IFH 159: How to Build a Film Brand w/ Zombie with a Shotgun's Hilton Ruiz

Our guest today is the well-regarded screenwriting lecturer, story consultant, and eminent author, Robert McKee. Reputable for his globally-renowned ‘Story Seminars’ that cover the principles and styles of storytelling. I read his book years ago and refer to it often. I discovered McKee after watching the brilliant film Adaptation by the remarkable Charlie Kaufman. Kaufman literally wrote him into the script as a character. McKee's character was portrayed by the Emmy Award-winning actor Brian Cox.If you haven't heard of Robert McKee then you're in for treat. Robert McKee is what is considered a "guru of gurus" in the screenwriting and storytelling world.He has lectured on storytelling for three decades, and his book Story: Substance, Structure, Style and the Principles of Screenwriting (FREE AUDIO BOOK VERSIONS HERE) is a "screenwriters' bible". It’s also become the bible for TV writers, and entertainment executives, and their assistants.McKee’s former students include 67 Academy Award winners, 200+ Emmy Award winners, 100+ Writers Guild of America Award winners, and 52 Directors Guild of America Award winners.Some of his "Story Seminar" alumnae including Oscar® Winners Peter Jackson, Julia Roberts, John Cleese,  Geoffrey Rush, Paul Haggis, Akiva Goldsman, William Goldman, and Jane Capon, among many others.McKee’s work has shaped the way Hollywood movies have been written for years. Particularly, Story: Substance, Structure, Style and the Principles of Screenwriting, written in 1997. A very resourceful guide for screenwriters. In Story, he expands on the concepts he teaches in his $450 seminars (considered a must by industry insiders), providing readers with the most comprehensive, integrated explanation of the craft of writing for the screen. More than 100 big-name screenwriters have benefitted from his seminars at one point or another.Many of you might have been introduced to McKee's work in the film Adaptation,where the great Brian Coxportrayed him. This is how I began my journey into McKee's game-changing book Story: Substance, Structure, Style and the Principles of Screenwriting.Nicolas Cage is Charlie Kaufman, a confused L.A. screenwriter overwhelmed by feelings of inadequacy, sexual frustration, self-loathing, and by the screenwriting ambitions of his freeloading twin brother Donald (Nicolas Cage). While struggling to adapt "The Orchid Thief," by Susan Orlean (Meryl Streep), Kaufman's life spins from pathetic to bizarre. The lives of Kaufman, Orlean's book, become strangely intertwined as each one's search for passion collides with the others'.My interview covered discussion on McKee’s latest book which is linked below, Character: The Art of Role and Cast Design for Page, Stage, and Screen. And a combination of his other books Dialogue: the Art of Verbal Action for Stage, Page,and Screen, andStorynomics: Story-Driven Marketing in the Post-Advertising World, which are both linked in the show notes.This interview felt like a free pass to one of McKee's sold out seminars --- packed with knowledge bombs.Absorb as much knowledge as you can because it come fast and hard. Enjoy this conversation with Robert McKee.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

5 Nov 20211h 9min

If you have ever been interested in directing television or a series on Netflix then this is the episode for you. Today on the show we have legendary television director Dan Attias.Dan has worked as a director in the film and television industry for 37 years. As a director of series television he has received the Directors Guild of America award for outstanding direction of dramatic television and has been nominated for multiple Emmy awards for his comedy directing. He continues to work on some of the most celebrated and critically acclaimed American television shows, including Homeland, The Americans, The Marvelous Mrs. Maisel, Billions, and The Boys.Previously he has directed The Sopranos, The Wire, Six Feet Under, True Blood, Entourage, The Killing, The Walking Dead, True Detective, Ray Donovan, Bloodline, Friday Night Lights, Northern Exposure, House, Lost, Alias, among many others. His first professional directing assignment was the feature film, Stephen King’s Silver Bullet, produced by Dino DeLaurentiis. Dan started his career studying acting, then worked as an assistant director under Steen Spielberg on E.T. The Extraterrestrial, Airplane!, One From the Heart and several other feature films.He has taught acting and directing workshops in the United States, and has appeared as a guest speaker at festivals in Italy, Brazil, Greece, Mexico and Canada. Before working in the film and television industry, Dan was enrolled in a Ph.D. program in English literature at U.C.L.A., then transferred to the Theater Arts Department where he earned an M.F.A. in film production.His new book Directing Great Television: Inside TV’s New Golden Age dives deep into his career, techniques and amazing behind the scenes stories of some of the best television shows in history.Sharing his own process honed over a decades-long career, Emmy-nominated director Dan Attias brings you into the actual experience of directing series television. Whether it’s the high-stakes pressure of solving a last-minute problem on set, or the joy of pulling off a perfect shot by the skin of your teeth, Attias brings you right into the director’s chair, sharing his knowledge and taking you through the process one challenging episode at a time.Offering a fundamental focus on story, and eschewing industry language for plain talk, Attias offers in-depth guidance how best to work with actors, how to “speak” through the camera, how to work with a showrunner, and how to be ready for the many ways a director will be challenged, large and small. Directing Great Television is a fascinating window into television’s best shows, compelling to directors and non-directors alike.Attias’s book transcends other filmmaking guides by detailing his journey to a surprising place of self-discovery, one with applications beyond entertainment.Enjoy my conversation with Dan Attias.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

