EP157: Doing Social Media & Branding Right, and How To Build A Real Online Coaching Business w/ Jordan Syatt

In 2020 because of what was going on in the world we had to turn our live Vigor Ground Fitness and Business Summit into a virtual event. While I love live events and was disappointed that we couldn’t put it on, we were able to bring close to 30 presenters on virtually with an incredible amount of value for the audience.

My conversation with Jordan was excellent and worth sharing with so many valuable nuggets, and while this conversation is years old, everything he talks about is relevant today. For any coach that wants to build an online business, really any business for that matter, this is a great listen!

IN THIS EPISODE YOU’LL LEARN:

• When Jordan started his website and wrote articles without knowing an online business is even possible.
• Why the least read article Jordan wrote in 2012, led to Jordan training Gary Vaynerchuk in 2016.
• The biggest intent you must have behind creating your content.
• How Jordan blew up on Instagram, the most valuable insights.
• The number ONE thing you should be doing every single day on social media.
• Your brand is not your business and your business is not your brand.
• Jordan believes brand is ___________.
• Is it ok to post the same things or similar things over and over again?
• The best way to never run out of content ideas is to coach people.
• Why trying to sound smart could be the thing that stopping you from growing and help more people.
• You’re not interacting enough with your current followers! Here’s what you need to do.
• Jordan’s strategies for creating quality content you can use right away.
• All the WRONG things people focus on with social media that they shouldn’t care about.
• Jordan’s principles of powerful content.
• Every piece of content should have an “IPA”, discover what it is and why few people do it.
• How to best support and provide accountability to for online clients.
• How to deal with online clients that “ghost you.”
• What “calling bulls@*t” on someone’s nutrition is not going to help them improve or make you a better coach.
• Insights on dealing with challenging clients and how to turn it around to get them great results.

LINKS & RESOURCES:

Jordan Syatt website https://www.syattfitness.com/

Jordan Syatt Instagram https://www.instagram.com/syattfitness/

Jordan Syatt Inner Circle https://www.syattfitness.com/join-my-inner-circle/

Jordan Syatt mini-podcast h

Vigor Life Podcast (iTunes) h

Vigor Life Podcast on Spotify https://open.spotify.com/show/0gp1uXtwfRUcBkfS1P1uim?si=kcUu2vhPRwuxdV5kTzQrug

Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber