Overcoming Personal Struggles & Building a Thriving Salon Empire – Allie Scott's Story of Resilience and Success | Episode 232

On the heels of their first million-dollar event in June of 2018, Danielle and the ladies have a conversation around the topic of Profit, and how it is revealed in many ways, not only monetarily. For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PROFIT Point #1: #growth Coach Ani: Six months ago, we stood in front of a room of 165 empty chairs and we were like, “Oh fuck, do you see all of these chairs? There’s going to be a person in every fucking chair!” This time we had double the size of that, and as we looked over the audience, Val turned to me and said, “This is it?” Coach Val: Leaving my kids, being in front of people, putting myself out there and teaching – none of it is my natural state. If you know how painfully shy I am, and how much I hate being in the spotlight, I was not only totally fine, I really enjoyed the whole process. So the fact that I did it and enjoyed it, I was like yay! All the hard work is paying off. If I can grow at this rate, anyone can! QUESTION Where in your world are you currently doing something that at one time seemed impossible for you, but has now become almost second nature? Point #2: It’s in the Numbers Danielle: This was our first million-dollar event! The numbers and the money have to be important. If you don’t know your numbers and you’re not moving forward, what’s the point? As a mom with two kids, I wouldn’t fucking do this if there was no profit. Coach Ani: If we don’t look at the numbers, we have no idea how to course correct or what we can do to improve. I feel like numbers are part of protection and profit. You have to know your numbers in order to move forward and grow. QUESTION How has taking the time to know your numbers been a game changer for you? What changes have you made as a result? Point #3: Walk the Talk Coach Val: After the convention, I got some clarity about how I have been complicating things again, squeezing in more clients, and working more hours at night when I don’t need to. By the time I get home, my husband says I’m like a Zombie. It’s hard to let go of something when you enjoy it, but in order for me to live what we’re teaching, it’s time for me to reel it back in. Danielle: In BMS, we teach that profit is reflected in other areas of life, and not only in a dollar figure. Because it’s hard to let go of the art, the clients, and money, we tend to burn ourselves out. But in order to live what we preach, we have to figure out how to be in that place of managing and delegating so we can actually have a good life. It’s about owning and creating that balance. QUESTION What can you do today to create more balance in your life between work and home? Point #4: Letting Go Coach Ani: I admit I’m a complete control freak, especially when it comes to everything inside of BMS. I’ve spent so much time creating and building it, I swear there are little pieces of my soul inside of it. Having an assistant has been a game changer, and for me, that’s such a big profit. Having an extra set of hands has freed up space for me to create more. Danielle: When you have that assistant – and when you let go – you’ll be a new you. You think you’re letting go of power and that you’re not going to be as powerful, but you’ll find that you become even morepowerful. You’re going to get to this weird space where everything on the checklist is done, your mind goes quiet, and it opens up space for you to create something new or different. QUESTION Where in your life have you been feeling that tug to let go? Point #5: Freedom and Time Coach Val: When Danielle and I were on stage talking about being moms and missing out on a lot of things, we received a lot of messages from the artists. One said that when she gets back, she’s letting her clients know she is no longer working Saturday’s. “I’ve been putting my clients in front of my children. No more! Not one more fucking day!” I love when artists take a stand for themselves, their family, and their time. Coach Ani: When the convention first started, we each were on stage telling a little about our story. Garrett asked one of the artists what they wanted. “Freedom.” That describes me to a T. I am so fiercely independent. I had let my clients dictate so much of everything that I did- the time, the energy, the days, the money. Never again will I let someone dictate my life. I want to do what I want, when I want, and how I want –  be damned what everybody else thinks. QUESTION Where in your world is it time to take a stand for your life? Quote of the Week: “Entrepreneurs and people that work really hard get so addicted to the grind, and I get that. But if your company is moving forward and you’re able to enjoy life, for me, that’s profitable.” — Danielle White “When you spread yourself too thin, you’re not multitasking, you’re giving everybody shitty pieces of you. You’re trying to survive and you’re barely getting through the day instead of thriving. You have to find that sweet spot so you have that space to create.” — Valerie Plunk “I tell our students that if it seems like we have our life together, I’m so sorry. I’m still a student inside of this.” — Anianne Rivera

