Ep. 2103 Polly Hammond | Masterclass US Wine Market With Barbara Fitzgerald

Ep. 2103 Polly Hammond | Masterclass US Wine Market With Barbara Fitzgerald

Welcome to Episode 2103 of the Italian Wine Podcast. In this episode of Masterclass US Wine Market, our new host Barbara Fitzgerald interviews Polly Hammond, a leading digital marketing consultant. In this episode they discuss how to give an approachable edge to wine, both for the general US market and more specifically the younger generations. Tune in for tips, tools and skills being used to make wine more accessible to more key audience segments. More about today’s guest: Polly Hammond Polly Hammond is the Founder and CEO of 5forests, an award-winning digital marketing agency specializing in the wine, beer, and spirits industries. She splits her time between Barcelona, Bordeaux, and Napa, consulting, writing, and speaking about the trends that impact today’s lifestyle businesses. In addition, she’s hosted over 100 podcasts on the subject of wine marketing, sits on the board of the Areni Global think tank, and serves as advisor to regional bodies worldwide. As a graduate of the University of Southern California, Polly has a deep and abiding love affair with Behavioural Economics, and bases 25+ years of experience on insights into all the crazy and irrational reasons consumers engage with brands. She approaches each client experience with empathy and understanding for what it takes for an independent business to adapt and thrive in the real world. Connect: Website: https://5forests.com/ Insta: https://www.instagram.com/5forests/ Linkedin: https://www.linkedin.com/in/p-hammond-5f/ TikTok: https://www.tiktok.com/@5forests More about today’s host: Barbara Fitzgerald With a career of nearly two decades in the wine industry, Barbara specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries. As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US. Connect: Instagram @aprilabottiglia LinkedIn www.linkedin.com/in/barbara-fitzgerald-iwa/ Website www.aprilacreative.com _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Tune-in and hit the like! - Business, US Market advice, importing, exporting, business, personal stories and advice, plus she is very fun to listen to!

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Ep. 131 Monty Waldin interviews Gelasio Gaetani d'Aragona | Discover Italian Regions: Tuscany / Toscana

Ep. 131 Monty Waldin interviews Gelasio Gaetani d'Aragona | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin interviews Gelasio Gaetani D’Aragona, whose historic family winery (Argiano) is located in the Brunello area of Tuscany. Gelasio and Monty talk about Brunello di Montalcino and the changes and developments in the area across five decades, from the seventies onwards. Gelasio also reflects on other Tuscan wine areas such as Bolgheri and sketches his personal vision for the future of Montalcino. Tune in to learn more about the history of one of the leading wine denominations of Italy with an iconic wine personality!

28 Aug 20189min

Ep. 130 Monty Waldin interviews Valentino Valentini (Bocale Winery) | Discover Italian Regions: Umbria

Ep. 130 Monty Waldin interviews Valentino Valentini (Bocale Winery) | Discover Italian Regions: Umbria

In this episode, Monty Waldin meets Valentino Valentini, one of the owners of the Bocale Winery in Montefalco and also former town counsellor and mayor of Montefalco. Valentino tells Monty all about the rich history of the Montefalco area, including old vine-growing systems on elm trees, the legacy of St. Francis of Assisi and his Franciscan monks who were among the first wine producers in the region. An energy efficient winery, Bocale specializes in Sagrantino- and Trebbiano Spoletino-based wines and is also a mixed farm growing olive trees and cereals. Tune in for a deep dive into the rich history, culture, and delicious wines of Umbria!

27 Aug 201822min

Ep. 129 Monty Waldin interviews Debora Bosoni (Cantine Lunae) | Discover Italian Regions: Liguria

Ep. 129 Monty Waldin interviews Debora Bosoni (Cantine Lunae) | Discover Italian Regions: Liguria

In this episode Monty Waldin meets Debora Bosoni at the family-owned Cantina Lunae Bosoni in Liguria. Debora explains that the area of Lunae takes its name from an ancient Roman site of Luni, that was also renowned for its wines. Debora and Monty talk about local indigenous grapes such as Vermentino and Albarola and the complexity of the Ligurian terroir between the Alps and the sea. Tune in to discover another incredible and underrated wine region in Italy!