4 Nov 20211h 17min

Today on the show we welcome back to the show Jonathan Wolf, Executive Vice President of the Independent Film & Television Alliance (IFTA®) and Managing Director of the American Film Market (AFM).The American Film Market is the most efficient film acquisition, development, and networking event in the world. Unlike a film festival, AFM is a marketplace where production and distribution deals are closed. More than US$1 billion in deals are sealed every year — on both completed films and those in every stage of development and production.Over 7,000 industry professionals from more than 70 countries converge in Santa Monica every November. They include acquisition and development executives, agents, attorneys, directors, distributors, festival directors, financiers, film commissioners, producers, writers, the world’s press, and all those who provide services to the motion picture industry.At AFM, participants can discover the entire global catalog of available films and projects, attend 50+ world-class conferences, roundtables, and presentations, and connect with the independent film community’s decision-makers, all in one convenient location without the distraction of a film festival.The American Film Market 2021 will go on during this crazy time but not how you might think. AFM will be conducted completely online.I'll also be speaking at this year's AFM with my good friend and film distributor Linda Nelson on November 3, 2021, at 9am PST.Jonathan and I discuss how to sell your film on today's ever-changing world.Enjoy my conversation with Johnathan Wolf  from the American Film Market.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

2 Nov 20211h 8min

HALLOWEEN BONUS from my other show Bulletproof Screenwriting.Today on the show we have screenwriter and director Jeffrey Reddick, who is best known for creating the highly successful Final Destination horror film franchise. The franchise has grossed over $650 Million world-wide. Not bad for an idea that was first conceived for an X-Files episode.Jeffrey also co-wrote the story for, and executive produced, Final Destination 2 (2003). Jeffrey made his first connection to the film industry at age 14 when he wrote a prequel to Nightmare On Elm Street (1984) and mailed it to Bob Shaye, the President of New Line Cinema. Bob returned the material for being unsolicited. But the young man wrote Bob an aggressive reply, which won him over.Bob read the treatment and got back to Jeffrey. Bob, and his assistant, Joy Mann, stayed in contact with Jeffrey for over five years. When he went to The American Academy of Dramatic Arts in New York at age 19, Bob offered him an internship at New Line Cinema. This internship turned into an 11-year stint at the studio.Aside from Final Destination (2000), which spawned four successful sequels, Jeffrey's other credits include Lions Gate's thriller, Tamara (2005), and the remake of George Romero's classic, Day of the Dead (2008). Jeffrey's directorial debut is Don't Look Back.When a young woman overcoming her traumatic past is among several witnesses who see a man fatally assaulted and don't intervene, they find themselves targeted by someone, or something, out for revenge.Jeffrey has had an amazing career so far and I can't wait to see what he comes up with next.Enjoy my spooky conversation with Jeffrey Reddick.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

31 Okt 20211h 4min

HALLOWEEN BONUS from my other show Bulletproof Screenwriting.I am extremely excited to have on the show today a fellow podcaster, established producer, director, and writer, Mick Garris. Mick’s podcast, Post Mortem with Mick Garris, dives deep into the devious minds of the greatest filmmakers and creators of your worst nightmares to bring their distinctive visions to life in fascinating one-on-one conversations. He’s renowned for his screen adaptations of Stephen King’s books like Sleepwalkers (1992) , and creator of 2005, Masters of Horror series.The California native began his passion for storytelling as early as 12 years old - writing short stories. He launched his passion onto the journalism path at just 16 years old. Driven by curiosity, he freelanced as a film and music critic and landed interviews with the likes of Jimi Hendrix, Rod Serling, and Ray Bradbury in the 70s. It’s remarkable what Mick accomplished in a time where everyone needed to know someone to get a foot in the door, let alone that early in life and without the help of social media. I guess folks were intrigued by his talent and drive.While doing film criticism, Mick wrote specs, publications for magazines, and did some filming on 8mm. The guy lived the dream. The hard work began to pay off. His agent, Rick Jaffa read some of his specs, believed in him, and introduced Mick to Steven Spielberg. Mick ended up writing the first episode of the Spielberg sci-fi series, Amazing Stories, and seven other episodes.He's credited for writing screenplays like Psycho IV: The Beginning, Fly II, and the She-Wolf of London series. He was also was an editor on Spielberg’s other project, *Batteries Not Included, in which aliens help a feisty old New York couple in their battle against the ruthless land developer who's out to evict them.Garris has written and directed a lot of other horror classics such as Halloween comedy favorite, Hocus Pocus. The film follows a villainous comedic trio of witches who are inadvertently resurrected by a teenage boy in Salem, Massachusetts, on Halloween night.Garris and I talked about his incredibly difficult yet fun experience shooting his small budget directorial debut, feature sequel Critters 2. In the film, Eggs of the small but voracious alien creatures called Crites are left behind on earth and, after hatching, set their appetites on the small farm town of Grover's Bend.The man's contribution to the horror genre has amazing. Can't wait for you to catch up on my conversation with Mick Garris.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

