What to Do if Your Google Ads Campaign Is Not Converting on Cold Terms - Part 2

What to Do if Your Google Ads Campaign Is Not Converting on Cold Terms - Part 2

John Moran, our Senior Client Strategist, continues to dig deep into the Google Ads account that hasn't been converting on cold terms. He doesn't analyze the Performance Max campaign, which only converts on brand terms. He also analyzes their YouTube ad sequence campaigns that don't seem to be getting any sales. He also dives into the important metrics to cover, attribution, and all the traffic sources. Listen to this episode now and discover John's recommended strategies for better targeting and traffic quality to improve overall campaign performance.

If you haven't seen Part 1 yet, watch it here:

• 🧐 What to Do if Your Google Ads Campa...


PS: This episode is from a recent internal Solutions 8 training.


Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services


0:00 Intro

0:32 What to Do if Your Google Ads Campaign Is Not Converting on Cold Terms - Part 2

5:42 Check all ad spend in all traffic sources

10:42 Considering the time lag with conversions and conversions (by conv. time)

15:46 John’s SOP when running YouTube ad sequence campaigns



👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/


👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/


👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/



🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here:

Avsnitt(505)

eCommerce Success with Demographic-Focused Creatives

eCommerce Success with Demographic-Focused Creatives

Paid Social Managers Emily Hlavac and Emma Nold share real case studies of eCommerce clients who had success by tailoring their creatives and user experience based on demographics. They also share why...

19 Sep 20259min

Meta Ads Automation Problem: When Algorithms Fail Your Strategy

Meta Ads Automation Problem: When Algorithms Fail Your Strategy

While Meta Ads automation can be a powerful tool, you can’t always rely on it especially when you need to reach diverse audiences. Paid Social Managers Emily Hlavac and Emma Nold talk about understand...

13 Sep 20259min

Generic Creatives: The Silent Killer of Your Ad Performance

Generic Creatives: The Silent Killer of Your Ad Performance

Ever wonder why your ads are underperforming? Your generic creatives might be the culprit! In this video, Paid Social Managers Emily Hlavac and Emma Nold explain why generic ads fail to connect with a...

11 Sep 202511min

Mastering Client Management: Handle Tough Problems, Upsell Smart & Win Over Difficult Clients

Mastering Client Management: Handle Tough Problems, Upsell Smart & Win Over Difficult Clients

Stuck without an immediate solution for a client? Want to upsell additional services without sounding salesy? Or are you dealing with difficult clients who ignore your boundaries? This video is your q...

1 Sep 202511min

Don't Make These Client Management Mistakes! (Hidden Relationship Killers Revealed)

Don't Make These Client Management Mistakes! (Hidden Relationship Killers Revealed)

Are you making critical client management mistakes that are costing you trust and retention? In this video, our Account Manager, Tressy Dsouza, with our Marketing Director, Bryan Caranto, reveal the H...

22 Aug 20258min

💰 eCommerce Success With Meta Ads: How It Affects Overall Digital Marketing Efforts

💰 eCommerce Success With Meta Ads: How It Affects Overall Digital Marketing Efforts

Think Meta Ads is just for brand awareness? Think again! Our Meta Ads Manager, Jonathan Paquin, reveals how Meta Ads directly impacts your eCommerce sales, boosts Google Ads performance, and drives ov...

20 Aug 20255min

Google Ads VS. Meta Ads: Why You Should Run BOTH (Not One!)

Google Ads VS. Meta Ads: Why You Should Run BOTH (Not One!)

Is it a battle between Google Ads and Meta Ads? Stop the debate! Our Meta Ads Manager, Jonathan Paquin, shares why running BOTH ad platforms is the smartest strategy. Learn how they work together to c...

10 Aug 20258min

How to Fix Low Click-Through Rates With Your Creatives

How to Fix Low Click-Through Rates With Your Creatives

Are your Google Ads campaigns getting seen but not clicked? Paid Social Managers Emily Hlavac and Emma Nold reveal why boring, repetitive, or off-brand visuals are costing you sales. They share tips o...

8 Aug 20255min

Populärt inom Business & ekonomi

framgangspodden
varvet
badfluence
rss-jossan-nina
rss-borsens-finest
rss-svart-marknad
avanzapodden
svd-tech-brief
uppgang-och-fall
fill-or-kill
rss-dagen-med-di
affarsvarlden
borsmorgon
bathina-en-podcast
kapitalet-en-podd-om-ekonomi
lastbilspodden
rss-inga-dumma-fragor-om-pengar
tabberaset
24fragor
rikatillsammans-om-privatekonomi-rikedom-i-livet