31 Juli 20187min

Ep. 128 Monty Waldin interviews Peter Heilbron (Tenuta Bellafonte) | Discover Italian Regions: Umbria

Ep. 128 Monty Waldin interviews Peter Heilbron (Tenuta Bellafonte) | Discover Italian Regions: Umbria

In this episode Monty Waldin meets Peter Heilbron at Bellafonte Winery in Umbria. Peter, whose former career was in the Umbrian chocolate industry, tells Monty about his energy efficient winery, the aromas of Sagrantino wines and the rediscovery of Trebbiano Spoletino native grape. Tune in to learn more about the ins and outs of viticulture and winemaking in Umbria’s beautiful Montefalco region.

30 Juli 201819min

Ep. 126 Monty Waldin interviews Paolo Montioni (Montioni Winery) | Discover Italian Regions: Umbria

Ep. 126 Monty Waldin interviews Paolo Montioni (Montioni Winery) | Discover Italian Regions: Umbria

In this episode Monty Waldin continues his journey through the land of Sagrantino in Montefalco, Umbria. Monty meets Paolo Montioni, owner of the Montioni Winery. Monty and Paolo discuss the work undertaken in the vineyard and in the cellar to produce Sagrantino wines. The Montioni family is also involved in olive oil production at their local oil mill. Tune in also to learn all about pairing Sagrantino with truffle- and porcini-based dishes.

17 Juli 201815min

Ep. 124 Monty Waldin interviews Sara Goretti (Goretti Winery) | Discover Italian Regions: Umbria

Ep. 124 Monty Waldin interviews Sara Goretti (Goretti Winery) | Discover Italian Regions: Umbria

In this episode Monty Waldin meets Sara Goretti, whose family wineries Vini Goretti are located in Umbria. Sara’s wineries produce Sagrantino, Grechetto, and Trebbiano Toscano wines. Monty and Sara talk about the international markets for Sagrantino. Sara talks abut unusual wine and food pairings, matching Sagrantino with Korean spicy soup, Japanese fish tartare or grilled salmon. Sara also talks about traditional Umbrian dishes such as the Torta al Testo or the Umbricelli pasta. Sara also presents one of their reds, l’Arringatore (a blend of Sangiovese, Merlot, and Ciliegiolo), that will make you talk a lot after drinking it! Tune in also to learn more about Nonna Marcella Goretti’s cooking classes and the wine therapy sessions offered at the Goretti winery!

16 Juli 201825min

Ep. 125 Monty Waldin meets Matteo Santoiemma (Ognissole Winery) | Discover Italian Regions: Puglia/Apulia

Ep. 125 Monty Waldin meets Matteo Santoiemma (Ognissole Winery) | Discover Italian Regions: Puglia/Apulia

In this podcast Monty Waldin meets Matteo Santoiemma, owner of Ognissole Winery in the Apulia (Puglia) region of Italy, a certified organic and biodynamic winery. Matteo takes Monty on a beautiful journey through the local grape varieties such as Primitivo, Uva di Troia, Bombino Bianco, Moscato Bianco and through the Puglia terroirs. Join Monty and Matteo also to discover more about local food and the history of the region!

16 Juli 201813min

Ep. 123 Monty Waldin interviews Salvatore Santus (AgriPunica) | Discover Italian Regions: Sardinia / Sardegna

Ep. 123 Monty Waldin interviews Salvatore Santus (AgriPunica) | Discover Italian Regions: Sardinia / Sardegna

In this episode Monty Waldin interviews Salvatore Santus, Manager at AgriPunica, a winery in the beautiful island of Sardinia, located in the Sulcis subregion, a land once connected with the ancient Carthaginians. Join Monty and Salvatore to learn more about the winery’s history, its incredible soil, and its Carignano- and Vermentino-based wines.

11 Juli 201814min

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