Targeting, Get Specific

In Episode 9 of The Business Development Podcast, host Kelly Kennedy expresses his gratitude to the listeners for their support and positive feedback. He emphasizes the importance of target lists and targeting clients for effective lead generation and marketing efforts. Kelly encourages business owners, entrepreneurs, and high-level business development representatives to reach out if they have valuable insights to share as potential guests on the show. He reiterates the significance of understanding the specific industries and companies that could benefit from a product or service, rather than assuming that everyone knows or needs it. Kelly also discusses the need for proper marketing materials tailored to the industry and the importance of building relationships with potential customers before expecting them to try a new innovation.

In the second part of the episode, Kelly delves deeper into the topic of target lists and targeting methods. He advises listeners to create target lists based on industry and location and shares the importance of identifying the right person to approach within a company. He cautions against marketing to the wrong industry and emphasizes the need to attach the correct marketing materials to specific industries to enhance marketing endeavors. Kelly acknowledges the positive reception from listeners and expresses his commitment to continue delivering value week after week. He also addresses the challenges of introducing a new product or service and advises building trust and credibility before expecting potential customers to try it. Overall, Episode 9 focuses on refining targeting methods, understanding customer needs, and effectively marketing products and services to specific industries and companies.

Key Takeaways:

1. Targeting clients and lead generation are important topics in business development.
2. It is essential to identify the specific industries and companies that need your product or service.
3. Building relationships with potential customers takes time and effort.
4. It is crucial to have marketing materials that are targeted towards the right industry.
5. Speaking to the right person within a company, such as the quality director or manager, is important for successful sales.
6. Understanding the market and competition is crucial before attempting to sell a new product or service.

Mentioned in this episode:

Hypervac - Revolution Vacuums