Blogcast: The IKEA Effect and Pricing

This is the 10 of Spades from the Selling Value card deck. Yes, we never want to mention competitors until our buyers bring them up because our buyers are on a trust journey, or at least we want to as...

28 Dec 20222min

Steven Forth is a Partner in Ibbaka, a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a SaaS business designed to help companies create and capture value. Steven is wha...

26 Dec 202229min

This is an Impact Pricing Blog published on November 16, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/an-e-commerce-price-segm...

23 Dec 20222min

This one is the Jack of Diamonds from the Selling Value card deck. It's true, you need to sell like you don't have competitors. Every once in a while, you find yourself in a situation where people are...

21 Dec 20221min

Kirk Bowman is the founder and Visionary of Value and the Art of Value, a pricing consultancy in Dallas, TX. His podcast, the Art of Value Show, is one of the most shows for knowledge professionals. H...

19 Dec 202221min

This is an Impact Pricing Blog published on November 9, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/what-selling-value-means/...

16 Dec 20222min

Kyle Poyar is a product-led growth expert who worked for Simon-Kucher & Partners for six years where he was a consultant, senior consultant and manager, and director. Currently, he is the operating pa...

12 Dec 202229min

This is an Impact Pricing Blog published on November 2, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/a-fabulous-new-behaviora...

9 Dec 20223min