Optimizing Cash Flow & Simplifying Financial Models with Brian Lanier

In this episode of FP&A Tomorrow, host Paul Barnhurst interviews Brian Lanier, a seasoned CFO with extensive experience in financial planning and analysis (FP&A) across multiple industries, including SaaS, technology, and healthcare. The discussion revolves around how FP&A can evolve from just reporting numbers to becoming a key partner in driving business decisions and transformations. Brian shares insights from his journey in private equity-backed companies, turnarounds, and M&A activities.

Brian Lanier is a CFO who has held financial leadership roles in multiple growth-stage companies. With a career that started at EY as an auditor, he has since moved into CFO roles across public, private, and private equity-owned companies. His expertise includes introducing companies to their first budgeting processes, upgrading accounting systems, and overseeing over $7 billion in M&A transactions. His deep understanding of business levers and their impact has led to successful turnarounds and significant cost savings.

Expect to Learn:

• How FP&A has evolved from reporting to business partnering and transformation.
• The key components of a successful FP&A function, including operational alignment.
• The role of data and its quality in making sound financial decisions.
• Strategies for managing financials during mergers, acquisitions, and divestitures.
• The importance of flexibility and simplicity when creating financial models and budgets.

Here are a few relevant quotes from the episode:

• “Great FP&A starts off with partnership with the company itself. It’s about more than reporting numbers.” - Brian Lanier
• “I build my models with flexibility in mind, so if things change, you can quickly adjust without having to start from scratch.” - Brian Lanier
• “Data is critical, but a lot of companies don’t have clean data. The first step is cleaning it up so you can make informed decisions.” - Brian Lanier
• “Predictability is essential in FP&A. The more predictable you can make your revenue and expenses, the better decisions you can make.” - Brian Lanier

From his hands-on experience in growth-stage companies and M&A activities, Brian emphasizes the importance of understanding key business levers, fostering collaboration, and building flexible financial models that can evolve with the company. His deep dive into topics such as budgeting, pricing strategies, and operational alignment offers listeners practical advice on how FP&A can be a strategic partner in business transformation.

Follow Brian:

LinkedIn - https://www.linkedin.com/in/brianlanier1/

Follow Paul:

Website - https://www.thefpandaguy.com

LinkedIn - https://www.linkedin.com/in/thefpandaguy

World-class Digital FP&A Course Bundle:

Signup for over ten hours of video content with 4 different courses and 8 modules on FP&A topics including: Business Partnering, Data Analysis, Financial Modeling Design Principles, and Modern Excel. Use code Podcast to save 25%. What are you waiting for signup now: https://bit.ly/4decOf3

Enroll for Financial Planning & Analysis Certificate Program:

Sign up for the 8 week online financial planning & analysis certificate program by Wharton Online and learn the art of forecasting, analysis, business partnering and financial storytelling: https://bit.ly/4debs46 Use Code: THEFPAGUY300 to save $300.

Earn Your CPE Credit

For CPE credit please go to earmarkcpe.com, listen to the episode, download the app, and answer a few questions and earn your CPE certification. To earn education credits for FPAC Certificate, take the quiz on earmark and contact Paul Barnhurst for further details.

In Today’s Episode

[01:34] - Introduction of the episode and guest

[03:31] - What makes great FP&A?

[06:15] - First 90 days as a CFO

[10:49] - Real-life examples of pricing and margins

[16:43] - Balancing optimism in sales forecasting

[21:39] - Tying operations to financials

[27:03] - Brian’s approach of understanding the business

[31:56] - Advice for building a robust budget model

[37:44] – M&A and Turnarounds

[41:18] - Key skills for FP&A professionals

[49:26] - Final thoughts and contact information