483: How to win the game as a transcender (with Stan Bernard, MD, M.B.A.)

483: How to win the game as a transcender (with Stan Bernard, MD, M.B.A.)

Welcome to an episode with bestselling author and award-winning consultant Stan Bernard, MD, M.B.A. Get Stan's book here: https://amzn.to/3MRzd4t

In this episode, Stan spoke about the transcender system and how it has changed the game for many companies that are globally known today. He discussed how we can use this approach to communicate, inspire, and influence people. We will learn why top executives consider the transcender system the most powerful winning system for companies and their products.

Stan Bernard, MD, M.B.A., is an internationally recognized, award-winning global competition consultant, keynote speaker, and bestselling author. He is the president of Bernard Associates, L.L.C. and the creator of the Transcender System™. Dr. Bernard is a former Senior Fellow at the Wharton School of Business, where he taught marketing to M.B.A. students for 14 years. He has been featured on television and in leading publications, including The Wall Street Journal, Forbes, and Bloomberg Businessweek.

For nearly four decades, Dr. Bernard has consulted with over a dozen Fortune 500 firms and 150 other leading companies spanning six continents. He has been involved in more than 300 product launches involving over 60 countries. Over 15,000 professionals have participated in his firm's Competitive Simulations ("business war games"), Transcender System Training Workshops, Transcender System Seminars, and speaking engagements.

Dr. Bernard received his M.B.A. from The Wharton School of Business and his medical degree from Baylor College of Medicine.

Brands Don't Win: How Transcenders Change the Game. Stan Bernard, MD, M.B.A.: https://amzn.to/3MRzd4t

Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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783: Do not read your interviewer (Case Interview & Management Consulting classics)

783: Do not read your interviewer (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss about the typical errors candidates make in trying to read too much into the behavior of interviewers: quiet, asking questions, rude, etc. One thing we always caution candidates is to be wary of assuming the friendly person likes them or that the unfriendly person does not like them. Friendliness does not equate to "like" and people display their emotions in very different ways. So, if the interviewer is very friendly, it could go either way.   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

26 Maj 9min

782: Sample answer to "Please elaborate on a weakness" (Case Interview & Management Consulting classics)

782: Sample answer to "Please elaborate on a weakness" (Case Interview & Management Consulting classics)

In this series of podcasts, let's revisit a Case Interview & Management Consulting classic where we look at each of the typical McKinsey/BCG FIT/PEI questions and provide a typical answer. Note, that while replicating this approach and standard will help you, we caution you that the main test of fit is in handling the cross-examination of your answer. Most candidates tend to be unprepared for that and we urge you to be very aware this will happen and to practice this interrogation style. You can never memorize your way out of these interrogations questions, since you cannot predict the actual question and, therefore, prepare for them. At least 20% of clients ignore this advice at their peril. The reality is that McKinsey will rarely ask this question directly. They will ask a simple question, not referring to leadership, but expect you to always draw out leadership, analytic, teamwork and "can-do" attributes.   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

21 Maj 12min

781: Sample answer to "Why are you interested in this office" (Case Interview & Management Consulting classics)

781: Sample answer to "Why are you interested in this office" (Case Interview & Management Consulting classics)

In this series of podcasts, let's revisit a Case Interview & Management Consulting classic where we look at each of the typical McKinsey/BCG FIT/PEI questions and provide a typical answer. Note, that while replicating this approach and standard will help you, we caution you that the main test of fit is in handling the cross-examination of your answer. Most candidates tend to be unprepared for that and we urge you to be very aware this will happen and to practice this interrogation style. You can never memorize your way out of these interrogations questions, since you cannot predict the actual question and, therefore, prepare for them. At least 20% of clients ignore this advice at their peril. The reality is that McKinsey will rarely ask this question directly. They will ask a simple question, not referring to leadership, but expect you to always draw out leadership, analytic, teamwork and "can-do" attributes.   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

19 Maj 11min

780: Sample answer to "Talk me through your resume" (Case Interview & Management Consulting classics)

780: Sample answer to "Talk me through your resume" (Case Interview & Management Consulting classics)

In this series of podcasts, let's revisit a Case Interview & Management Consulting classic where we look at each of the typical McKinsey/BCG FIT/PEI questions and provide a typical answer. Note, that while replicating this approach and standard will help you, we caution you that the main test of fit is in handling the cross-examination of your answer. Most candidates tend to be unprepared for that and we urge you to be very aware this will happen and to practice this interrogation style. You can never memorize your way out of these interrogations questions, since you cannot predict the actual question and, therefore, prepare for them. At least 20% of clients ignore this advice at their peril. The reality is that McKinsey will rarely ask this question directly. They will ask a simple question, not referring to leadership, but expect you to always draw out leadership, analytic, teamwork and "can-do" attributes.   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

14 Maj 14min

779: Sample answer to "Talk about a leadership example" (Case Interview & Management Consulting classics)

779: Sample answer to "Talk about a leadership example" (Case Interview & Management Consulting classics)

In this series of podcasts, let's revisit a Case Interview & Management Consulting classic where we look at each of the typical McKinsey/BCG FIT/PEI questions and provide a typical answer. Note, that while replicating this approach and standard will help you, we caution you that the main test of fit is in handling the cross-examination of your answer. Most candidates tend to be unprepared for that and we urge you to be very aware this will happen and to practice this interrogation style. You can never memorize your way out of these interrogations questions, since you cannot predict the actual question and, therefore, prepare for them. At least 20% of clients ignore this advice at their peril. The reality is that McKinsey will rarely ask this question directly. They will ask a simple question, not referring to leadership, but expect you to always draw out leadership, analytic, teamwork and "can-do" attributes.   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

12 Maj 21min

778: Sample answer to "Discuss your analytic skills"  (Case Interview & Management Consulting classics)

778: Sample answer to "Discuss your analytic skills" (Case Interview & Management Consulting classics)

In this series of podcasts, let's revisit a Case Interview & Management Consulting classic where we look at each of the typical McKinsey/BCG FIT/PEI questions and provide a typical answer. Note, that while replicating this approach and standard will help you, we caution you that the main test of fit is in handling the cross-examination of your answer. Most candidates tend to be unprepared for that and we urge you to be very aware this will happen and to practice this interrogation style. You can never memorize your way out of these interrogations questions, since you cannot predict the actual question and, therefore, prepare for them. At least 20% of clients ignore this advice at their peril. The reality is that McKinsey will rarely ask this question directly. They will ask a simple question, not referring to leadership, but expect you to always draw out leadership, analytic, teamwork and "can-do" attributes.   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

7 Maj 9min

777: The importance of communication (Case Interview & Management Consulting classics)

777: The importance of communication (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we discussed why communication is the most critical skill that a consultant must possess and how to effectively communicate in a logical and structured way.   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

5 Maj 18min

776: If you speak english (Case Interview & Management Consulting classics)

776: If you speak english (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we covered a topic about different offices and locations to work if you are an English speaker and its upside and downside you may consider.   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

30 Apr 15min

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