6 Nov 201854min

This week’s episode of the Big Money Stylist podcast comes from a recent BMS event where Danielle, Garrett, Val, and Ani trained over 300 Artists in the Art of Marketing, specifically covering the following: I’m a Marketer, I’m a Closer, I’m a Leader, not a Savior. Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PROTECTION Point #1: Marketing When Danielle started her NBR brand, Social Media wasn’t as it is today. She knew the power was in leads so she started hustling and using the power of Marketing. As she worked on her Marketing and began seeing results, she experienced a mind shift and realized it didn’t matter if she lived in a small town or a big city, she could still bring in big money through Marketing. QUESTION What are you doing to market yourself?   Point #2: Give Me Your Card, Bitch Ani: As Artists, we feel so beyond awkward trying to close anybody, especially when it’s on the phone. You have to go in knowing that what you’re selling is amazing, and you have to trust that you can produce the work to collect this money.  Val: The mindset of being a Closer began to shift for me after the first successful class we had. I knew that it worked. I was in the mindset of: We’re selling out this class, this shit works, I’m a fucking closer, and I’m going to collect your card info. QUESTION What needs to shift in your mind in order for you to become a Closer?   Point #3: The Land of Yes or No Ani: We live in a world where Maybe is an acceptable answer, where you can be a super flake and not commit to anything. In Marketing, it’s not maybe anymore; it’s either a clear Yes, or a clear No. Danielle: If you’re a Marketer, you’re not scared of the Nos; you’ve got to own that marketing side of you, even in your panic mode. Give yourself a pep talk and then go after the Closing. QUESTION What area of your life do you find yourself living in the Land of Maybe instead of the Land of Yes or No? Point #4: I Am a Leader, Not a Savior Ani: This is a hard one for Artists because we see the difference we can make in a woman’s confidence. We want to do that for everyone, including anything that you can sort-of-kind-of-fuck-up along the way. Just because someone contacts you and they’re willing to pay you, doesn’t mean they’re qualified to sit in your chair or get NBR. QUESTION Where in your world are you acting like a Savior instead of a Leader?   Point #5:  Daily Four Ani: When I began marketing the way Garrett taught us, I had to literally put up blinders and focus only on what I was doing in that moment. Otherwise, it was so easy to get sidetracked by all the chatter of the other Artists in my salon. Danielle: I think it’s so important to communicate your message because it’s literally the way to get your dream client in the chair. In addition to taking Before and Afters, you have to showcase a little bit of you. QUESTION What has been your experience using the Daily Four? Quote of the Week: “There are five pivotal points inside of this. Some of you are looking for a miracle switch when all you need is one shift in how you see your world. You just had bombs dropped on your face. What are you going to do with them?” –Garrett J White “Don’t base your results on your social media following, base your results on actual clients sitting in your chair. Don’t worry about the wrong numbers, worry about the right numbers.” –Danielle K White “I wasn’t taking anything personally, I just knew I was in the mindset of: We’re selling out this class, this shit works, I’m a fucking Closer, and I’m going to collect your card.” –Valerie Plunk “You never stop marketing, even if your books are full; it doesn’t matter. You are going to grow, you are going to change, and your clientele will continue to change with you.” –Anianne Rivera

