Online Marketing That Works!25 Juli 2022

EP74: Funnel 101

Since we really don’t know each other that much.

I thought it might be good for me to tell you the story about the creation of “FUNNELS”.

It started a Long, Long, time ago.

REALLY…

This is the short history of funnels.

We’re going to be going back to another era.

It was the dawning of the 20th century.

In 1898 Elias St. Elmo Lewis, a man who was but only 26 years old, created the purchase funnel, also know as the AIDA funnel, which has now been duplicated all around the world.

It was created to help understand the mechanisms of personal sales in the life insurance industry.

The Funnel Lewis created was made up of 4 parts.

>>Awareness/Attention [What is it?]

>>Interest [I like it]

>>Desire [I want it]

>>Action [I’m getting it]

So you may be wondering, how can a funnel created such a long time ago still be useful today?

Well, the truth is, it isn't.

[Listen in for all the good stuff]

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If you think you know of some improvements that could be made, let me know. Click on the link below.

https://mkt2online.com/podcast-questions/

You can also send an email to: podcast@mkt2online.com

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Get Your Questions Answered HERE!

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Link to Blog Post with more information.

https://mkt2online.com/funnel-101/

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Contact me at:

https://mkt2online.com/contact/

podcast@mkt2online.com

or leave a voice message here:

https://anchor.fm/mkt2online/message/

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