30 Okt 20211h 16min

In the house, today is the iconic screenwriter and director, of Scott Pilgrim vs. the World, Shaun of the Dead and Blockbuster hit, Baby Driver, Edgar Wright. Edgar has been on the scene making and writing satirical genre films, while also acting for almost thirty years. He’s here today to talk about his most recent and upcoming film, Last Night In Soho. It is set for release on October 29, 2021, and stars the Queen’s Gambit star, Anya Taylor-Joy. The “Last Night in Soho” title is taken from a song by those Tarantino soundtrack favorites Dave Dee, Dozy, Beaky, Mick & Tich.The film’s plot: Eloise, a young woman with a passion for fashion design and a strange sixth sense, finds herself transported back in time to 1966 London in the body of an iconic nightclub singer of the era named Sandie. While in Sandie's body, Eloise begins a romantic relationship; but she begins to realize that Sandie's life in the Swinging Sixties is not as glamorous as it appears to be and both past and present begin to fall apart with horrifying consequences. Edgar is the ultimate creator. He’s worked across several genres of entertainment besides films. Some of the said expansion includes television, and music videos production, as well as video games.Like most up-and-coming creators and filmmakers, we start off on a budget. Edgar began making independent short films around 1993 before making his first feature film A Fistful of Fingers in 1995. Some other projects he created and directed are the 1996 comedy series, Asylum, the 1999 sitcom, Spaced, and about twenty-plus others since then.In 2017, he made waves at the Box office with Baby Driver, grossing $226 million globally. The commercial success of the film was due to the positive word-of-mouth support and flagging interest in blockbuster franchises. Baby Driver starred Ansel Elgort, who played the role of a getaway driver seeking freedom from a life of crime with his girlfriend, played by Lily James.Other A-list actors joined the supporting cast of the film-- the likes of  Jon Hamm, Eiza González, Jamie Foxx, and Jon Bernthal. The Sony Pictures distributed film earned numerous nominations; including three Academy Awards, two BAFTA Film Awards, and two Critics' Choice Awards.It was exciting chatting up with Edgar about his signature editing style, writing, and the success of his career.Please enjoy my conversation with Edgar Wright, and be sure to check out his film Last Night in Soho which comes out tomorrow.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

28 Okt 202130min

Today on the show we have writer, director and actress Carlson Young. Carlson is the creator of the new film The Blazing World.Decades after the accidental drowning of her twin sister, a self-destructive young woman (Carlson Young) returns to her family home, finding herself drawn to an alternate dimension where her sister may still be alive. Through an epic journey down the darkest corridors of her imagination, she tries to exorcise the demons pushing her closer and closer to the edge.The Blazing World premiered at the Sundance Film Festival 2021 to rave reviews. We discuss the difficult process of bringing this personal film to the screen, how she used a short to get the feature film made, how she got financing, shooting durning COVID and much more.Enjoy my conversation with Carlson Young.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

26 Okt 202142min

I am excited to have back on the show legendary writer, director Alex Proyas. The last time he was here, we discussed his career, working within the studio system, dealing with insane interference in his creative vision, why he was shooting short films. At the time, his movie, The Heretic Foundation, and his misadventures in Hollyweird had just been released.I've been following all the cool stuff he's been working on social media,  his shorts, etc. I'm thrilled for him. It's nice seeing an artist creating and not waiting for someone to permit them to make.For those of you who are not familiar with Alex Proyas's work, he is the filmmaker behind The Crow, Dark City, The Knowing, Gods of Egypt, iRobot, and Mask of the Evil Apparition.iRobot was directed by Proyas, written by Akiva Goldsman and Jeff Vintar. The 2004 Box Office $346 million grossed film received mixed reviews. It starred Will Smith and was a technophobic cop in 2035 who went on to investigate a crime that may have been perpetrated by a robot, which leads to a larger threat to humanity.Today, we are talking more about his new streaming platform VIDIVERSE. I really wanted to promote what you're doing because I know it's coming from a great place. I need to promote what you're doing because I know it's coming from a great place.VIDIVERSE is a new streaming platform that offers a non-exclusive destination for streaming curated content of all kinds. In time, the platform will partner with creators to help produce content.Most independent filmmakers are getting away from Youtube, and that was the inspiration behind Proyas's VIDIVERSE. YouTube seems to have developed stricter policies about who derives any income from content. Even though a few people manage overtime to beat the algorithm, most creators get very few views. Independent creators to continue building through the platform. Vimeo, and others that similarly target filmmakers ease the streaming challenge. Still, there's nothing between those two ends of the spectrum because YouTube seems to soak it all up through advertising. So, someone like Proyas, who has moved effortlessly between helming TV commercials and music videos to feature films, understands the demand for more targeted platforms and fair revenue distribution models. This is what he intends to develop with VIDIVERSE.Alex also gave us an EXCLUSIVE UPDATE on the development of his Dark City streaming series. This was a fun conversation.Please enjoy our guest, Alex Proyas.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

21 Okt 20211h 13min