#74 Scott Norton on The Power of Analogies, Lessons Learned from Steve Jobs, and Why to Start with "Why"

Scott Norton (@swhnorton) is a venture capitalist and MUD\WTR board member. He previously co-founded Sir Kensington's—the brand that's best known for making condiments with character. At Sir Kensington's, he raised over $20 million from investors, guiding the company to a successful acquisition by Unilever in 2017.

Scott has been named one of Fast Company's "Most Creative People in Business" and listed on Forbes' "30 Under 30."

About a year ago, I gave Scott one of his first surfing lessons at Venice Beach. On the wave he maintained a low, crouched position and kept his eyes straight ahead … just like I told him. Nice job, Scott!

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