23 Okt 201832min

This week’s episode is from the recent Warrior Wealth for Women event in Dana Point, California, where over 300 women were trained in the art of making, keeping, and growing money. Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PROFIT Point #1: Constant Change Coach Ani has been working side-by-side with Garrett at the red-hot core of BMS and within Warrior Women. Inside of that, she doesn’t recognize the woman she’s become, in the most beautiful of ways. It’s not so much the destination, because there really is no destination. On your way to becoming that woman, things change. Who you become along the way changes every single time, and so does your path. QUESTION Where in your world have you noticed the biggest change in your path?   Point #2: Vision Quest This is the woman on the island, who you see yourself becoming twelve months from now. Who you think you want to become will continue to change and grow as you do. Don’t get so stuck on who you have to be at the finish line because there is no finish line. If you aim at getting there, you will fail every single time; if you’re a little ahead of where you were yesterday, then that’s fucking great. QUESTION Who is the woman you see on the island twelve months from now?   Point #3: King Fu Grip The entrepreneurial game gives us the ability to start thinking through sequences, systems, automation, and delegation. Delegation is giving others an opportunity to do what is actually burning the fuck out of you. The great barrier reef between the hustler, the business owner, and the entrepreneur, and the ability to make money, grow and sustain money, is that you actually have to let go of your Kung Fu fucking grip of control. QUESTION What area of your life do you need to let go and start delegating more responsibilities to others? Point #4: Hustler and Sedation The only way a hustler doesn’t burn out and have a complete and utter breakdown is they sedate. When you’re a hustler, you’re also a hobbyist. Sedation is part of the game of making money. It’s stressful as fuck. There is no happy trail on the way to making money. It’s war with yourself, and with everything and everyone around you. QUESTION Where in your world are you sedating?   Point #5:  It’s a War The minute you start to rise in your primal power to produce, friction will appear between you and your powerful man. This is why so few power couples exist because it’s war. The lines between producers, lovers, and couples become blended. The war is not with anyone else; it’s with you. You must make the decision to rise, regardless of what anyone else thinks. QUESTION What are you experiencing in this area? Quote of the Week: “Consider the purpose of your life is expansion; that money, marriage, and children are the trifecta of expansion.” –Garrett J White “Don’t get so stuck on who you have to be at the finish line because there is no finish line.” –Anianne Rivera

16 Okt 201827min

The conversation of Profit doesn’t just refer to money; it extends to the stories we create and hold onto, as well as the people we surround ourselves with. Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PROFIT Point #1: I Write My Own Story Danielle: The easy part is acknowledging that you’re in a story; the hard part is changing it. You’re not going to see results overnight, which means you just have to consistently wake up every single day and move towards what you want to create for your new story. A lot of women wake up, fall back into their patterns and routines and say, “See! Fuck it! I can’t do it!” They get stuck in the shame, blame, and guilt game; they use it as an excuse to not have to consistently do the hard work every single day in order to rewrite their story and get the results they’re looking for. QUESTION When you have a story, what does letting go of that story do for you emotionally? Point #2: Reset Coach Val: When you revert back to your story once you’ve been out of it for a while, that’s your reset point. It’s easier for you to go back to it; it’s like you’re proving you were right. A part of you is secretly hoping that you will fail so you can prove that you were right in the first place. Coach Ani:  It’s kind of like when you die in a video game, you get to reset and go back to where you were. We want to win so badly that we think “If I win, that means you have to lose.” QUESTION Why do you tend to revert back into your story once you have been out of it for a while? Point #3: Let Go Danielle: Hanging onto a story breaks you down. I spent a few years being angry at people, eventually realizing I was just angry at myself. I had allowed the anxiety and stress of the story to take hold of me Coach Val: It’s so draining physically and emotionally. You feel worn down and beat up. If someone is bringing negative energy into my space, I’m quick to throw up a wall to protect my space. QUESTION When you’re unable to let go of a story, what does it to to you physically? Point #4: Saying No to Say Yes Coach Val: As you set your impossible goals – and benchmarks inside of those goals – learning to say no to the things that will not get you where you ultimately want to go is so important. You have to live your life for you and not be so concerned with what everybody else is doing. So many people are looking for validation outside of themselves and end up living their life to please other people. QUESTION How does letting go of stories help you with your goals? Point #5: Inner Circle Influence Coach Ani: I think it’s important to hold people to a higher standard by pointing out to them, “If you keep playing the same game you’ve been playing, you’re already going to hit that goal, so why stick to that one goal? Why not do something more?” Coach Val: You want the company you keep to reflect your goals as well. I like people who will hold me accountable and say, “Hey! That’s not big enough!” I need people in my life to give me that extra kick in the butt. QUESTION How has your inner circle helped you in reaching your goals and targets? Quote of the Week: “I may have started as a hairdresser not knowing anything was possible because I had so many blinders up, but now my walls are shattered. There are no limitations.” –Danielle White “Everything I’m living right now has surpassed any goal that I set out in the beginning to attain. I’m open to many different possibilities, and I just want to keep growing while keeping my integrity and family intact.” –Valerie Plunk “At this point, any goal that we thought was an impossible goal, we have fucking smashed through. When you realize you can fucking hit any goal, and do it time and time again, you don’t stop making goals, but now it’s like taking a road trip with no end destination, and no end game.” –Anianne Rivera

