The New Attribution

The New Attribution

Nathan Perdriau, Co-Founder and Head of Paid Media at Blue Sense Digital, joins our Google Ads Strategist, Caden Thompson, to explore the concept of incrementality testing and its growing importance in modern marketing attribution.

In this video, Nathan and Caden discuss why traditional attribution models are becoming less reliable and how incrementality testing can provide a more accurate picture of marketing effectiveness. They share insights on conducting these tests, including considerations for budget changes, geo-targeting strategies, and the importance of benchmarking.


Whether you're grappling with attribution challenges or simply seeking to expand your marketing knowledge, this dialogue between Nathan and Caden offers a nuanced look at an increasingly crucial aspect of digital marketing strategy.



0:00 - Introduction and the importance of incrementality testing

3:38 - Benchmarking and geo-targeting strategies

8:04 - Structuring and timing incrementality tests

12:18 - Understanding true incrementality in profit

14:25 - Early signals and engagement metrics


Connect with Nathan and Blue Sense Digital here:

Blue Sense Digital website: https://www.bluesensedigital.com.au/

Nathan on LinkedIn:

/ nathan-perdriau

YouTube channel:

/ @bluesensedigital

Podcast:

/ @blues-brothers-podcast



👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business:

Avsnitt(505)

eCommerce Success with Demographic-Focused Creatives

eCommerce Success with Demographic-Focused Creatives

Paid Social Managers Emily Hlavac and Emma Nold share real case studies of eCommerce clients who had success by tailoring their creatives and user experience based on demographics. They also share why...

19 Sep 20259min

Meta Ads Automation Problem: When Algorithms Fail Your Strategy

Meta Ads Automation Problem: When Algorithms Fail Your Strategy

While Meta Ads automation can be a powerful tool, you can’t always rely on it especially when you need to reach diverse audiences. Paid Social Managers Emily Hlavac and Emma Nold talk about understand...

13 Sep 20259min

Generic Creatives: The Silent Killer of Your Ad Performance

Generic Creatives: The Silent Killer of Your Ad Performance

Ever wonder why your ads are underperforming? Your generic creatives might be the culprit! In this video, Paid Social Managers Emily Hlavac and Emma Nold explain why generic ads fail to connect with a...

11 Sep 202511min

Mastering Client Management: Handle Tough Problems, Upsell Smart & Win Over Difficult Clients

Mastering Client Management: Handle Tough Problems, Upsell Smart & Win Over Difficult Clients

Stuck without an immediate solution for a client? Want to upsell additional services without sounding salesy? Or are you dealing with difficult clients who ignore your boundaries? This video is your q...

1 Sep 202511min

Don't Make These Client Management Mistakes! (Hidden Relationship Killers Revealed)

Don't Make These Client Management Mistakes! (Hidden Relationship Killers Revealed)

Are you making critical client management mistakes that are costing you trust and retention? In this video, our Account Manager, Tressy Dsouza, with our Marketing Director, Bryan Caranto, reveal the H...

22 Aug 20258min

💰 eCommerce Success With Meta Ads: How It Affects Overall Digital Marketing Efforts

💰 eCommerce Success With Meta Ads: How It Affects Overall Digital Marketing Efforts

Think Meta Ads is just for brand awareness? Think again! Our Meta Ads Manager, Jonathan Paquin, reveals how Meta Ads directly impacts your eCommerce sales, boosts Google Ads performance, and drives ov...

20 Aug 20255min

Google Ads VS. Meta Ads: Why You Should Run BOTH (Not One!)

Google Ads VS. Meta Ads: Why You Should Run BOTH (Not One!)

Is it a battle between Google Ads and Meta Ads? Stop the debate! Our Meta Ads Manager, Jonathan Paquin, shares why running BOTH ad platforms is the smartest strategy. Learn how they work together to c...

10 Aug 20258min

How to Fix Low Click-Through Rates With Your Creatives

How to Fix Low Click-Through Rates With Your Creatives

Are your Google Ads campaigns getting seen but not clicked? Paid Social Managers Emily Hlavac and Emma Nold reveal why boring, repetitive, or off-brand visuals are costing you sales. They share tips o...

8 Aug 20255min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
rss-svart-marknad
badfluence
svd-tech-brief
uppgang-och-fall
avanzapodden
bathina-en-podcast
rss-borsens-finest
rss-kort-lang-analyspodden-fran-di
rss-inga-dumma-fragor-om-pengar
rss-dagen-med-di
tabberaset
24fragor
kapitalet-en-podd-om-ekonomi
dynastin
kvalitetsaktiepodden
rikatillsammans-om-privatekonomi-rikedom-i-livet
lastbilspodden