What is Business Development?

In Episode 54 of The Business Development Podcast, host Kelly Kennedy interviews Justin Deonarine, an organizational psychologist and founder of Culture Shift Consulting. Justin shares his expertise in corporate culture and the importance of investing in employees' growth and well-being. He emphasizes the role of organizational psychology in improving performance, fostering employee retention, and creating a culture of empathy and compassion. Justin also discusses the implementation of assessments and emotional intelligence in helping individuals and organizations improve and thrive.Throughout the episode, Kelly and Justin dive into the significance of organizational psychology in various industries and debunk the misconception that it is only for large companies. They highlight the cost of employee turnover and the value of nurturing and developing employees both professionally and personally. Justin's mission to redefine how organizations view and support their people aligns with his passion for driving positive change in the workplace. Overall, this episode informs listeners about the impact of organizational psychology in creating thriving work environments and provides valuable insights for improving company culture.Key Takeaways: Organizational psychology principles are used by HR, organizational development, and training teams to improve performance and soft skills in companies.Assessments, such as personality and emotional intelligence tests, can be helpful in identifying areas for improvement and professional development for employees.Investing in employee growth and development can lead to improved performance and higher retention rates, ultimately benefiting the organization.Organizational psychologists can provide valuable insights and strategies for improving company culture and fostering a positive work environment.Assessments should be reliable and valid in order to provide accurate and useful information for employee development.The field of organizational psychology is not limited to large companies and can benefit organizations of all sizes, including solopreneurs.

13 Aug 20231h 10min

In this episode, host Kelly Kennedy answers community questions related to business development. Kelly shares his insights and experiences on a range of topics, including networking, sales strategies, marketing tactics, and more. One of the questions Kelly addresses is how to generate leads for a business. He suggests that businesses should focus on building relationships with potential customers and partners, rather than just trying to sell to them. He also recommends using social media and other online platforms to connect with potential customers and build a strong online presence. Another question Kelly answers is how to handle objections during a sales pitch. He suggests that businesses should anticipate objections and address them proactively in their pitch. He also recommends following up with potential customers after sending a proposal and asking if there's anything that needs clarification. Overall, this episode provides practical advice and insights on a range of topics related to business development. Whether you're a seasoned business owner or just starting out, there's something for everyone in this episode of the Business Development Podcast.Key Takeaways: Building relationships is crucial for business development.Social media can be a powerful tool for generating leads and building a strong online presence.Addressing objections proactively can help close deals.Listening actively and showing genuine interest in others can help build strong relationships.Follow up on your proposals within 3 days to handle objections head on.

9 Aug 202338min

Episode 52 of The Business Development Podcast features an interview with Ross Huartt, the President and CEO of MBC Group. Ross shares his journey from the UK to Canada and how it sparked his interest in entrepreneurship. He discusses the challenges he faced during the financial crisis of 2008 and the importance of finding the right balance between ego and confidence in business. Ross also talks about his passion for sustainability, innovation, and client-centric solutions. The conversation touches on the significance of sales and business development in capturing talent and gaining work experience. Ross explains the field of quantity surveying and its complexity and widespread nature. Listeners will gain insights into Ross's entrepreneurial journey and his commitment to making a positive impact in his field. Key Takeaways: Moving to a different location can open up new opportunities and spark interest in new industries or professions.It's important to have a balance of confidence and humility as an entrepreneur.Social media can be a powerful tool for personal branding and showcasing your business or interests.Building connections and networking can lead to valuable opportunities and collaborations.Building a balance of confidence and humility is important for success as an entrepreneur.Work experience and internships can provide valuable opportunities for skill development and exploring career paths.

6 Aug 20231h 39min

Episode 51 of The Business Development Podcast with Kelly Kennedy is focused on the importance of marketing materials and how they play a crucial role in showcasing a company's products and services. The episode emphasizes the need for businesses to understand their target audience and effectively communicate the problem their product or service solves.Kelly Kennedy highlights the significance of having visually appealing and easy-to-understand marketing materials, such as websites, brochures, and social media presence. He stresses that not all customers are engineers or need to know every technical specification, so it's essential to present information in layman's terms.The episode also emphasizes the importance of having high-quality marketing materials that convey trust and professionalism. Kennedy recommends incorporating moving pictures, videos, and aesthetically pleasing designs into websites to stay competitive in the market.Additionally, the episode discusses the relevance and impact of promotional materials in building brand awareness and attracting potential customers. Kennedy suggests creating concise and visually appealing promotional materials that effectively convey why customers need the product or service, as well as its ease of use.Overall, Episode 51 of The Business Development Podcast stresses the need for businesses to invest in high-quality marketing materials that effectively communicate their value proposition to customers. The episode provides actionable advice and insights to help businesses improve their marketing strategies and grow their businesses.Key Takeaways: It is important to understand why customers need your product or service and what problem it solves for them.Not all customers are engineers and do not need to know every technical spec of your product.Showcase your company and advertise your products and services in a way that is easy to understand and visually appealing.Neglecting marketing materials can have high costs for the marketability of your business.Your website is a critical tool for establishing trust and conveying the value of your business.Promotional materials such as brochures are still relevant and necessary for effectively conveying information about your products and services.

