Conversion Paths: The Secret to Scaling Google Ads Campaigns

Conversion Paths: The Secret to Scaling Google Ads Campaigns

John reveals how he was able to scale campaigns from $15K to $100K in just one year by focusing on conversion paths.

A conversion path is the series of steps a customer takes on their journey from being a website visitor to making a purchase. By understanding where customers are dropping off and making necessary improvements, you can increase the efficiency of your Google Ads campaigns and see better results.

Watch this video to learn about:

- What conversion paths are

- Why identifying and optimizing your conversion path is crucial to the success of your campaign

- Average cost is not equal to average cost-per-click (CPC)

- The power of equal marketing


PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍


Related videos:

💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER) https://youtu.be/baI1V4L6zs8

🎯 Setting Campaign Goals and ROAS | Google Ads Basics Part 3 https://youtu.be/3p-hzIaZO98

🎯 Guide to Tracking Conversions for Google Ads Supplementary Campaigns: https://youtu.be/vlj3PXeiN0M


0:00 Intro

0:36 Conversion Paths: The Secret to Scaling Campaigns

3:23 Average cost is not equal to average CPC

8:08 Why you should master your conversion path

11:50 How to track your conversion path

17:57 Massive amount of equal marketing

20:26 Job opportunities in the best Google Ads agency on the planet



Join John Moran every Friday at 1:00 PM PT for a LIVE Google Ads deep dive!

Got a specific topic you want John to cover? Just let him know during the live chat! Don't miss out on this opportunity to get your Google Ads questions answered and learn from the pro. 🔥🔥🔥 See you on Friday!


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This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3):

Avsnitt(497)

The Psychology of Google Ads

The Psychology of Google Ads

Understanding consumer psychology can lead to more quality leads and conversions. In the episode, you'll learn how it works and how to benefit from it.In digital marketing, advertisers often focus on the "tactical" implementation of ads. They focus on how to create them, when to run them, and what ad copy will work best. However, for your Google ads to be successful, you must consider the psychology behind your strategy.What’s the target demographic? What are they thinking about? And what's their intent when they search for topics or keywords? - These questions relating to consumer psychology can give you a better view of the world of your lead prospects. In turn, achieves better ad performance and more sales,In this episode, Kasim gives examples of missed opportunities because of poorly analyzed consumer psychology. He then gives useful suggestions on how to never miss another opportunity. How placement affects customers The psychological effect of product imagery and display adsTips to incorporate the psychological aspects in your Google adsEverything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm...The Customer Avatar Workshop:https://youtu.be/KojXuj7e3Us 👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------Related Videos:Why isn't my Google Ads campaign performing?! - https://www.youtube.com/watch?v=oqkCr...6 sneaky ways to use paid traffic to steal from your competitors - https://www.youtube.com/watch?v=8xKAA...How to calculate your profit inside of Google Ads - https://www.youtube.com/watch?v=Y-tt-...Google Ads Playlist:https://www.youtube.com/watch?v=H35uj...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 <a...

14 Mars 202210min

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