How to Set Up — and Learn — from Experiments
HBR IdeaCast4 Feb 2020

How to Set Up — and Learn — from Experiments

Stefan Thomke, professor at Harvard Business School, says running experiments can give companies tremendous value, but too often business leaders make decisions based on intuition. While A/B testing on large transaction volumes is common practice at Google, Booking.com, and Netflix, Thomke says even small firms can get a competitive advantage from experiments. He explains how to introduce, run, and learn from them, as well as how to cultivate an experimental mindset at your organization. Thomke is the author of the book "Experimentation Works: The Surprising Power of Business Experiments" and the HBR article "Building a Culture of Experimentation."

Avsnitt(649)

4 Business Ideas That Changed the World: Disruptive Innovation

4 Business Ideas That Changed the World: Disruptive Innovation

In the 1980s, Clayton Christensen cofounded a startup that took over a market niche from DuPont and Alcoa. That experience left Christensen puzzled. How could a small company with few resources beat r...

13 Okt 202245min

What Kara Swisher Has Learned From Decades Covering Tech

What Kara Swisher Has Learned From Decades Covering Tech

No industry has had more impact than technology over the past few decades. Tech companies have changed the way we live, work, and interact with each other. They’ve helped us in a lot of ways, but they...

11 Okt 202229min

4 Business Ideas That Changed the World: Scientific Management

4 Business Ideas That Changed the World: Scientific Management

In 1878, a machinist at a Pennsylvania steelworks noticed that his crew was producing much less than he thought they could. With stopwatches and time-motion studies, Frederick Winslow Taylor ran exper...

6 Okt 202246min

To Improve AI Outcomes, Think About the Entire System

To Improve AI Outcomes, Think About the Entire System

Artificial intelligence technology has been advancing, and businesses have been putting it into action. But too many companies are just gathering a bunch of data to kick out insights and not really us...

4 Okt 202223min

Introducing 4 Business Ideas That Changed the World

Introducing 4 Business Ideas That Changed the World

Influential business and management ideas have tremendous influence over us. Like it or not, they shape how organizations are run and how people around the world spend their days. And Harvard Business...

29 Sep 20222min

Advice from the CEO of an All-Remote Company

Advice from the CEO of an All-Remote Company

Most organizations have now accepted that the days of all their knowledge workers coming into the office full time are over. So what's next? Sid Sijbrandij, CEO and cofounder of Gitlab, thinks all-re...

27 Sep 202228min

It’s Time to Fine-Tune Performance Management

It’s Time to Fine-Tune Performance Management

Measuring a broad set of standards across the organization seems like a fair way to judge employees’ performance year over year. But Heidi Gardner, distinguished fellow at Harvard Law School, says per...

20 Sep 202228min

Rolling Stone’s Jann Wenner on Cultivating Creative Talent

Rolling Stone’s Jann Wenner on Cultivating Creative Talent

Rolling Stone launched in 1967 with a mission to not only redefine music journalism but also chronicle important societal changes. Under the leadership of founding editor and publisher Jann Wenner, it...

13 Sep 202225min

Populärt inom Utbildning

historiepodden-se
rss-bara-en-till-om-missbruk-medberoende-2
det-skaver
alska-oss
harrisons-dramatiska-historia
nu-blir-det-historia
not-fanny-anymore
johannes-hansen-podcast
rss-viktmedicinpodden
sektledare
allt-du-velat-veta
rss-foraldramotet-bring-lagercrantz
roda-vita-rosen
sa-in-i-sjalen
i-vantan-pa-katastrofen
rss-sjalsligt-avkladd
rss-max-tant-med-max-villman
rss-pa-insidan-med-bjorn-rudman
rss-basta-livet
sex-pa-riktigt-med-marika-smith