Girls That Startup: How to Use LinkedIn To Grow Your Personal Brand

Welcome back to Girls That Startup, a weekly series where we spill the tea on how to create a seven-figure side hustle - because no one saves their way to wealth. You’re joined by Sim, a seven-figure business owner, and Maia, an entrepreneur in the making.

This week, Sim and Maia discuss the importance of using LinkedIn to grow your personal brand. They highlight the benefits of LinkedIn, such as connecting with decision-makers, creating business opportunities, and establishing yourself as a thought leader. Sim shares three simple steps to start growing your personal brand on LinkedIn: 1) Log into LinkedIn and switch to a creator account, 2) Observe and engage with content in your industry, and 3) Post once a week and analyse the engagement to refine your content strategy. They emphasise the importance of consistency and relevance in building your personal brand on LinkedIn.

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