#394: JOANN: Engaging the Next Generation of Creators and Launching the “JO-AND” Rebrand Campaign

#394: JOANN: Engaging the Next Generation of Creators and Launching the “JO-AND” Rebrand Campaign

Send us a text JOANN is an iconic 80-year-old brand that’s continued to succeed over the years by prioritizing relevancy with each new generation. JOANN operates approximately 850 stores in 49 states, and while the brand is the number one retailer in “all things fabric and sewing,” it also carries a large assortment of crafts, arts and crafts, and seasonal decor for customers. The brand has learned that while trends may change over the years, in its industry, millions of people remain...

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Alicia Mowder, Head of US Marketing at Circle K

Alicia Mowder, Head of US Marketing at Circle K

Send us a text When it comes to best-in-class customer loyalty and experience, some famous brands and industries come to mind immediately. A favorite retailer, restaurant, airline, hotel chain – the list goes on. But, convenience stores? Often customers do not think twice about the gas station or convenience store they visit for a quick pit stop. After all, there is a reason for the name – it comes down to convenience. The store was close, it was on a specific side of the road, or gas was a f...

15 Juni 202025min

Marti Beller, President, Kobie Marketing

Marti Beller, President, Kobie Marketing

Send us a textIn the Loyalty360 Thought Leadership series, we talk to the leaders in customer, channel and brand loyalty about the technology that impacts brands' ability to drive unique experiences and engagement. In this Loyalty360 Thought Leadership video, we sit down with Marti Beller, President, Kobie Marketing

1 Juni 202027min

Susan Frech, Co-Founder and CEO, Social Media Link

Susan Frech, Co-Founder and CEO, Social Media Link

Send us a textIn this Loyalty360 Thought Leadership video, we sit down with Susan Frech, Co-Founder and CEO of Social Media Link. In this series, we talk to the leaders in customer, channel and brand loyalty about the technology that impacts brands' ability to drive unique experiences and engagement. Our discussion with Susan includes information on her role, data, transparency, community marketing, retaining customers, and more!

1 Juni 202015min

Christian Selchau-Hansen, CEO, Formation

Christian Selchau-Hansen, CEO, Formation

Send us a textIn the Loyalty360 Thought Leadership series, we talk to the leaders in customer, channel and brand loyalty about the technology that impacts brands' ability to drive unique experiences and engagement.In this Loyalty360 Thought Leadership video, we sit down with Christian, Selchau-Hansen, CEO of Formation.

1 Juni 202022min

Rick Boubelik, Senior Director Loyalty Marketing, Epsilon

Rick Boubelik, Senior Director Loyalty Marketing, Epsilon

Send us a textIn the Loyalty360 Thought Leadership series, we talk to the leaders in customer, channel, and brand loyalty about the technology that impacts brands' ability to drive unique experiences and engagement. In this Loyalty360 Thought Leadership video, we sit down with Rick Boubelik, Senior Director Loyalty Marketing of Epsilon.

1 Juni 202013min

Guy Cierzan, Managing Partner, Loyalty, ICF Next

Guy Cierzan, Managing Partner, Loyalty, ICF Next

Send us a textIn this Loyalty360 Thought Leadership video, we sit down with Guy Cierzan, Managing Partner, Loyalty of ICF Next. Our discussion with Guy includes information on his role, customer loyalty, customer experience, and one of the top 4 trends of 2020 (personalization, segmentation, cadence management).

28 Maj 202022min

Len Covello, Chief Technology Officer, Engage People

Len Covello, Chief Technology Officer, Engage People

Send us a text What if, as a brand, you could tap into the loyalty currency in your customers’ pockets? What if you could add use of that currency to your best customers’ journeys? What if you could give customers even more value, exceed their expectations, and expand their spending power at your brand? Now you can do just that with Engage People’s Access, an e-commerce redemption solution. To learn more about what this could mean to your brand, your customer, and how the solution can expand ...

28 Maj 202010min

Lukasz Sloniewski, Consulting Director, Comarch

Lukasz Sloniewski, Consulting Director, Comarch

Send us a textLoyalty360 CEO Mark Johnson speaks with Comarch's Lukasz Sloniewski about technology and how Comarch drives unique experiences and engagement within the world of loyalty.

28 Maj 202025min

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