463: What is good marketing? (with Jeff Rosenblum)

463: What is good marketing? (with Jeff Rosenblum)

Welcome to an episode with one of the leading innovators in digital marketing, Jeff Rosenblum.

In this episode, Jeff speaks about effective marketing and advertising that both informs and inspires. He shares how businesses can help customers feel empowered to solve their problems and create a better customer experience.

We will learn why businesses that embrace empowerment, transparency, and authenticity are essential in today's marketing world.

Jeff Rosenblum is an author, a documentary filmmaker, and an advertising agency founder. He is widely regarded as one of the leading innovators in the field of digital marketing and has worked on teams that have helped revolutionize dozens of industries. Jeff is the co-writer and director of a groundbreaking documentary about the advertising industry's future, The Naked Brand. It reveals the surprising story about corporations' ability to improve the world, one small step at a time.

Jeff is the Founding Partner of Questus, a digital marketing agency that has worked with some of the world's most influential brands, including American Express, Apple, Bloomberg, Capital One, Discovery Channel, Disney, Driscoll's, General Mills, Ford, ESPN, The New York Times, Suzuki Motorcycles, The NFL, The Wall Street Journal, Universal Orlando, Verizon and more. When he's not driving his team and his clients crazy, Jeff is on an Advisory Board for the Make-A-Wish Foundation as well as Special Spectators. Jeff and his family built a school in a remote village in Nepal while working with the BuildOn organization. Despite barely graduating college, he has lectured at some of the world's top universities and presented at some of the marketing industry's most influential conferences.

Get Jeff's book here:

Exponential: Transform Your Brand by Empowering Instead of Interrupting. Jeff Rosenblum: https://amzn.to/3EmxAr5

Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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28: Advice for Aspiring Female Consultants

28: Advice for Aspiring Female Consultants

The problem with advice for female management consultants is that most of that advice is centered on telling females consultants they need to change to fit into consulting firms. That is bad advice, because you can never be happy if you change into something you are not. In the short-term, you may need to compromise, but you should always, always be trying to get the organization to adjust and accept you for who you are. That is essential.

26 Aug 201119min

27: Poor Case Learning

27: Poor Case Learning

Oddly enough, very few candidates critically evaluate their learning styles before embarking on case training. To be fair, those who are weak at learning, present the most challenging cases for us. This podcast looks at the different stages of learning: 0 – learning how to receive, capture and apply feedback, 1 – learning the hard skills, 2 – learning the communication skills, 3 – learning to apply both, and 4 – application of both in successively more complex environments.

20 Aug 201110min

26: My 1st COO Client

26: My 1st COO Client

The power and privilege of management consulting:I was in my lower 20′s when I was given my first engagement to interact directly with the COO of a major European multinational. There is no greater privilege in the world than gaining permission to sit across the table of an executive officer of a firm, and have a discussion about his operating model and its cost implications.

14 Aug 201116min

25: Prior Experiences Deficit

25: Prior Experiences Deficit

Unfortunately, this is a common question and dilemma for many candidates. They try desperately to gain experience at Deloitte or LEK, hoping this will offer an advantage when applying to the big three. In fact, this strategy is encouraged by many misguided MBA counselors and well-meaning friends who do not know any better – but should.

8 Aug 201117min

24: Must-read Books

24: Must-read Books

Our book, focuses on the day-in-the-life view on management consulting. There are two other books I would strongly urge you to read. “McKinsey’s Marvin Bower” by Elizabeth Haas Edersheim is the single most important book to read. In fact, many McKinsey consultants should read this book as well.“The Mind of the Strategist” by Kenichi Ohmae is the other. Both these books are with me all the time. In this podcast we discuss why you should read these books, and avoid the McKinsey Mind, Way series.

2 Aug 201110min

23: Consultant to Partner

23: Consultant to Partner

Most people have a romanticized view of management consulting work. Usually wrong. I wanted to talk about my typically day/week as an associate (MBA level) consultant, and particularly how that changed as I moved up the ranks to the partnership. It will help you understand why mental math is so useful, as well as the extreme stresses of the job. Keep in mind that I was a very, very driven partner. It was very normal for me to work most of Saturday and Sunday and I typically traveled on a Saturday night so I could arrive in a new city the day before the week began. This allowed me to adjust and prepare adequately for the week ahead. Many partners could, and do travel less. I still maintain an aggressive work and travel schedule and have never formed a family. It all depends on priorities and client demands.

27 Juli 201125min

22: McKinsey's True Impact

22: McKinsey's True Impact

Just about every potential candidate we screen talks about the impact management consulting has on major corporations and governments around the world. Indeed, that remains an alluring reason to join BBM. In this podcast, I wanted to discuss the true impact of management consulting, by reflecting on one of my own projects, and discussing the real power and responsibility of management consulting. This will help you understand why cases are so tough. When thinking about the role and impact of management consultants, you must always remember the law of scarcity. There is never ever enough investment and jobs to go around. Therefore, when we advise on a plant being built in Poland versus Romania or entering Brazil today and Indonesia later, there will be winning families and losing families. There is no way around it. In the short term, someone will suffer. Your job is to make sure the client benefits no matter the emotional fallout. And there is always emotional impact. It cannot be avoided, though junior consultants are almost always shielded from it.

21 Juli 201125min

21: A tough client's lessons and failures

21: A tough client's lessons and failures

Podcast: Day 0 with a tough candidate Early this year, we spent a week in Middle East helping a candidate prepare for his case interviews. The son of a former client, this series of podcasts outlines the difficulties of placing someone starting from a zero base of preparation. I mean zero. We have changed some details but all the insights and examples are real. We were brought in to spend an entire week taking this candidate through a crash course in case preparation. In this first podcast we clearly outline the challenges we would need to overcome.

15 Juli 201123min

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