417: Bittersweet Goodbye: The Closure of the New England Apple Association

Celebrating an Agricultural Legacy and the New England Apple Association

The New England Apple Association (NEAA), a venerable institution supporting apple growers across the New England states, will be closing its doors at the end of this fiscal year on June 30, 2024. This announcement, delivered by the NEAA's Executive Director, Russell Steven Powell, marks the end of an 89-year legacy dedicated to promoting and supporting the region's apple industry. Hear Powell on Episode 245 present Apples of New England to the Amherst Historical society: a companion YouTube video of this informative presentation

The History of New England Apple Association

The NEAA, originally established in 1935 as the New York and New England Apple Institute, has played a pivotal role in the apple industry. The organization has evolved through the decades, reflecting changes in the industry and market dynamics. It became the Northeast Macintosh Growers Association in 1993 after New York established its own marketing organization and was eventually renamed the New England Apple Association.

Contributions and Challenges

Under the leadership of Russell Steven Powell, who has served as the Executive Director since 1997, the NEAA has been instrumental in various advocacy efforts, marketing campaigns, and educational initiatives aimed at supporting New England apple growers. Powell, an author of two acclaimed books on apples, "America's Apple" and "Apples of New England," has been a prominent figure in the organization, driving its mission forward.

Russell Stevens Powell

Despite its contributions, the NEAA has faced significant challenges in recent years. Changes in the New England apple industry, a shift from wholesale markets to retail orchards, and the rise of diversified attractions such as pick-your-own, bakeries, and tasting rooms have impacted the organization's traditional business model. This shift, while beneficial for many orchards, appears to have presented a challenge for the NEAA, ultimately leading to the decision to close.

The Impact and Future of Apples in New England

The closure of the NEAA is a significant loss for the New England apple community. The association has been a valuable resource for apple growers and enthusiasts, providing information on apple varieties, orchard locations, and industry developments. The NEAA's contributions to the agricultural heritage of New England will be remembered fondly.

As we reflect on this bittersweet moment, it is crucial to acknowledge the dedication and hard work of individuals like Russell Stevens Powell and the many volunteers who have supported the NEAA over the years. Their efforts have left an indelible mark on the apple industry in New England.

Supporting Local Agriculture

The closure of the NEAA underscores the importance of supporting local agricultural organizations and initiatives. As Al Sax, who joins Cider Chat Host Ria Windcaller in this episode and is a lifelong champion of apple cider making and education, highlights in this episode, the sustainability of local agriculture depends on active participation and support from the community. Organizations like the American Cider Association, state-level cider guilds, and other regional agricultural groups play a vital role in promoting and preserving our agricultural heritage.

Vote With Your Dollars

Al discussed how he makes his money count by, "voting with your dollars." This philosophy underscores the importance of using our financial choices to support the organizations and causes we believe in. By purchasing memberships, donating, and buying products from local orchards and agricultural associations, we can directly impact their sustainability and success. Al practices what he preaches, supporting CiderChat and other agricultural initiatives that align with his passion for apples and cider. His commitment serves as a reminder that our spending habits can make a meaningful difference in preserving and promoting the agricultural heritage and local businesses we cherish.

Contact Emails for the New England Apple Association

• Russ Holmberg, Chair: russellholmberg@gmail.com - Holmberg Orchards, Gales Ferry, Connecticut
• Steve Rowse, Vice-Chair: steve@newenglandapple.com
• Giff Burnap, Secretary/Treasurer: giffandmae@butternutfarm.net - Butternut Farm, Farmington, New Hampshire

Mentions in this Cider Chat

• PA Cider Fest – June 15, 2024 Use Promo Code: CIDERVILLE for $10 tickets!
• French Cider Tour 2024
• Who's cross promoting cider #xpromotecider
  • @spacetimemeads
  • @redislandcider
  • @degerdenner