Turning Customer Meltdowns into Magical Moments

Turning Customer Meltdowns into Magical Moments

In this episode of Systematic Magic, Vance Morris takes us behind the scenes at Disney, where he once had the opportunity to suit up as Goofy himself. He shares an unforgettable story of how he, as Goofy, transformed an irate guest’s meltdown into a magical moment of laughter and delight. More importantly, Vance dives into how you can apply these same principles to your business when faced with unhappy customers—minus the giant dog costume, of course. Whether you’re a carpet cleaner, financial planner, or running a service team, these tips will help you defuse tension and turn frustrated customers into raving fans.

Key Takeaways:

  • Disarm with Empathy: Even if the customer’s complaint has nothing to do with you, acknowledging their frustration is the first step in calming them down.
  • Lighten the Mood: Humor or a little bit of surprise can defuse a tense situation. Just be sure it’s appropriate for the moment and your audience.
  • Offer a Personalized Solution: Once the customer is in a better headspace, hit them with a thoughtful solution that addresses their problem in a meaningful way.

Mentioned in the Episode:

  • Disney World and the power of character interactions.
  • The art of using humor to transform negative customer experiences.
  • Examples of how service-based businesses can turn unhappy customers into loyal, satisfied clients.

If you enjoyed this episode, share it with your team or a fellow business owner who could use a little customer service inspiration. Don’t forget to subscribe to Systematic Magic for more episodes on creating unforgettable experiences and dominating your market!

Connect with Vance Morris:


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Barriers to Great Service | Deliver Service Now institute | Vance Morris

Barriers to Great Service | Deliver Service Now institute | Vance Morris

From the Far Eastern Shore of Maryland I was with a dentist client of mine a couple weeks ago. He was having trouble with complaints about his waiting room and reception team. When his patients were getting back to the treatment room, they were less than enthused and seemed to be downright grumpy. “But we have scripts” he almost shouted at me. “My team knows what to do because I gave them scripts telling them exactly what to do and what to say”. “When was the last time you inspected those scripts?”, I quizzed him. Just because they have scripts, SOP’s or OJT’s doesn’t mean your employees are doing what they should be. You need to inspect what you expect. Now would be a good time to go do that. Author of the book “Systematic Magic, 7 Magic Keys to Disnify Any Business” Author of the new book “Tales From the Customer Service Crypt. 10 Tales of Customer Experiences So Poor, They Should Be Buried In a Crypt For All Eternity. AND 47 Actionable Strategies, Questions, or Tactics You Can Use Right Now to Improve Your Client / Patient Experience For more on Disney Style Service and small business marketing or having Vance speak at your next event or meeting, check out the free special report "Systematic MAGIC, How to Disnify Any Business". Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the longest reigning GKIC Marketer of the Year. He can be reached at www.DeliverServiceNow.com or vance@deliverprofitsnow.com . For speaking engagements, please visit www.vancemorris.com

24 Feb 20203min

Ep. 3 Disney's Hidden Runway and Your Business

Ep. 3 Disney's Hidden Runway and Your Business

Walt Disney once said: even if I’m the only one that notices, some things are still worth doing, because I need to be prideful to be motivated. I’m paraphrasing, but I’m close. Part of “Magic Key #2, Details, Details, Details” from my special report “Systematic Magic”, talks about the need to have an obsession with the details. Walt was famous for his attention to every detail and he dictated that everyone was to have the same attention to detail that he did. Author of the book “Systematic Magic, 7 Magic Keys to Disnify Any Business” Author of the new book “Tales From the Customer Service Crypt. 10 Tales of Customer Experiences So Poor, They Should Be Buried In a Crypt For All Eternity. AND 47 Actionable Strategies, Questions, or Tactics You Can Use Right Now to Improve Your Client / Patient Experience For more on Disney Style Service and small business marketing or having Vance speak at your next event or meeting, check out the free special report "Systematic MAGIC, How to Disnify Any Business". Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the longest reigning GKIC Marketer of the Year. He can be reached at www.DeliverServiceNow.com or vance@deliverprofitsnow.com . For speaking engagements, please visit www.vancemorris.com

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Ep. 2 Luxury My Butt

Ep. 2 Luxury My Butt

Just because you say it is, doesn't mean it is. If you want to deliver luxury service, it cannot be done by merely placing the word "luxury" on the side of a plastic cup. Author of the book “Systematic Magic, 7 Magic Keys to Disnify Any Business” Author of the new book “Tales From the Customer Service Crypt. 10 Tales of Customer Experiences So Poor, They Should Be Buried In a Crypt For All Eternity. AND 47 Actionable Strategies, Questions, or Tactics You Can Use Right Now to Improve Your Client / Patient Experience For more on Disney Style Service and small business marketing or having Vance speak at your next event or meeting, check out the free special report "Systematic MAGIC, How to Disnify Any Business". Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the longest reigning GKIC Marketer of the Year. He can be reached at www.DeliverServiceNow.com or vance@deliverprofitsnow.com . For speaking engagements, please visit www.vancemorris.com

12 Feb 20206min

Ep. 1 What time is the 3 o:clock parade?

Ep. 1 What time is the 3 o:clock parade?

"What time is the 3 o:clock parade" is not a stupid question. What is the question behind the question? Author of the book “Systematic Magic, 7 Magic Keys to Disnify Any Business” Author of the new book “Tales From the Customer Service Crypt. 10 Tales of Customer Experiences So Poor, They Should Be Buried In a Crypt For All Eternity. AND 47 Actionable Strategies, Questions, or Tactics You Can Use Right Now to Improve Your Client / Patient Experience For more on Disney Style Service and small business marketing or having Vance speak at your next event or meeting, check out the free special report "Systematic MAGIC, How to Disnify Any Business". Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the longest reigning GKIC Marketer of the Year. He can be reached at www.DeliverServiceNow.com or vance@deliverprofitsnow.com . For speaking engagements, please visit www.vancemorris.com

2 Feb 20203min

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