3 Amazing New vs. Return Customer Reports in Shopify

3 Amazing New vs. Return Customer Reports in Shopify

Want to truly understand your new and returning customer behavior in Shopify? In this episode, Frank Schaefer, one of our dedicated Account Managers, shares his three favorite reports for diving deep into these critical metrics.

Connect with Frank Schaefer on LinkedIn:

/ frankjschaefer


1. First-Time vs Returning Customer Sales (default report)


This report is always one of the cornerstones of my marketing efforts. You need to know the number of new customers you're acquiring to calculate important metrics like CAC and determine the success of your paid ads.

↳ In the Shopify dashboard, click on 'Analytics' and then the sub tab 'Reports'. In the bar to filter reports, type in first-time and you'll see this report show up.

2. AOV by Customer Type (custom report)

Ever wondered what the buying habits of your first-time vs. returning customers look like? This report will give you a TON of insights. One of my clients (pictured below) has a new customer AOV that's almost 2x their return customer AOV.

↳ To create this report, go to dashboard, click 'Analytics', and then click 'view report'. I start here simply because I like this base template. From here, click on the column button and tick the box next to 'average order value', 'customer type', 'customers', 'average units ordered', and anything else you'd like. Then, click 'save as' to come back later!

3. Customer Type by Sales Channel (custom report)

One of my clients sells online and in their retail store. They were experiencing a decline of new customers and we couldn't pinpoint whether it stemmed from a decline in online or retail.

Thus, this report was born that gives you a breakdown of new vs. returning customers for each of your sales channels.

↳ To create this report, go to dashboard, click 'Analytics', and then click 'view report'. From here, click on the column button and tick the box next to 'customer type' and 'customers'. Viola! You can now see the breakdown of customer type by sales channel. Don't forget to hit save.


If you've ever struggled to piece together the full story of how new and returning customers differ for your Shopify store, this episode has the solutions you need.

00:00 Intro

00:31 - Default New vs Returning Customer Report

04:18 - New vs Returning Customer Average Order Value (AOV) Report

08:10 - New vs Returning Customers by Sales Channel Report

09:51 - Filtering and Saving Reports

Avsnitt(502)

Are You Hurting Your YouTube Ads?

Are You Hurting Your YouTube Ads?

John dives deep into the world of YouTube Ads and YouTube Shorts to ensure you're not sabotaging your campaigns so you can get the best results.In this video, John covers critical points that will help you optimize your YouTube Ads for maximum performance. He then shares some common mistakes advertisers (and even Google Ads agencies) make when running YouTube Ads and how to avoid them. He'll also discuss how long you should give your campaigns before you start measuring results and the best practices to make sure you have the best chance of achieving your goals. This video will give you the knowledge and tools you need to create and run successful YouTube ads.0:00 Intro0:39 Are You Hurting Your YouTube Ads?5:37 One mistake most Google Ads agencies make9:08 Two ways to measure Google Ads success13:51 Job opportunities in the best Google Ads agency on the planetRelated videos:🔥 Why Google Ads Attribution Is Failing and How to Work Around It: https://youtu.be/YOzNYWoZwDo👀 Are My YouTube Campaigns Working?! https://youtu.be/YqYAMJDZaok 💣 Google Ads UPDATE: Run Ads on YouTube Shorts: https://youtu.be/AQx7sq7-rzI Are you looking to level up your Google Ads game? Join John and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. Don't miss out on this chance to learn directly from the most knowledgeable Google Ads professionals- join us now!This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:<a...

13 Mars 202319min

Google Ads Strategy Update: Here's How to Measure Success in 2023

Google Ads Strategy Update: Here's How to Measure Success in 2023

The revenue data Google is giving you are all fake! Here’s how to measure your success in Google Ads instead. Listen to this episode now.John reveals his new strategy to measure your Google Ads success, how to identify which products are bringing in revenue, how your campaigns are affecting your overall sales, and so much more!PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍Related videos:💸 The TRUTH About Google Ads & Why Your Ad Spend Doesn’t Matter: https://youtu.be/WC6kSsQj4vM 🚀 Scaling for Success: How to Identify Profitable Google Ads Campaigns https://youtu.be/dZqKDjuXyUUHow to Measure Success in Google Ads: https://www.youtube.com/playlist?list... 0:00 Intro0:35 New Strategy to Measure Google Ads Success3:32 How your campaigns are affecting your overall sales8:09 Does Google Analytics track every sale?9:42 Having trouble with Google Ads? We can help!Are you looking to level up your Google Ads game? Join John, Kasim, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. Join this channel to get access to perks:https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert?We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from...

