Rethinking Cost-Plus: The Journey to Market-Based Pricing

Rethinking Cost-Plus: The Journey to Market-Based Pricing

Effectively pricing spare parts remains a substantial challenge for machine manufacturers, as an estimated 73% of commodity parts are sold below their optimal price points. Traditional pricing models, such as cost-plus and value-based pricing, exhibit significant limitations in this evolving market. To navigate these challenges, Original Equipment Manufacturers (OEMs) must adopt market-based pricing strategies. This approach not only enables them to enhance their parts business but also accelerates revenue growth and cultivates stronger customer loyalty.

Tim Geyer leads MARKT-PILOT in North America. Prior to joining MARKT-PILOT, Tim led the charge into new markets helping international startups scale. Additionally, he was a member of the Energy Strategy practice of Accenture. Early in his career, Tim was an innovator in the manufacturing industry driving revenue in sales and service roles. Learning at the forefront of new technology inspired Tim to help lead the change in the aftermarket parts industry with MARKT-PILOT. He brings to the US market, best practices from 100+ European manufacturers to share with OEMs across the US and Canada.

Tim earned his BA in Industrial Management from DHBW Stuttgart and his MSc in International Business Development from ESB Business School with research stays in Rotterdam and Melbourne. Tim is also an active tennis player and avid soccer fan, rooting for VfB Stuttgart every chance he gets.

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Avsnitt(93)

Everything but the Price: How Human Behavior Shapes Pricing Decisions

Everything but the Price: How Human Behavior Shapes Pricing Decisions

Pricing isn’t just about numbers.While models, margins, and optimization often take center stage, the most powerful forces shaping pricing decisions are human—how customers perceive value, how decisio...

18 Mars 33min

From Winning the Deal to Winning the Customer: AI, Decision Intelligence, and the Future of B2B Pricing

From Winning the Deal to Winning the Customer: AI, Decision Intelligence, and the Future of B2B Pricing

Guest: Josh Bardell, Principal of Global Industries, CongaMany pricing organizations have historically optimized around one objective: winning the deal. But as technology, buying behavior, and data ca...

5 Mars 56min

From Pricing Analyst to Strategic Advisor: Why Technical Excellence Isn’t Enough

From Pricing Analyst to Strategic Advisor: Why Technical Excellence Isn’t Enough

Many pricing professionals don’t struggle because their analysis is wrong — they struggle because their insights don’t travel.In the first new episode of 2026, Kevin Mitchell sits down with Claire Wan...

25 Feb 38min

From Then to Next: How Pricing Is Evolving—and Why It Matters

From Then to Next: How Pricing Is Evolving—and Why It Matters

In this special episode of Let’s Talk Pricing, PPS President Kevin Mitchell reflects on a year of profound change across the pricing profession. From shifting market dynamics and rising complexity to ...

17 Dec 202523min

AI & Analytics in Retail Pricing

AI & Analytics in Retail Pricing

In this episode of Let’s Talk Pricing, PPS President Kevin Mitchell sits down with Kiran Gange, Founder and CEO of RapidPricer, to explore how AI and analytics are transforming retail pricing across E...

5 Nov 202541min

Forget What You Knew About Pricing

Forget What You Knew About Pricing

What happens when the pricing playbook you’ve relied on no longer works? In this episode of Let’s Talk Pricing, PPS President Kevin Mitchell sits down with Christina Wirth, CPP, Managing Director and ...

16 Okt 202532min

Building Growth and Profitability Through Pricing Centers of Excellence

Building Growth and Profitability Through Pricing Centers of Excellence

In this episode of Let’s Talk Pricing, host Kevin Mitchell (President of PPS) sits down with Patience Mutiso, MBA, CPP, Partner in Strategy, Pricing, and Revenue Growth Management at Elladon Consultin...

26 Sep 202541min

How to Build a Bionic Pricing Team

How to Build a Bionic Pricing Team

In this episode of Let’s Talk Pricing, host Kevin Mitchell (President of PPS) is joined by Jeet Mukherjee, who will be speaking at this year’s Fall Conference. Jeet shares his vision for the “bionic p...

18 Sep 202533min

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