How Effective Writing Shapes Pricing Strategy with Frank Luby
Frank Luby is a writing partner and editor for business books, articles, and corporate communication and co-founder and CEO at Present Tense LLC. In this episode, Frank emphasizes the importance of cl...
23 Sep 202430min
Blogcast: The 5 Ws of Pricing
This is an Impact Pricing Blog published on July 18, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/the-5-ws-of-pricing/ If you ...
20 Sep 20243min
Beyond the Label: Understanding Wine Pricing and Consumer Taste with Tim Hanni
Tim Hanni is a trailblazer in the wine industry, renowned for his groundbreaking work in wine education, sensory sciences, and his mission to demystify wine for all. With the prestigious title of Mast...
16 Sep 202430min
Blogcast: High Prices and Lost Deals
This is an Impact Pricing Blog published on July 11, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/high-prices-and-lost-deals/ ...
13 Sep 20243min
Get Your Business Exit Ready While Maximizing Its Value with Christine Nicholson
Christine Nicholson has a 25-year experience of running companies in multiple sectors. She started, built, and exited multiple successful businesses. She took a business from £0-£4.5m turnover in 15 m...
9 Sep 202430min
Listening to Your Market: The Key to Effective Pricing with Patrick Taylor
Patrick Taylor is a global business improvement expert with over 30 years of delivered value leveraging experience across all domains of pricing and margin improvement as well as commercial and financ...
2 Sep 202431min
Mastering the Nine Boxes: A Strategic Approach to Pricing with David Brown
David Brown is the author of "Banned Business Books, Volume 1, Pricing," a fictional account that narrates how a marketer and a pricing guru stand up and optimize the pricing function in a company. In...
26 Aug 202426min
Blogcast: Understanding Fencing: Google's Strategy to Maintain Regional Pricing for YouTube Premium
This is an Impact Pricing Blog published on July 4, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/understanding-fencing-google...
23 Aug 20243min