2 Okt 201831min

Inside the topic of Production is the conversation of finding your rhythm. It’s the fine line between the discovery of your sweet spot where you can breathe a little, yet not lingering there too long and becoming stagnant. For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PRODUCTION Point #1: I’ve Got Rythm Danielle: Getting into a rhythm is momentum; it takes time and finesse, and it’s s where you find your groove. It’s like finding that sweet spot where you can breathe a little. Coach Val: Finding your rhythm is also a place that lingers next to your comfort zone, where it’s time to start shifting and growing some more. If you don’t move forward, you become stagnant. QUESTION What happens when you find your rhythm as an Artist and don’t continue moving forward? Point #2: Upping Your Game Coach Danielle: There’s always the next level to every level. As a business owner, I always look at something and ask, “It’s good, but could it be better?” Coach Ani: Inside of challenging situations that have come up for me inside of the salon or in our training, I ask myself, “How could we have made this experience different or better?” And from that, we have implemented new strategies and systems to better serve everyone.  QUESTION What area of your life do you know it’s time to up your game? What is one thing you can do today to move forward?   Point #3: I Don’t Have Time Danielle: About six years into creating her brand, Danielle was beating the shit out of herself with mommy guilt, feeling like she had to choose between her children or her work. She heard the Voice tell her it would be selfish for her to stop. Coach Val: If it’s not working for you, try shifting your time; start compartmentalizing. The time you are with your kids, be all in with them; the time you’re at work, be all in. You’ll find yourself happier, doing a better job all around, and experiencing less overwhelm. QUESTION How are you holding yourself back when you use the excuse: I  don’t have time? Point #4: Submission After joking about wanting an army of Ani’s, it looks like Coach Ani is going to get her wish as she prepares to take on a new role in the BMS Certified Training Program rolling out in 2019. Danielle: A lot of people get triggered by the word submission. However, it’s been through submission that I have actually found my strength. Submission will also make you rise. QUESTION What are you afraid of letting go of?   Point #5:  It’s Not Just About You Danielle: In order to let yourself rise to the next level, you’ve got to be willing to dial it back in, which can be scary. By simply becoming better versions of ourselves, we really have no idea how many people we are affecting and influencing. QUESTION What influence has rising to the next level in your life had on your family? Quote of the Week: “Upping your game is like changing or adjusting the lens on a camera.” –Danielle White “Don’t use your children as an excuse, use yourself as an example to show them that you can do it.” –Valerie Plunk “What happens when you find your rhythm but don’t continue moving forward? If you’re not progressing, you’re regressing.” –Anianne Rivera