2 Aug 202342min

In milestone Episode 50 - International Inspiration with Catherine Warren, CEO of Edmonton Unlimited, listeners are in for a treat as she shares her insights on international business and the power of accelerator programs. Catherine's impressive executive resume and experience in tech entrepreneurship and non-profit enterprises provide a wealth of knowledge for entrepreneurs looking to expand their businesses globally. In this episode, she discusses the importance of social presence as a modern-day founder and how it impacts customer engagement. Catherine also highlights the role of community building and fan engagement in driving business success and attracting global investment. With a focus on inclusive innovation and addressing global issues, she emphasizes the potential for entrepreneurs to make a lasting impact and leave a legacy. Tune in as Catherine discusses the benefits of joining a global accelerator program and how it can elevate a business on a global stage. As the CEO of Edmonton Unlimited, Catherine sheds light on the thriving tech center in Edmonton and the support offered to entrepreneurs through free programs and initiatives. Don't miss this inspiring episode filled with actionable advice and key insights for international business development.Key Takeaways:International business development is crucial for entrepreneurs looking to expand their reach and attract global investment.Joining a global accelerator program can be a gateway to gaining international business development experience and taking your business to the next level.Building a social presence and having a front face to customers is essential for modern-day founders and leaders.Authenticity is key in attracting and engaging audiences, both online and offline.Inclusive innovation and focusing on global issues can not only create positive change but also attract enlightened investment.

30 Juli 20231h 10min

In episode 49 of the Business Development Podcast, host Kelly Kennedy reflects on the growth and impact of the show, expressing gratitude to the listeners and followers who have supported him along the way. He acknowledges the challenges and bad days that come with being an entrepreneur and emphasizes the importance of reaching out for help during difficult times. Kelly also discusses the reality of being a business owner and the need to put on a brave face for the world, even when struggling internally. Throughout the episode, he aims to normalize the difficulties of entrepreneurship and provide encouragement and inspiration to those who may be going through similar experiences.The episode also highlights the show's success and recent award win, acknowledging the support of listeners and followers in growing the podcast. Kelly shares insights and advice on business development and emphasizes the value of building strong business relationships. He encourages listeners to continue sharing and recommending the show to help it reach new audiences. Overall, the episode serves as a reminder that everyone has their ups and downs, and that seeking help and support is an important part of navigating the challenges of entrepreneurship.Key Takeaways:It's important to recognize and acknowledge your accomplishments and be proud of yourself.Show empathy and care for others who may be going through difficult times.It's crucial to address and talk openly about mental health and the challenges people face.It's important to recognize that successful individuals in business development are still human and face struggles.Sharing personal experiences and revealing the humanity in all of us is essential for growth and connection.Life has ups and downs, and being at the bottom means there's only room to go up.

26 Juli 202352min

Episode 48 of The Business Development Podcast with Kelly Kennedy focuses on the theme of perseverance and taking action despite setbacks. Kennedy emphasizes the importance of moving forward and doing the things that need to be done, even when they are difficult or uncomfortable. She shares personal experiences of facing challenges and acknowledges that things don't always go according to plan, but it is essential to maintain a positive outlook and continue making cold calls and taking risks in order to achieve success in business development.Kennedy also discusses the concept of imposter syndrome and how it can hold people back from reaching their full potential. She advises listeners to push through the feelings of being an imposter by taking action and continuing to do the things that feel uncomfortable until they no longer feel like an imposter.Key Takeaways:Take action and keep moving forward to help your business and personal growth.Don't be afraid to ask for what you want, whether it's a raise, promotion, or a meeting.Overcome imposter syndrome by taking action and doing the things that make you feel like an imposter until you no longer feel that way.Expect setbacks and obstacles in business, but don't let them hold you back. Pick yourself up and keep going.Find the positives in difficult situations and maintain a positive outlook to keep yourself motivated and moving forward.

23 Juli 202326min

Episode 47 of The Business Development Podcast with host Kelly Kennedy discusses the importance of playing the long game in business development. Kelly emphasizes that building relationships and establishing new connections takes time and consistency. He encourages business development reps to consistently bring in new opportunities and promote their company's products and services. Kelly acknowledges that while everyone wants instant results, it is crucial to understand that business development is a process that yields revenue over time. He thanks the listeners for their support and highlights the positive feedback received from the audience, which motivates him to continue delivering valuable content. The episode concludes by emphasizing the significance of maintaining relationships with existing clients while continuously seeking new opportunities to ensure revenue growth. In summary, episode 47 of The Business Development Podcast discusses the importance of having a consistent and structured process in business development. Kelly shares his personal experiences and highlights the fact that building relationships and establishing new connections takes time. He emphasizes the need for dedicated business development reps who are focused on bringing in new opportunities and promoting the company. Kelly expresses gratitude for the support and feedback from the audience and credits their encouragement for the show's success. The episode concludes by emphasizing the need to maintain existing relationships while continuously seeking new opportunities to ensure long-term revenue growth.Key Takeaways:Business development takes time and is not an overnight process.Consistency and structure are key to being successful in business development.Building relationships is crucial for long-term success and revenue generation.Results in business development may not be immediate, but they will come over time.Business development reps should focus on new business development and expanding the company's reach.It is important to manage expectations and understand that it takes time for sales and relationships to develop.Feedback and communication from customers and listeners are greatly appreciated and motivating.Business development is a long game and requires patience, persistence, and a consistent process to see results.

19 Juli 202335min