How AI Is Changing Buying Behavior—and Why Value Still Wins with Mike Wilkinson
Mike Wilkinson, founder of Axia Value Solutions, joins Mark Stiving to explore how AI is fundamentally changing buying behavior—and why this shift exposes weak value stories more than it threatens goo...
12 Jan 28min
Blogcast: Pricing AI: Evaluating Pricing Metrics
This is an Impact Pricing Blog published on November 3, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/pricing-ai-evaluating-pr...
9 Jan 5min
Who's Accountable When AI Sets the Price? Pricing Governance in the Age of AI with Steven Forth
Steven Forth, Managing Partner at Ibbaka and co-creator of Value IQ, joins Mark Stiving to tackle a topic most pricing teams are avoiding: pricing governance in an AI-driven world. This episode explor...
5 Jan 29min
Blogcast: What PE Firms Miss in Pricing Due Diligence
This is an Impact Pricing Blog published on October 27, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/what-pe-firms-miss-in-pr...
2 Jan 2min
Why Flipping "Good, Better, Best" Can Increase Revenue by 10% with Michael Mansard
Michael Mansard, Principal Director of Subscription Strategy at Zuora, joins Mark Stiving to challenge one of pricing's most accepted conventions: the order of good, better, best. In this episode, Mic...
29 Dec 202525min
Blogcast: How to Define Powerful Market Segments
This is an Impact Pricing Blog published on October 20, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/how-to-define-powerful-m...
26 Dec 20256min
The Subscription Pricing Lever Most Companies Miss (And How It Changes LTV Overnight) with Dan Layfield
Dan Layfield, founder of the Subscription Index, joins Mark Stiving to unpack the less-visible pricing and monetization levers that drive real growth in subscription businesses. With experience scalin...
22 Dec 202529min
Blogcast: Shareholder Value Is an Outcome, Not a Strategy
This is an Impact Pricing Blog published on October 13, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/shareholder-value-is-an-...
19 Dec 20253min
