Blogcast: The IKEA Effect and Pricing
Impact Pricing21 Juli 2023

Blogcast: The IKEA Effect and Pricing

This is an Impact Pricing Blog published on June 15, 2023, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/the-ikea-effect-and-pricing/

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com.

Now, go make an impact.

Connect with Mark Stiving:

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Blogcast: Proven Value

Blogcast: Proven Value

This is an Impact Pricing Blog published on February 8, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/proven-value-can-be-a-ga...

29 Mars 20242min

Pricing Table Topics: 8 of Clubs – Ban the Word 'Markup'

Pricing Table Topics: 8 of Clubs – Ban the Word 'Markup'

This one is the 8 of Clubs from the Impact Pricing card deck.  Ban the word markup. First, can we all agree that cost-plus pricing is not optimal? We really want to do value-based pricing, charge what...

27 Mars 20242min

Strategic Pricing for Accountants to Earn More But Work Less with Geraldine Carter

Strategic Pricing for Accountants to Earn More But Work Less with Geraldine Carter

Geraldine Carter helps single-owner CPAs go down to 40 hours without giving up revenue. In this episode, Geraldine reveals effective strategies for tailoring your accounting service business to suit ...

25 Mars 202426min

Blogcast: To Discount or Not to Discount

Blogcast: To Discount or Not to Discount

This is an Impact Pricing Blog published on February 1, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/to-discount-or-not-to-dis...

22 Mars 20242min

Pricing Table Topics: 8 of Diamonds – Customer Perceptions Always Matter

Pricing Table Topics: 8 of Diamonds – Customer Perceptions Always Matter

This one is the 8 of Diamonds from the Impact Pricing card deck.  Customer perceptions always matter. And what's fascinating is every time we touch a customer, we touch a buyer, they form perceptions ...

20 Mars 20242min

Balancing Curiosity, Specialization, and Success as a Pricing Professional with Robert Ribciuc

Balancing Curiosity, Specialization, and Success as a Pricing Professional with Robert Ribciuc

Robert Ribciuc is the Managing Partner at EBITDA Catalyst. He helped establish, grew, and managed a successful advisory/consulting firm focusing on pricing strategy and analytics, go-to-market optimiz...

18 Mars 202429min

Blogcast: Who Should Own Pricing?

Blogcast: Who Should Own Pricing?

This is an Impact Pricing Blog published on January 25, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/who-should-own-pricing/ I...

15 Mars 20243min

Pricing Table Topics: 8 of Hearts – Business Acumen

Pricing Table Topics: 8 of Hearts – Business Acumen

This one is the 8 of Hearts from the Impact Pricing card deck. Business acumen is a skill that salespeople really need, and product people really should have, to say, "Why is it that a customer would ...

13 Mars 20241min

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