Why Pricing a Platform Is Harder Than Pricing a Product — Lessons from Google Cloud with Deovrat Kajwadkar
Deovrat Kajwadkar is the Director of Strategic Deal Pricing and Monetization at Google Cloud, where he sits at the center of some of the most complex commercial decisions in modern tech. With a backgr...
15 Dec 202530min
Blogcast: Pricing AI: The COMPASS Spectrum of Pricing Metrics
This is an Impact Pricing Blog published on October 6, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/pricing-ai-the-compass-sp...
12 Dec 20254min
How Behavioral Economics Can Fix Your Pricing Blind Spots with Etinosa Agbonlahor
Etinosa Agbonlahor is the CEO of Decision Alpha and former Director of Behavioral Research at Fidelity Investments. A behavioral economist by training, she helps companies understand how customers act...
8 Dec 202530min
Blogcast: Nobody Wants to Buy AI
This is an Impact Pricing Blog published on September 29, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/nobody-wants-to-buy-ai/...
5 Dec 20254min
Revenue Growth Management: Proven Pricing Tactics with Danilo Zatta
Danilo Zatta is the author of The Pricing Model Revolution, The 10 Rules of Highly Effective Pricing, and the new book Revenue Growth Management. He is recognized as one of LinkedIn's Top 5 Pricing Th...
1 Dec 202528min
Blogcast: Pricing AI: Pricing Metrics
This is an Impact Pricing Blog published on September 22, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/pricing-ai-pricing-metr...
28 Nov 20258min
How to Quantify Customer Value: A Playbook for Winning B2B Deals with Ed Arnold
Ed Arnold, founder and managing partner at The Valorizer, brings decades of hands-on experience building customer value models, teaching value conversations, and guiding companies toward value-based p...
24 Nov 202534min
Blogcast: Why Buyers Really Buy
This is an Impact Pricing Blog published on September 15, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/why-buyers-really-buy/ ...
21 Nov 202516min