11 Mars 202311min

The TRUTH About Google Ads & Why Your Ad Spend Doesn’t Matter

The TRUTH About Google Ads & Why Your Ad Spend Doesn’t Matter

John reveals our revolutionary approach to marketing with Google Ads regardless of how small or big the ad spend is!Do you feel like you're throwing your money away on Google Ads? You're not alone. A lot of business owners feel this way. But what if we told you that there's a better way? That there's a strategy that doesn't need spending tons of cash on ads?We’ve developed a strategy that brings in more than half of our customers every day. And the best part is, it works no matter how big or small your company is. We don’t rely on Google Ads conversion tracking to tell us if our ads are working– we use our instincts instead.And those instincts are 10X more valuable than anything Google could ever tell us. So if you want to start seeing real results from your advertising efforts, watch this video now!PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍Related videos:💰 Maximize Google Ads ROI: Strategies for Conversion Path Optimization & Avoiding Over-Remarketing: 🔥 Why Google Ads Attribution Is Failing and How to Work Around It: https://youtu.be/YOzNYWoZwDo💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): https://youtu.be/7twVbanoDzA0:00 Intro0:31 The TRUTH About Google Ads & Why Your Ad Spend Doesn’t Matter2:31 New customers to Google vs. New customers to the company5:18 Our instincts are 10X more valuable than Google8:24 Job opportunities in the best Google Ads agency on the planetAre you looking to level up your Google Ads game? Join John, Kasim, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 <a href="https://www.youtube.com/watch?v=_mOv9_qrtpg&t=0s" rel="noopener noreferrer"...

9 Mars 202311min

PPC Talks_The Secret to Marketing Supplements with Google Ads

PPC Talks_The Secret to Marketing Supplements with Google Ads

Our Google Ads experts are back to reveal their secret strategies to effectively market supplement products with Google Ads. Watch this video now!Our Google Ads Strategists, Efe Altinelli and Usama Khan, together with our Google Ads Specialist, Yusuf Can Kazancioglu, discuss how to market supplement products in Google Ads, the potential roadblocks advertisers encounter and how to overcome them.Plus, they share the strategy they used to scale a client’s campaign from $10K to $40K in just a span of 45 days!0:00 Intro0:35 The Secret to Marketing Supplements with Google Ads 5:56 Initial strategy to market supplements with Google Ads 11:16 Skipping Performance Max campaigns for supplements14:24 Price match is a big issue21:43 Launching an in-house supplement brand26:21 Want to work with the best Google Ads agency on the planet?32:12 How to avoid Google product disapprovals for supplementsRelated videos:🗃 How to Break Down Asset Groups in Performance Max | PPC Talks: • 🗃 How to Break Do... 🔥 Google Ads POWER HOUR: Identifying CAC and LTV • 🔥 Google Ads POWE... Want to learn more about Usama? Read The Essential Guide To Usama Khan here: https://sol8.com/spotlight/strategist... Want to learn how Efe Altinelli Came to Us in a Rather Unexpected Way? Read this: https://sol8.com/spotlight/strategist... Are you looking to level up your Google Ads game? Join John, Kasim, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket...

7 Mars 202333min

Scaling for Success: How to Identify Profitable Google Ads Campaigns

Scaling for Success: How to Identify Profitable Google Ads Campaigns

In Part 2 of the Scaling Google Ads Campaigns series, John dives deep into the Shopping Campaigns to uncover why they are failing, the steps to identify which campaigns to scale so you can focus on those instead, and so much more!So listen to this episode now so you can stop wasting time and money on Google Ads campaigns that are bound to fail!If you haven’t listened Part 1 of this series where John talks about the reasons why your campaigns aren’t scaling, you can listen to it here: https://youtu.be/0Z6NA1Xme9oPS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍0:00 Intro0:35 Scaling for Success: How to Identify Profitable Google Ads Campaigns4:14 Evaluating where ad budget is being focused on9:02 Job opportunities in the best Google Ads agency on the planetAre you looking to level up your Google Ads game? Join John, Kasim, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. Don't miss out on this chance to learn directly from the most knowledgeable Google Ads professionals- join us now!This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert?We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course:...