25 Sep 201831min

Inside the topic of Power, today’s conversation is all about standing up for yourself. Coach Val and Coach Ani share personal and professional experiences which demonstrate the absolute necessity of standing with confidence and certainty in your power. For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..POWER Point #1: Brooklyn, the Nose Picker Coach Val describes her eight-year-old daughter, Sawyer, as “the best student and a really good girl who never goes against the grain.” Recently, Sawyer’s fellow classmate made fun of her new braces. Val’s husband’s response to Sawyer when hearing about it was, “Fuck Brooklyn, she’s probably in her room picking her nose.” After more rude comments the following day, Sawyer repeated this to Brooklyn and got written up by her teacher. QUESTION Inside of your “stand up for you” moments, why is it so important for you to have those “fuck you” moments? Point #2: Clarity vs Chaos It’s so important to have exact, clear paths and systems inside of your business, otherwise, you run into chaos, misunderstandings, and confrontations. It’s easier to push things off onto others rather than having those direct, hard conversations where you get to stand inside of your power and value your worth. QUESTION How clear are the systems inside of your business and family?   Point #3: Blowing Your Top? Coach Val: In reality, it’s not about yelling and screaming, it’s about having a conversation about the facts, feelings, and details in order to be crystal clear. Coach Ani: If you are not able to have a direct conversation with others, nothing is ever going to get solved. Your feelings will bubble up, fester, and get 100% worse. QUESTION What happens when you keep putting off talking about something? Point #4: The Power of  No Part of standing in your power is not giving in to what a client says they want when, in your experience and heart of hearts, you know it’s not in their best interest. Your opinion as a professional is valued and trusted. You stand in your power as a professional when you guide your clients with confidence and certainty, while at the same time validating their feelings. QUESTION How do you feel when you stand in your power as a professional?   Point #5: Go to Battle Coach Val: Anytime you absolutely know something is right and will benefit everyone, that’s when you have to stand in your power, go to war, and fight for it. By course-correcting, having conversations and adjusting things, these serve to validate you and give you the strength to keep moving forward. It has a positive trickle effect in every aspect of your life. QUESTION Where in your world do you know you need to have a conversation that you’ve been putting off? Quote of the Week: “Nothing resolves itself by not doing anything; there has to be some sort of a solution. Have that conversion, stand with integrity, and move forward with clarity.” –Valerie Plunk “At the end of the day, one of the reasons why you’re avoiding conversations is because you have a story in your head that says this: If you say something, everything is going to go sideways and be a fucking shit show. As you open up and move forward, you will be surprised by the outcome.” –Anianne Rivera

18 Sep 201832min

In this week’s conversation about protection, the ladies discuss the art of retention as well as the necessity of clear communication, building trust, and the ability to recognize when it’s time to let go. For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PROTECTION Point #1: Loyalty Danielle: In the world of hair, retention is important. If you can’t retain clients, it gives you a bad rap in the industry. Coach Val: If you aren’t the best hair stylist but give your clients a stellar experience, they’ll most likely keep coming back. If in general, the whole experience was amazing, you probably have a client for life. QUESTION What is your rentention rate? What can you do to improve on it?   Point #2: It’s All About the Delivery Coach Ani: It’s actually cheaper and easier to keep your current customers than for you to market and get brand new ones. Coach Val: It’s so important to deliver elite service to your clients. It’s all about the details, even after they leave your chair. QUESTION Is your delivery elite or are there some things you need to change or implement to make it elite?   Point #3: Letting Go Coach Val: You want to have client retention but sometimes it doesn’t go with your brand or what you’re doing. Sometimes you just have to let someone go. Coach Ani: Coach Ani recently had a client complain about charges she was clearly made aware of before Ani did the work on her. “As anyone in my life knows, I’m crystal clear, I’m super direct, and I don’t sugar coat a lot. Facts are just facts, this is what it is.” QUESTION What clients do you currently have that absolutely need to go but you’re putting on the brakes because you’re afraid to let them go?   Point #4: What You Tolerate, Continues Danielle: Danielle implemented several new policies based on the pattern of a particular client over the course of a year, which behavior Danielle had allowed to continue. Even if you’re friends with somebody, you’ve got to protect your time, you have to be super direct, and you have to be forward. Otherwise, you and your business will continue to suffer. QUESTION What have you been tolerating that you know must stop immediately? What is the one thing you are committed to doing today?   Point #5:  Employees and Assistants Danielle: With our assistants, we get this entitled energy where that person can’t fly and become who they need to be if we’re always pulling them back Coach Ani: With staff, it’s not just how much you pay them, how you treat them, and how you talk to them, it’s also about the visions along the way – painting the vision and also delivering on that vision. QUESTION Where in your life are you hanging on to someone or something that you know you need to let go of? Quote of the Week: “You can’t go in with the churn and burn mentality. Fucking do good work and treat your clients well. Have clear communication and treat people how you want to be treated.” –Danielle White “You’re working so hard to build what you have, do good work so you can keep your clientele. Not everyone’s going to be a perfect fit so sometimes protecting is letting those people go who aren’t a perfect fit.” –Valerie Plunk “I feel like there needs to be a trust between yourself and those you hire. If you’re painting visions and all of a sudden the fucking rainbow goes away – and there’s no pot at the end of the rainbow – it’s a problem. Follow through with the visions you’re painting.” –Anianne Rivera

