Why Google Ads Attribution Is Failing and How to Work Around It

John Moran analyzes an account that has a 40% decline in traffic and 81% drop in sessions by socials. He dives into the account to figure out what’s causing the declines. He also discusses why running Performance Max campaigns and Meta Ads for this particular business might be causing more harm than good, the potential risks and benefits of different advertising strategies, including the importance of balancing profitability and scale. He then suggests alternative strategies and where to focus on to achieve business growth. Listen to this episode to learn more.Related videos:💣 Google Ads Lead Generation Problems: Low Lead Volume and Slow Lead Follow-up: • 💣 Google Ads Lead Generation Problems... 🚀 Measuring Ad Success: Key Business Metrics Beyond CPA and ROAS: • 🚀 Measuring Ad Success: Key Business ... 💸 Google Ads Problem: Low Sales Volume of Luxury Products: • 💸 Google Ads Problem: Low Sales Volum... 0:00 Intro0:19 When Performance Max with Meta Ads Might Be a Bad Mix for Your Advertising Efforts6:50 Decline in new customers 13:27 Strategies recommended by John👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: <a...

13 Juli 20249min

In this two-part series, John Moran shares how he uses Edgemesh to optimize Google Ads performance. He walks us through what metrics to look at, how he analyzes those metrics to determine which products are performing the best or worst, and more. Listen to this episode to learn how to use Edgemesh to make informed decisions to improve your campaign performance.Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-servicesRelated videos:💣 Using Only Target ROAS Bidding for Standard Shopping Campaigns: • 💣 Using Only Target ROAS Bidding for ... 💰 Consistent Profits for Over 15 Months Using the Facebook Matrix Method: • 💰 Consistent Profits for Over 15 Mont... 🚀 Measuring Ad Success: Key Business Metrics Beyond CPA and ROAS: • 🚀 Measuring Ad Success: Key Business ... 💣 Google Ads Lead Generation Problems: Low Lead Volume and Slow Lead Follow-up: • 💣 Google Ads Lead Generation Problems... 0:00 Intro0:23 How to Use Edgemesh to Analyze and Optimize Google Ads Campaigns Part 14:19 Metrics to analyze on Edgemesh👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: <a...

11 Juli 20246min

John Moran analyzes an account that has a 40% decline in traffic and 81% drop in sessions by socials. He dives into the account to figure out what’s causing the declines. He also discusses why running Performance Max campaigns and Meta Ads for this particular business might be causing more harm than good, the potential risks and benefits of different advertising strategies, including the importance of balancing profitability and scale. He then suggests alternative strategies and where to focus on to achieve business growth. Listen to this episode to learn more.Related videos:💣 Google Ads Lead Generation Problems: Low Lead Volume and Slow Lead Follow-up: • 💣 Google Ads Lead Generation Problems... 🚀 Measuring Ad Success: Key Business Metrics Beyond CPA and ROAS: • 🚀 Measuring Ad Success: Key Business ... 💸 Google Ads Problem: Low Sales Volume of Luxury Products: • 💸 Google Ads Problem: Low Sales Volum... 0:00 Intro0:19 When Performance Max with Meta Ads Might Be a Bad Mix for Your Advertising Efforts6:50 Decline in new customers 13:27 Strategies recommended by John👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: <a...

9 Juli 202412min

As a Client Manager for Google Ads, we shouldn't just think about what happens inside of the dashboard, instead, we should put on that CMO thinking cap and think about a customer's journey. We turned what our client thought was going to be an eCommerce-focused campaign into a lead generation-focused campaign. Listen to this episode as Carmen Lee, our Senior Client Manager, explains why the team came up with strategy and how it was beneficial for the client.0:00 Intro0:20 🔥 Maximizing Google Ads in Your Customer Journey to Boost Sales3:19 Smart Campaigns & Dynamic Search Ads5:42 Competitor CampaignsLearn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services Related videos:💣 Google Ads Lead Generation Problems: Low Lead Volume and Slow Lead Follow-up: • 💣 Google Ads Lead Generation Problems... 🤝 What We've Learned About Effective Client Management: • 🤝 What We've Learned About Effective ... 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...

7 Juli 20247min

John Moran shares his strategy of using Target ROAS bidding exclusively for Standard Shopping campaigns. He explains how he does this, how to use it with new accounts, his confidence in applying tROAS, and more. Guide to Google Ads Bidding Strategies: • Guide to Google Ads Bidding Strategies Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services0:00 Intro0:09 Using only Target ROAS Bidding for Standard Shopping Campaigns3:58 Discussion on market competition, brand protection, and adjusting bidding strategies accordingly10:20 Confidence in applying tROAS 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: <a...

5 Juli 202410min

Joshua Rugg, one of our amazing account managers, shares the business metrics you should pay attention to to boost your revenue. He represents this through a chicken laying golden eggs, the chicken representing your business, and the eggs symbolizing revenue. He emphasizes the importance of a more holistic approach to what and how to feed your chicken so it lays more golden eggs. Listen to this episode to learn more.Related videos: What Is Your ROAS.... Really? • What Is Your ROAS.... Really? 🤯 How to Measure Success in Google Ads Part 1: A High ROAS Doesn’t Always Equal Success: • 🤯 How to Measure Success in Google Ad... 📉 ROAS Is Shrinking: Here’s What to Do About It: • 📉 ROAS Is Shrinking: Here’s What to D... 💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): • 💣 The Secret to Google Ads Success: M... 💣 FREE Media Efficiency Ratio (MER) Tracking Sheet: • 💣 FREE Media Efficiency Ratio (MER) T... 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: <a...

3 Juli 20247min

In this episode from our internal training, John Moran examines a Google Ads account struggling with low sales volume. The business sells luxury jewelry in a competitive market. Listen John in action as he analyzes the account and suggests future strategies to improve lead volume and sales.Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-servicesRelated videos:💣 Google Ads Lead Generation Problems: Low Lead Volume and Slow Lead Follow-up: • 💣 Google Ads Lead Generation Problems... 🚀 Measuring Ad Success: Key Business Metrics Beyond CPA and ROAS: • 🚀 Measuring Ad Success: Key Business ... 0:00 Intro0:23 Google Ads Problem: Low Sales Volume of Luxury Products 4:22 Pushing high AOV products9:30 Analyzing social media presence and competition12:17 Traffic platform evaluation and future strategy👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...

1 Juli 202411min

Caden explains the #1 issue with marketing—attribution. He dives into what to look for to solve the age old question of tracking the effectiveness of your marketing efforts, how attribution has evolved, and the future of marketing. He also shares his strategies and knowledge so marketers can understand the issue better so they can make informed decisions without solely relying on attribution tools.Related video:🔥 How to Solve the Google Ads Attribution Problem Caused by Performance Max: • 🔥 How to Solve the Google Ads Attribu... 0:00 Intro0:18 How to Solve the Number One Marketing Issue2:59 Losing third-party attribution cookies6:46 Omnichannel and the crossover nightmare👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: <a...

29 Juni 202410min