Pricing Table Topics: Queen of Hearts – Value-based Pricing
This one is the Queen of Hearts from the Impact Pricing card deck. Value-based pricing has many different meanings. Different people use it differently. Oftentimes, it's used to say, what's the value...
15 Nov 20232min
Quantifying Value: The Key to Selling with Confidence with John Mansour
John Mansour founded Product Management University to unlock one's full growth potential by making quantifiable customer outcomes the starting point for everything. In this episode, John explains the ...
13 Nov 202325min
Pricing Table Topics: Queen of Spades – Compete on Value, Not on Price
This one is the Queen of Spades from the Impact Pricing card deck. We really should be competing on value, not on price. We often think we're in a price war with our competition. We think our competit...
10 Nov 20232min
Pricing Table Topics: King of Clubs – Willingness to Pay Drives Pricing
This one is the King of Clubs from the Impact Pricing card deck. Sadly, too many companies still use cost-plus pricing. We take the cost of manufacturing or creating something, we add a margin, and t...
8 Nov 20232min
Maximize Profits with Intelligent Pricing through Customer Segmentation with Nikhil Kalla
Nikhil Kalla is a Global Pricing Manager at Ingersoll Rand who collaborates closely with regional pricing and global cross functional teams to drive projects that build pricing governance, create valu...
6 Nov 202333min
Blogcast: Why Your NRR Isn't Better
This is an Impact Pricing Blog published on September 28, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/why-your-nrr-isnt-bette...
3 Nov 20233min
Pricing Table Topics: King of Diamonds – Customers Buy Perceived Value
This one is the King of Diamonds from the Impact Pricing card deck. We know that customers trade money for value. They're buying value, but what kind of value? There's lots of ways to break value up,...
1 Nov 20233min
Leveraging the Power of Selling and Leadership to Win at Higher Prices with Scott K. Edinger
As a consultant, author, advisor, and speaker, Scott K. Edinger creates positive change for clients and is recognized as an expert in the intersection of leadership, strategy, and sales. He is the aut...
30 Okt 202329min