5 Mars 202310min

You Need to STOP Doing SEO Now! Here’s Why…

You Need to STOP Doing SEO Now! Here’s Why…

The biggest algorithm change in Google is here and if you think SEO will save your business, you should think again. Kasim talks about why you need to stop doing SEO now, the dangers of relying too much on SEO, and the major changes in advertising brought about by the rise of AI marketing tools like ChatGPT. So Listen now if you want to stay ahead of the competition!0:00 Intro0:37 Why you need to stop doing SEO now5:44 Google is deprioritizing AI content10:20 Google is now being threatened with this change15:16 Work with the best Google Ads agency on the planetRelated videos:Are We Moving Towards a Keyword-less Future? https://youtu.be/HYgoyE3_p3E💣 Bing With ChatGPT Is Changing the Way We Search: https://youtu.be/gw4Qa7eptEMAre you looking to level up your Google Ads game? Join John, Kasim, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. Don't miss out on this chance to learn directly from the most knowledgeable Google Ads professionals- join us now!This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit <a...

3 Mars 202319min

Scaling A Service-Based Business: When & How To Grow

Scaling A Service-Based Business: When & How To Grow

Learn the indicators that it's time to scale your Google Ads campaigns, the best practices for doing so, and so much more! Regina Bellows, executive director of StarterPPC, dives into the specifics of when to scale your campaigns, considering your business goals and the current market conditions. She also covers the following:- When it's going to be challenging to keep your cost per acquisition (CPA) low- When it's okay to have a high CPA.- How to look into your Average Order Value (AOV) when deciding to scaleWe hope you'll find this video informative and helpful in your journey to scale your service-based business. Remember to like, share, and subscribe for more expert tips and advice!💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀Related videos:⭐️ Introducing StarterPPC | Full Google Ads Management for a Fraction of the Cost: https://youtu.be/mqYh9bxiJi8💰 Performance Max for Small Budgets: https://youtu.be/kFbKjSILv4w💰 What Budget Is Too Small for Google Ads? https://youtu.be/mZf5S--h8x00:00 Intro | Scaling A Service-Based Business: When & How To Grow2:58 When to scale your Google Ads campaigns7:56 Looking into your AOV when deciding to scale10:17 Work with the best Google Ads agency on the planetAre you looking to level up your Google Ads game? Join John, Kasim, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. Don't miss out on this chance to learn directly from the most knowledgeable Google Ads professionals- join us now!Be a member of our channel by clicking the JOIN button to access the Live Q&A member chat.This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbGpyWklhSm1IRzFTMXR3czBvRTRRTXNuSFM0UXxBQ3Jtc0tsWkZTYTJVbHUtNElsNUtHZXJoXzVRYjNjeDh1clQyc01UcEthdFJNeGpTeWgwSFFaVVcxYzRPNHpfNzIyUHJBa0paUnQxenVvNlpSemNxX05uWXhhSXViNmM5ZmJSdnE0MWtQcWk2QWFqcVdUQVQ0cw&q=https%3A%2F%2Fsol8.com%2Fperformance-max%2F&v=Krfhw6qF6Y0"...

1 Mars 202312min

Why Your Google Ads Campaigns Aren't Scaling: Top Mistakes to Avoid

Why Your Google Ads Campaigns Aren't Scaling: Top Mistakes to Avoid

John evaluates a Google Ads account and discusses common mistakes that prevent campaigns from scaling. Learn what to check for in your own account and discover the reasons why your campaigns may be failing. Whether you're new to Google Ads or an experienced advertiser, this video will provide valuable insights on how to avoid these mistakes and start scaling your campaigns for success0;00 Intro | Why Your Google Ads Campaigns Aren't Scaling0:35 The first thing to check if your account is not scaling5:53 Considering your time lag11:51 Checking non-branded CPA16:07 Less efficient audience signals18:58 Work with the best Google Ads agency on the planetRelated videos:🛒 Boost Sales With These Google Shopping Feed Optimization Tips: https://youtu.be/zi-EiSR6k9c🎯 Guide to Tracking Conversions for Google Ads Supplementary Campaigns: https://youtu.be/vlj3PXeiN0M💰 Conversion Paths: The Secret to Scaling Google Ads Campaigns: https://youtu.be/LbcX_ENNnCM Are you looking to level up your Google Ads game? Join John, Kasim, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. Don't miss out on this chance to learn directly from the most knowledgeable Google Ads professionals- join us now!Be a member of our channel by clicking the JOIN button to access the Live Q&A member chat.This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:<a href="https://www.youtube.com/playlist?list=PLpSgV5gCkUviyl7qG5UTCySebihr5ciAG" rel="noopener...

27 Feb 202322min

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