EP 158: Words That Sell & How To Use Email To Position Yourself, and Grow Your Fitness Business w/ Joey Percia

I met Joey as a coach in the fitness industry that was great at what he did and helped clients transform for close to a decade. From there her went online and built a six figure online coaching business and started to really understand copywriting, marketing, and especially offers and email marketing. He fell in love with it and has become a go-to high level copywriter and email marketing expert that helps blow up (all types) of businesses and it was great catching up and talking actionable steps for coaches to improve their copy, marketing, and email skills.

Joey Percia is a copywriter, marketing consultant, author, and fish taco slayer.

Over a decade ago after receiving his Master's degree in Exercise Science, Joey began traveling, learning, and being mentored by top health and fitness coaches. Now he writes and consults for some these same coaches who credit his approach to copywriting and marketing as “genuine, refreshing, and bad*ss.”

Although Joey primarily works with health and fitness businesses he’s had rockstar clients in many different industries including dating, pharmacy, cannabis, habit-building, digital marketing, online business development, self-development, real estate, chiropractic, and more.

Joey also writes about direct response marketing, fitness, business, and life on his blog.

IN THIS EPISODE YOU’LL LEARN:

• How Joey went from being a successful in person coach to transitioning online.

• What did it take, and how long, to build a 6-figure online coaching business.
• What Joey did that everyone else was doing that DIDN’T WORK.

• Why building the skillset is THE most important thing, and its something no one can take away from you.
• If you’re a coach, you ARE in the business of marketing, doing avoid it!
• How marketing helps you become better at your coaching craft, a double whammy that will grow your business.

• Joey breaks down a simple strategy of how you can instantly improve your marketing communication.
• Copy is both emotional AND logic, and we must be like lawyers and structure our point in a certain way.

• My secret strategy to attract more of your best clients with just a pen and a journal.
• The Pixar story framework in emails with an indirect offer that will help you get new leads and clients weekly.

• Marketing is pre-selling, it’s like moving people around the bases in baseball.
• Why the first month of doing things right with offers will crush it, and then it slows down; this is how you turn it around.
• Why content can be so powerful and how to be omnipresent as the expert in your community.

• The “Super Signature” that will help you generate clients with every content post.
• The reason you MUST repurpose content and how to do it effectively.

• Turning one on one experiences into one to many content that can live for a long time and impact many thousands.
• Joey’s APAA framework for writing great emails.
• Why getting people to take action in emails is so important (hint: action is not just asking for the sale).

• My cheat sheet to writing great emails FAST.
• The list of email ideas I use to write headlines that people click and topics that engage people.
• How to build your email list with engaged followers (it’s not how it used to be).

LINKS & RESOURCES:

Joey Percia site: www.JoeyPercia.com

Joey Percia Instagram: https://www.instagram.com/joeypercia/

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