Pricing Table Topics: 10 of Spades – Consider the Buyer's Decision Process
This one is the 10 of Spades from the Impact Pricing card deck. When we think about what a buyer's decision process is, think about the two decisions they have to make, 'will I' and 'which one'. And i...
10 Jan 20242min
Pricing Power as the Key Driver in Strategic Business Success with Jeet Mukherjee
Jeet Mukherjee is the Chief Strategy Officer at Holden Advisors. He is responsible for designing and executing the strategic vision for the company. His role includes developing intellectual property,...
8 Jan 202432min
Blogcast: The Art of Pricing
This is an Impact Pricing Blog published on November 30, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/classic-the-art-of-prici...
5 Jan 20243min
Blogcast: Do You Need a New Pricing Metric?
This is an Impact Pricing Blog published on November 23, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/do-you-need-a-new-pricin...
3 Jan 20243min
Harnessing the Power of Causality for Price Optimization with Gleb Romanyuk
Gleb Romanyuk is a Principal Economist at Wayfair. He leverages his Ph.D. in Economics and his extensive experience in the tech industry to develop cutting-edge solutions for competitive pricing and e...
1 Jan 202426min
Blogcast: What Comes After Product-Market Fit
This is an Impact Pricing Blog published on November 16, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/what-comes-after-produc...
29 Dec 20234min
Pricing Table Topics: Jack of Clubs – Don't Lower Prices
This one is the Jack of Clubs from the Impact Pricing card deck. There's almost never a good reason to lower prices. We've seen that a 1% price increase can lead to a 10% improvement in profitability...
27 Dec 20232min
A Christmas Pricing Story
There is something about pricing that really gets me excited. Maybe it was my humble beginnings. I'm sure I grew up with more than many people. But from my perspective, we didn't have enough. We neede...
25 Dec 20233min
