An innovation masterclass; how Mauro Porcini created a culture of innovation at Pepsi
Uncensored CMO25 Sep 2024

An innovation masterclass; how Mauro Porcini created a culture of innovation at Pepsi

In this episode, we're talking about one of my favourite subjects; innovation. And who better to talk about it with than Mauro Porcini, who's the Chief Design Officer at PepsiCo, who is also the author of “The Human Side of Innovation”. We talk about what it takes to make innovation that succeeds, and importantly, what characteristics of people can make innovation that works, (and he really knows, because if you've read the book, there are 24 characteristics that he talks about that are essential).

Timestamps

00:00 - Intro
00:56 - The office of Pepsi’s Chief Design Officer
02:56 - How Mauro got into design
07:01 - Why you need to focus on people when innovating
16:29 - Why so many innovations fail
23:17 - Hiring the right people to foster innovation
25:42 - Key characteristics of successful innovators
33:50 - How to inspire kindness, optimism and curiosity
40:27 - Finding the balance in character traits
47:58 - The ideal recipe for innovation
51:26 - How to cultivate happiness at work
55:10 - Fighting the dictatorship of normal
57:00 - Pepsi Rebrand

Avsnitt(253)

Why we all need to slow down in 2026 - Emma Harris

Why we all need to slow down in 2026 - Emma Harris

Emma Harris spent a decade revolutionising Eurostar as its Marketing and Sales Director, leading the brand through years of success and navigating multiple crises. Now the Founder and Chief of Glow Lo...

22 Dec 202542min

Mark Ritson's Top Marketing Moments of 2025

Mark Ritson's Top Marketing Moments of 2025

As has become a tradition, marketing professor Mark Ritson is back to break down his top 10 marketing moments of the year. We talk fighter brands, the president, Amazon's grannies, deepfakes, mergers ...

18 Dec 202553min

Is AI killing SEO? Semrush Spotlight with Andrew Warden

Is AI killing SEO? Semrush Spotlight with Andrew Warden

Andrew Warden, CMO of Semrush, joins us to unpack how AI is reshaping search, and what it means for marketers heading into 2026. We discuss whether SEO is really “dead,” the biggest insights from Semr...

15 Dec 202539min

Amazon Creative Masterclass with Jo Shoesmith Chief Creative Officer

Amazon Creative Masterclass with Jo Shoesmith Chief Creative Officer

Jo Shoesmith, Chief Creative Officer at Amazon, joins us for a second time to reveal how one of the world’s biggest brands continues to make advertising that connects emotionally and stands the test o...

10 Dec 202541min

The secret to Duolingo's social success with Zaria Parvez - Semrush Spotlight

The secret to Duolingo's social success with Zaria Parvez - Semrush Spotlight

Zaria Parvez was the creative mastermind behind Duolingo's social media success, having joined the company in 2020 fresh out of University. 5 years later, and after 8 billion impressions, she's left f...

8 Dec 202538min

Unilever Brand Building Masterclass with Esi Eggleston Bracey, CMO

Unilever Brand Building Masterclass with Esi Eggleston Bracey, CMO

Esi Eggleston Bracey is the Chief Marketing and Growth Officer of Unilever. Esi joined the company in 2018 and has served as President of Unilever USA and CEO of Personal Care in North America. Prior ...

3 Dec 202546min

How Diageo’s Joint Venture will transform Ciroc & Lobos 1707 - Nick Tran

How Diageo’s Joint Venture will transform Ciroc & Lobos 1707 - Nick Tran

Nick Tran, is the CMO and President of First Round, leading Diageo’s new joint venture with Main Street Advisors to oversee two of the world’s most culturally driven spirits brands: Ciroc and Lobos 17...

26 Nov 202552min

Nils Leonard: Don’t Confuse S**t Ads For The Death Of Creativity

Nils Leonard: Don’t Confuse S**t Ads For The Death Of Creativity

Nils Leonard, Uncommon Studio's co-founder and Creative Director is back, and the mic is hotter than ever. We're tackling why Uncommon is pushing the boundaries of out of home, including the divisive ...

19 Nov 20251h

Populärt inom Business & ekonomi

framgangspodden
varvet
badfluence
rss-jossan-nina
rss-svart-marknad
svd-tech-brief
avanzapodden
uppgang-och-fall
borsmorgon
rss-borsens-finest
rss-dagen-med-di
rss-inga-dumma-fragor-om-pengar
kapitalet-en-podd-om-ekonomi
rss-kort-lang-analyspodden-fran-di
tabberaset
bathina-en-podcast
fill-or-kill
affarsvarlden
rikatillsammans-om-privatekonomi-rikedom-i-livet
market-makers