Anders Getting Yourself Out There4 Mars 2019

How you package the product matters & have an offer

If you have the same product, containing the same information, how it is presented matters. You can pay $90 for a video course, but only pay $27 if it is as an audio or $15 including shipping to Europe from the US for a book. Yes, you are getting the same information (unless stating otherwise) for different price. Even if it is a digital product, how you present it matters. If you have no cover or a bad looking one for the product it will not sell. Having a cover designed that looks like covers of a book or casing of a DVD or a computer program increase the perceived value a lot. You may also put in a tutorial for free, if you had a hard time learning to use the product. This would give you an advantage compared to the others having the same offer. A god way to increase perceived value is to add a physical product to your offer, it could be a cup or a T-shirt that is related to the product. By doing so the person buying from you would feel that his value just skyrocketed compared to just getting a digital product. As you may notice I am way better at writing than talking. I have been in the background doing blogpost and other thing for Sven, but podcasting is new and awkward for me to do. My point is, put yourself out there, you can not be any worse on air than I am. Believe in yourself, and have a nice day

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