different audience strategies, and more.If you haven’t seen part 1 of How to Audit a Meta Ads Account In Ten Minutes, you can watch it here: • ✅ How to Audit a Meta Ads Account In ... Related videos:🎯 Guide to Meta Ads Targeting | Part 1: • 🎯 Guide to Meta Ads Targeting | Part 1 🔥 Meta Ads Top-Level Traffic Strategy for eCommerce: • 🔥 Meta Ads Top-Level Traffic Strategy... 🚀 Meta Ads Campaign Structure | Part 1: • 🚀 Meta Ads Campaign Structure | Part 1 🚀 Meta Ads Campaign Structure Part 2: Creatives Setup and Optimization: • 🚀 Meta Ads Campaign Structure Part 2:... 🚀 Meta Ads Campaign Structure Part 3: Customizing Columns for Optimization: • 🚀 Meta Ads Campaign Structure Part 3:... 0:00 Intro0:16 How to Audit a Meta Ads Account In Ten Minutes | Part 26:37 Additional considerations👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: <a...
29 Sep 202410min
How to Audit a Meta Ads Account In Ten Minutes | Part 1
Want to identify issues in your Meta Ads campaigns but don't know where to start? This guide is for you! Learn how to identify and resolve issues in your Meta Ads account as our Meta Ads Account Manager, Nick Ewing, walks you through how to audit your account in ten minutes or less.Watch this video now to learn where to analyze your account and how you can make data-driven adjustments to improve ad performance.Related videos:🔥 Meta Ads Top-Level Traffic Strategy for eCommerce: • 🔥 Meta Ads Top-Level Traffic Strategy... 🚀 Meta Ads Campaign Structure | Part 1: • 🚀 Meta Ads Campaign Structure | Part 1 🚀 Meta Ads Campaign Structure Part 2: Creatives Setup and Optimization: • 🚀 Meta Ads Campaign Structure Part 2:... 🚀 Meta Ads Campaign Structure Part 3: Customizing Columns for Optimization: • 🚀 Meta Ads Campaign Structure Part 3:... 🎯 Guide to Meta Ads Targeting | Part 1: • 🎯 Guide to Meta Ads Targeting | Part 1 0:00 Intro0:15 How to Audit a Meta Ads Account In Ten Minutes | Part 15:39 Review the campaign objectives👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa3B5WExGQjhoTk90OU9fYmJnM0VFV2JfQ0RaQXxBQ3Jtc0trS2lOelJkb2RJNUk5LWpQSE9pS1A1WmhEQ3RTOEJsT3l6eXI5NXV0bk1OU3hIUmpGazRZNWZRT1haRk53UDZWOHRhcWxNamJBRWxQNlFQdWRvMm90a0haenp1QXI0aERINWxxeEZsN1lVSWVVdnBwbw&q=https%3A%2F%2Fsol8.com%2Fnewsletter%2F&v=YXNaN7SdEzc" rel="noopener noreferrer"...
27 Sep 202412min
Guide to Meta Ads Targeting Part 3: Remarketing
Learn the best remarketing practices to boost the performance of your Meta Ads. Watch this video now.In the third and last part of our Meta Ads Targeting Guide, Jonathan Paquin, one of our Meta Account Managers, shares his strategies for effective remarketing, the exclusions you should note, how to scale your campaigns by testing which audiences to target, and more.If you haven't watched the first two parts yet, you can watch it here:🎯 Guide to Meta Ads Targeting | Part 1 : • 🎯 Guide to Meta Ads Targeting | Part 1 🎯 Guide to Meta Ads Targeting | Part 2 : • 🎯 Guide to Meta Ads Targeting | Part 2 0:00 Intro0:21 Guide to Meta Ads Targeting Part 3: Remarketing4:37 Recent audiences7:19 Exclusions9:14 Advantage+ Shopping Campaign limitations👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...
25 Sep 202412min
Guide to Meta Ads Targeting | Part 2
Learn how to target audiences based on interest, behavior, and demographics, and leverage Advantage+ to maximize the performance of your Meta Ads. Watch this video now.In the second part of this three-part Meta Ads Targeting Guide, Jonathan Paquin, one of our Meta Account Managers, walks you through how to stack interests effectively, utilize behavioral data, use broad targeting techniques, and use Advantage+ for better audience reach and cost efficiency. If you haven't watched Part 1 yet, you can watch it here: • 🎯 Guide to Meta Ads Targeting | Part 1 Related videos:🔥 Meta Ads Top-Level Traffic Strategy for eCommerce: • 🔥 Meta Ads Top-Level Traffic Strategy... 🚀 Meta Ads Campaign Structure | Part 1: • 🚀 Meta Ads Campaign Structure | Part 1 🚀 Meta Ads Campaign Structure Part 2: Creatives Setup and Optimization: • 🚀 Meta Ads Campaign Structure Part 2:... 🚀 Meta Ads Campaign Structure Part 3: Customizing Columns for Optimization: • 🚀 Meta Ads Campaign Structure Part 3:... 0:00 Intro0:12 Guide to Meta Ads Targeting Part 24:47 Behaviors and Demographics8:59 Broad10:19 Advantage+ Shopping Campaign👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: <a...
23 Sep 202412min
Guide to Meta Ads Targeting | Part 1
Learn how to target audiences effectively on your Meta Ads with Jonathan Paquin, one of our Meta Account Managers. Watch this video now.In the first part of this three-part Meta Ads Targeting Guide, Jonathan explains how to build lookalike audiences. He walks you through the process so you can leverage your best customers to target a similar, larger group to get more sales. He also shares how he uses tools and Meta Ads campaign features to enhance audience targeting efficiency.Related videos:🔥 Meta Ads Top-Level Traffic Strategy for eCommerce: • 🔥 Meta Ads Top-Level Traffic Strategy... 🚀 Meta Ads Campaign Structure | Part 1: • 🚀 Meta Ads Campaign Structure | Part 1 🚀 Meta Ads Campaign Structure Part 2: Creatives Setup and Optimization: • 🚀 Meta Ads Campaign Structure Part 2:... 🚀 Meta Ads Campaign Structure Part 3: Customizing Columns for Optimization: • 🚀 Meta Ads Campaign Structure Part 3:... 0:00 Intro0:26 Guide to Meta Ads Targeting Part 17:12 Audience targeting for new businesses21:35 Product/Collection specific👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private
8 Sep 202422min