11 Sep 201836min

his week’s episode of the Big Money Stylist, the topic is Production, and inside of that the ladies have a conversation about stories – how to recognize when we are in a story that isn’t serving us, how to change our stories, how to separate facts from feelings, and how to ultimately live the life we want through asking the hard questions, checking the Ego, and making necessary course corrections. For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PRODUCTION Point #1: What Are Stories? Danielle: People will say they can’t operate at a certain level because they have a story of who they really are and how they operate. They can’t see beyond who they are inside of that story. Coach Val: It’s human nature to justify anything you’re doing. If you say you don’t have any stories, you’re bullshitting yourself. When you’re stuck in a negative cycle, that’s when your story isn’t serving you. QUESTION Where in your life are you living inside of a story that isn’t serving you?   Point #2: Jekyll and Hyde Syndrome Coach Ani: People use stories as an excuse to play small. Realistically, growth is not easy and can be painful so they find a story inside their bubble where they feel safe and cling to that. Danielle: When people get stuck in a story, they are literally feeding other emotions. They feel loved in doing this shitty thing, and at some level, the story is validating them. QUESTION What story are you living inside of that is giving you validation?   Point #3: Moving Forward Coach Val: People don’t take action because they have choreographed every last detail in their head of how the story is going to play out. Yet so many factors can come in and change that outcome. Coach Ani: Sometimes we find that we have been in a situation for so long that we don’t ask ourselves the question, “Am I really happy? Do I really want this outcome?” QUESTION What are some of your excuses for not moving forward?   Point #4: Facts and Feelings Coach Val: When you separate feelings from facts, you are able to make a clearer decision; you’re able to see how your story is stunting your growth. Coach Ani: Sometimes people need more emotion inside a situation because they’re being too ice cold and not feeling what’s actually happening. And then sometimes they are so far into their emotions that they need their head to back them out to be able to look at the facts without any emotion. QUESTION When you separate facts and feelings from a situation you currently find yourself in, what are you discovering?   Point #5:  Ego Check There was a time when the ladies had stories that they were the only ones who could do what they were doing inside of NBR and BMS. Those stories fell away when they began hiring others who were able to come in and take on these roles. In letting go, it frees time up for them to create more business ideas, ut creates space for them to enjoy life, and it also gives others a chance to rise up and reach their potential. QUESTION Where in your life are you willing to give up control for the benefit of everyone? Quote of the Week: “If you have a story, ask yourself “Why am I letting this story serve me?” There’s a piece to the story that might make you feel validated so ask what the validation key in that story is. Could you change the story and still have the feeling of validation?” –Danielle White “If you are wanting things to change, look at what you’re telling yourself, then tell yourself the polar opposite. Look at it through a different lens. If you get stuck in a story, you’re just that – stuck – and you can’t move forward.” –Valerie Plunk “Begin asking yourself the hard questions: Do I want this person on my team? Do I want this relationship back? Is this part of my life serving me? If you’re not willing to ask yourself the hard questions, you stay stuck in the same stories forever.” –Anianne Rivera

4 Sep 201830min